How Away Advertises on Meta

# Ad summary This ad showcases Away's topside luggage, emphasizing its ability to double depth while maintaining a compact footprint. # Brand positioning Away is presented as a luggage brand focused on innovative design and efficient space utilization. The brand's positioning centers on providing practical travel solutions that cater to modern travelers' needs. By highlighting the luggage's ability to maximize space while minimizing footprint, Away aims to appeal to consumers who value convenience, functionality, and stylish design. The brand's tone is functional and emphasizes the utility of its products, positioning Away as a provider of practical solutions for travel. # Product The featured product is the topside luggage from Away, which is a suitcase designed to provide maximum storage capacity while maintaining a compact size. It is showcased as being able to double its depth without increasing its footprint. The suitcase appears to be made of a hard-shell material in black, with a telescoping handle and rolling wheels for easy maneuverability. The interior features multiple compartments and organizers to efficiently pack belongings. It is designed for travelers who need to maximize packing space without sacrificing portability or convenience. # Visual style The ad features a clean and minimalist visual style, with a focus on product presentation. The production quality appears highly polished with studio lighting. The background is a gradient to keep the attention on the luggage. The product is well-lit and occupies most of the frame. # Hooks Headline: INTRODUCING TOPSIDE LUGGAGE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating, "Double the depth. Half the footprint," immediately highlighting the product's key benefit. This is from the brand's perspective to set up the main unique selling proposition of the luggage. - The ad visually presents the luggage in an open position, showcasing its interior compartments and design. The brand showcases the practical design and space-maximizing features of the product.

# Ad summary This image ad by Away shows a couple walking through a busy city intersection with Away brand luggage, prompting viewers to "Rethink your work trip." # Brand positioning Away is presented as a premium luggage brand that caters to sophisticated travelers, particularly those who travel for work. The sleek, modern design of the luggage, coupled with the urban backdrop, suggests a blend of functionality and style for the discerning professional. The brand leans into the emotional aspects of travel (such as freedom and exploration), while also offering practical solutions for the challenges of modern travel (such as the need to work remotely). By associating its luggage with the concept of rethinking work trips, Away positions itself as a brand that understands and caters to the evolving needs of today's mobile workforce, who need to be both productive and comfortable on the go. # Product The ad showcases Away's luggage collection, which includes both hard-shell suitcases and a soft-sided, zippered tote bag. The suitcases are designed with a modern, minimalist aesthetic, featuring a ribbed texture and a streamlined silhouette, and are constructed from a hard-shell material. The luggage is primarily for travelers who value style, durability, and functionality. The tote bag is a soft-sided, zippered personal item with top handles and a quilted texture. The ad highlights the brand's ability to cater to the needs of today's travelers and the tagline "Rethink Your Work Trip" implies the brand seeks to address common frustrations associated with modern business travel. # Visual style The ad features a clean, contemporary aesthetic with a focus on the featured luggage. The image employs natural lighting and a shallow depth of field to keep the focus on the luggage. The color palette is muted and sophisticated, with a mix of neutral tones and earth tones. The overall feel is polished and aspirational, aimed at attracting a discerning customer base. # Hooks Headline: RETHINK YOUR WORK TRIP # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a tagline "Your laptop lives here now", and then pivots to the central message of "Rethink your work trip", suggesting a narrative focused on the evolving nature of work and travel. This is a prompt from the brand, setting the stage for a reevaluation of how people approach business travel, particularly with the rise of remote work and the need to stay connected on the go. - The visual of a couple confidently strolling through a busy city intersection with Away luggage reinforces the message. From the brand's perspective, it positions the luggage as an essential companion for modern professionals who need to stay productive and stylish while traveling. - The "New" badge subtly indicates that the showcased luggage is a recent addition to the Away product line, signaling an invitation to explore and consider the latest innovations in travel gear. This is a detail from the brand, encouraging the audience to stay up-to-date with Away's offerings and consider making a purchase.

# Ad summary This ad showcases an Away suitcase designed to double the depth while maintaining a smaller footprint, ideal for efficient packing and space-saving. The visual style is clean and emphasizes the product's innovative design and benefits for travelers. # Brand positioning Away is positioned as a premium travel brand focused on innovation and efficiency. The brand emphasizes functional design, offering solutions that cater to modern travelers who value space-saving and convenience without sacrificing style or quality. The ad’s minimalist aesthetic and focus on maximizing space within a compact form factor suggest a brand that challenges traditional norms of bulky luggage. # Product The product is an Away suitcase designed to maximize packing space while minimizing its physical footprint. It features a hard-shell exterior in a teal color, equipped with four double-wheel casters for smooth mobility. The interior is shown with compartments and straps for organized packing. Its unique selling proposition (USP) is that it offers 'double the depth' within 'half the footprint', addressing the need for more efficient packing. The suitcase is shown open, revealing its internal storage solutions and ease of use, demonstrating a purchase worth trying for travelers seeking space optimization. # Visual style The ad features a clean and modern aesthetic with a focus on product clarity. The production quality is high, suggesting a professional studio shot. The visual motifs include a central product focus and a minimalist background. The image treatment involves soft lighting and color grading that enhances the product's color. Typography is integrated cleanly, with a focus on readability and direct messaging. The style aims to present the product as innovative and sophisticated, aligning with a premium travel brand image. # Hooks Headline: DOUBLE THE DEPTH. HALF THE FOOTPRINT. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the Away brand name, instantly identifying the product's maker. This helps establish trust and quality right from the start from the brand's point of view, leveraging its reputation in the travel gear market. The intention here is to capture immediate recognition and interest from potential customers familiar with Away's offerings. - Next, the ad showcases the core selling point of the suitcase: 'DOUBLE THE DEPTH. HALF THE FOOTPRINT.' This message, presented in bold, clear typography, directly addresses the product's primary benefit—maximizing packing space while minimizing the suitcase's physical size. The brand is telling the audience it has engineered a solution to common travel frustrations in a manner that is both practical and innovative. - The final narrative beat consists of the visual display of the suitcase itself. The viewer sees the open suitcase, revealing its organized interior and efficient design. By showing the physical product, the brand reinforces the earlier message, inviting the audience to visualize using the suitcase and appreciate its compact yet spacious design. The overall narrative here is about solving space problems for travelers with innovative design, making the journey more efficient and convenient.

# Ad summary This ad showcases Away's new beach collection in a simple, product-focused image. # Brand positioning Away is presented as a modern and stylish travel brand offering high-quality, thoughtfully designed products. The brand emphasizes simplicity and elegance. The products are designed to enhance the travel experience, providing functional and aesthetically pleasing solutions. Away positions itself in the premium travel accessory market, appealing to customers who value both form and function. The brand avoids overt displays of luxury, focusing instead on subtle design cues and functional excellence that resonate with a sophisticated and discerning audience. # Product The featured product is a yellow tote bag from Away's limited-edition beach collection. The tote is constructed with a semi-transparent mesh and has yellow fabric handles. A rolled-up orange and white striped beach towel is placed inside the tote, partially visible through the mesh. The bag is designed for carrying beach essentials, combining functionality with a clean aesthetic. It is presented as a stylish and practical accessory for beach outings and summer travel. The limited-edition label suggests exclusivity and encourages immediate purchase, catering to customers seeking unique and seasonal items. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The image is well-lit with soft, natural light, creating a bright and airy feel. The composition is simple, with the tote bag as the central element. The color palette is muted and calming, with the yellow tote bag providing a pop of color against the neutral background. The overall style is polished and professional, suggesting a high-quality product. # Hooks Headline: THE BEACH COLLECTION # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing Away's new beach collection, setting the tone for a summer-themed product offering. The message aims to grab the viewer's attention with the allure of new, limited-edition items, as told from the brand's perspective. - The image then focuses on showcasing the tote bag, highlighting its design and functionality. The intent is to give the viewer a clear visual representation of the product and its use, shown from the brand's perspective. - The placement of the tote bag against a backdrop of the ocean suggests a lifestyle association, enhancing the product's appeal. The brand shows the connection of the product with its use case.

# Ad summary This ad showcases the features of Away's new cooler tote. The tote is dark blue and has several straps and pockets, as well as a towel holder. The ad highlights that the tote is insulated, has a bottle opener zipper pull, over-the-shoulder handles, removable padded shoulder straps, side grab handles, and waterproof seams. The ad also notes that the tote has a 30L capacity and can fit up to 30 cans with ice. # Brand positioning Away is presented as a modern, premium brand focused on travel and lifestyle accessories. It is positioned as a brand that prioritizes both functionality and style, catering to consumers who seek high-quality products designed for convenience and durability. The brand aligns with a lifestyle that values organization, preparedness, and the ability to enjoy leisure activities with ease, promoting a sense of effortless sophistication and practicality for travel and everyday use. # Product The advertised product is Away's new cooler tote, a dark blue bag designed to keep contents cold for up to 9 hours due to its insulation. It features a bottle opener zipper pull for added convenience, along with over-the-shoulder handles and a removable padded shoulder strap for comfortable carrying. The tote includes side grab handles and pockets for easy access and organization. Additional features include a towel or blanket holder and fully welded, waterproof seams. The tote has a 30L capacity, capable of fitting up to 30 cans with ice, making it suitable for picnics, beach trips, and other outings. This product is designed for individuals who need to transport food and beverages while keeping them cold and organized, providing a practical and stylish solution for on-the-go needs. # Visual style The ad has a clean, minimalist aesthetic with a focus on product features and functionality. The production quality appears to be studio-shot with even lighting and sharp focus. A flatlay style with a single-color background and clear product positioning makes the ad scannable and easy to understand. The typography is large and bold, with clear callouts for each feature. # Hooks Headline: NEW COOLER TOTE # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing a "NEW COOLER TOTE", which immediately grabs attention and sets the stage for a product announcement. The brand is using this to excite the customer about a new product and make them aware of the product. The story is being told from the brand's perspective. - The ad proceeds to point out the cooler tote's individual features like the 'bottle opener zipper pull,' 'over the shoulder handles,' and 'removable padded shoulder strap'. The purpose is to inform the customer about the product's various functions and benefits. The brand is telling this part of the story by detailing the specific benefits of the bag. - The ad concludes by highlighting features such as '30L capacity', 'waterproof seams' and 'insulated to keep everything cold for 9 hours' to address concerns about functionality, durability, and capacity. The intention here is to encourage purchase by highlighting the product’s utility and quality. The story is told from the brand's perspective to position the product as a practical and desirable option.

# Ad summary This ad showcases the AWAY Topside Luggage, highlighting its key features such as TSA-approved lock, multi-height trolley, dedicated laptop pocket, expandable space, and wheel brakes. # Brand positioning AWAY is presented as a premium luggage brand focused on innovation and thoughtful design. The brand aims to occupy the space of modern, functional, and stylish travel essentials. AWAY emphasizes practical solutions for travelers, such as maximizing space and incorporating convenient features like TSA-approved locks and dedicated laptop pockets. This positioning pushes against generic or purely aesthetic luggage options, offering a blend of performance and refined design to appeal to discerning travelers. # Product The advertised product is the AWAY Topside Luggage, designed for travelers seeking efficient and secure packing solutions. It features an embedded TSA-approved lock for security, a multi-height trolley for easy maneuvering, and a dedicated laptop pocket with a patented compress more system to maximize space. The luggage also boasts nearly 2" of expandable space and STOPLOCK™ wheel brakes for added convenience and stability. This design addresses common travel frustrations by offering enhanced organization, security, and ease of use, making it an ideal choice for both frequent and occasional travelers. # Visual style The ad features a clean, minimalist aesthetic with a focus on product clarity and functionality. The production quality is high, with studio-style lighting and a neutral background that emphasizes the product's features. The typography is clean and legible, with a focus on conveying information clearly. The overall style is modern and professional, designed to highlight the luggage's design and practical benefits. # Hooks Headline: INTRODUCING TOPSIDE LUGGAGE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating "Double the depth. Half the footprint", which highlights the product's key advantage of maximizing space while remaining compact. This is intended to immediately capture the viewer's attention by promising a solution to common travel packing problems from the brand's perspective. - The ad introduces the product with the text "INTRODUCING TOPSIDE LUGGAGE" to clearly present what is being advertised and establish its novelty. This progresses the narrative by shifting focus to the specific product being offered, from the brand's perspective. - The ad uses descriptive callouts to highlight various features of the luggage, such as "EMBEDDED TSA-APPROVED LOCK," "MULTI-HEIGHT TROLLEY," "DEDICATED LAPTOP POCKET + PATENTED COMPRESS MORE SYSTEM," "NEARLY 2" OF EXPANDABLE SPACE," and "STOPLOCK™ WHEEL BRAKES". This section aims to educate the viewer about the product's functionality and benefits, from the brand's perspective.

# Ad summary This image ad showcases AWAY's Aluminum Edge Collection luggage, emphasizing its durability and stylish design. The luggage is presented in an aspirational setting, highlighting its premium features and availability. # Brand positioning AWAY positions itself as a premium travel brand offering durable and stylish luggage. The focus is on quality materials, functional design, and an aspirational lifestyle. By highlighting features like the aluminum frame, reinforced corners, and TSA-approved locks, AWAY emphasizes reliability and convenience. The brand aligns with a consumer who values both aesthetics and practicality in their travel gear, pushing against the norms of basic, less durable luggage options. The brand’s positioning is both functional and emotional, appealing to customers who seek high-performance products that also enhance their travel experience. # Product The ad features AWAY's Aluminum Edge Collection luggage. This luggage is defined by its leather-inspired, textured polycarbonate shell, providing a stylish and durable exterior. Key features highlighted include a durable aluminum frame and reinforced corners, ensuring the luggage can withstand travel rigors. The luggage also incorporates dual recessed TSA-approved locks for enhanced security. The product is available in multiple colors, stacked in the trunk of a car. The ad emphasizes the availability with the tagline "Back in Stock," addressing a potential purchase barrier related to product scarcity. These features combine to position the Aluminum Edge Collection as a premium, reliable, and stylish choice for discerning travelers. # Visual style The ad employs a clean, minimalist visual style with a focus on product presentation. The image is well-lit, with a shallow depth of field that keeps the suitcases in sharp focus while blurring the background, drawing attention to the product details. The color palette is muted and sophisticated, reinforcing the brand's premium positioning. The composition is balanced, with the luggage neatly stacked and the text strategically placed to convey information without overwhelming the viewer. The image looks professionally shot, enhancing its appeal. # Hooks Headline: Back in Stock # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a wide shot of three AWAY suitcases stacked in the open trunk of a car, immediately setting a scene of travel and adventure. The intention here is to capture the viewer's attention with a lifestyle-oriented image, evoking a sense of wanderlust and preparing them to associate the product with travel experiences. This is conveyed from the brand's perspective. - Next, the ad calls out specific features of the luggage, such as the “Leather-inspired, textured polycarbonate shell,” “Durable aluminum frame and reinforced corners,” and “Dual recessed TSA-approved locks.” By emphasizing these attributes, the ad aims to inform the viewer of the quality and practicality of the product. This part of the narrative is told from the brand’s perspective, highlighting key selling points. - The ad announces that the luggage is "Back in Stock," addressing a potential concern about product availability. This message is intended to create a sense of urgency and encourage immediate action from potential buyers. This is communicated from the brand's point of view.

# Ad summary This ad showcases Away's new Topside luggage collection, highlighting the luggage in front of a train to position it as the ideal travel companion. # Brand positioning Away is presented as a premium travel brand, offering luggage designed for the modern traveler. The brand emphasizes both style and functionality, positioning itself as a go-to choice for those who value quality and aesthetics in their travel gear. The clean design and neutral color palette suggest a sophisticated and minimalist approach, steering clear of overly flashy or trend-driven aesthetics. This positions Away as a reliable and stylish travel companion, aligning with a lifestyle of seamless and chic journeys. # Product The featured product is the Topside luggage collection by Away. The luggage is available in multiple sizes and colors, including a pink carry-on, a blue carry-on, and a larger green suitcase. Each piece features a hard-shell exterior with a grooved design, telescopic handles, and smooth-rolling wheels, making it easy to maneuver through airports and train stations. The luggage addresses the need for reliable and stylish travel gear, offering a blend of durability and aesthetic appeal. The product is designed for travelers who appreciate quality and design in their travel accessories, with a focus on functionality and ease of use. # Visual style The ad features a clean and modern visual style with a focus on showcasing the product in a realistic travel setting. The production quality is high, with a well-lit and professionally styled shot. The visual motif is minimalistic, emphasizing the sleek design of the luggage. The image treatment includes subtle color grading to enhance the warm and neutral tones, creating a sophisticated and inviting aesthetic. The typography is integrated seamlessly, with clean and legible fonts that complement the overall design. This style aims to be scannable and attention-grabbing in a social media feed, attracting viewers with its polished and travel-oriented theme. # Hooks Headline: INTRODUCING TOPSIDE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visually appealing display of three Away Topside suitcases in different sizes and colors, immediately capturing the viewer's attention with their sleek design and modern aesthetic. This is from the brand's perspective, aiming to showcase the product's variety and appeal to potential customers. - The suitcases are arranged in front of a blurred train interior, setting a travel-oriented scene that implies the product's intended use. This setting also helps create a sense of aspiration and adventure from the brand's perspective, positioning the luggage as an essential component of a stylish journey. - The text overlay "Introducing Topside" clearly announces the new luggage collection, inviting viewers to explore the latest offering from Away. This is from the brand's perspective, as it promotes its new product and encourages viewers to learn more.

# Ad summary An ad for Away's Topside Luggage highlighting its compact design and innovative engineering. # Brand positioning Away is presented as a brand that challenges conventional luggage design. The ad highlights the 'Topside Luggage' aiming to occupy a unique space in the consumer's mind by offering innovative engineering that balances depth and footprint. The brand promotes a blend of functionality and modern design, positioning itself as a solution for travelers seeking space-saving, efficient luggage options. Away challenges industry norms by offering innovative solutions for a more compact design without sacrificing depth. # Product The advertised product is Away's 'Topside Luggage,' a travel suitcase designed to maximize depth while minimizing its footprint. The luggage is presented as a solution for travelers seeking a more compact design. The ad emphasizes its space-saving benefits and innovative engineering for efficient packing. It appears to be made from a hard, ribbed material. The key selling points are its depth and compact size, providing a convenient and space-efficient travel solution. The ad conveys that this product is for travelers seeking to optimize packing space without sacrificing capacity. The ad addresses the purchase barrier of bulky luggage. # Visual style The ad has a clean, modern visual aesthetic with a studio-shot setup. The color palette is minimalistic, primarily using black, white, and gray tones. The image has high production quality with even lighting and sharp focus, emphasizing the product's design and features. The visual motif is the product's sleek, space-saving design. # Hooks Headline: INTRODUCING TOPSIDE LUGGAGE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating the problem: conventional luggage is too bulky. The brand is introducing a solution with its Topside Luggage, a suitcase that doubles the depth while halving the footprint. This message sets the stage for viewers to understand the brand's innovation. - The ad then shows a visual of the Topside Luggage. This allows the viewer to understand exactly what the luggage looks like. It builds trust and credibility by visually demonstrating the product's form and function, allowing the customer to see the solution in action.

# Ad summary This image ad showcases the AWAY Topside Luggage and its features, highlighting its increased depth and reduced footprint. The ad points out features such as the multi-height trolley, embedded TSA-approved lock, toplid opening, dedicated laptop pocket, nearly 2" of expandable space and stoplock wheel brakes. # Brand positioning AWAY positions itself as a modern travel brand focused on creating thoughtful and high-quality luggage. The brand emphasizes innovation and functionality, as seen in the focus on features like the TSA-approved lock, dedicated laptop pocket, and unique wheel brake system, which push against the category norms of basic luggage. AWAY aligns with a lifestyle of efficient and stylish travel, offering practical solutions for modern travelers. The brand identity promotes functional design. # Product The featured product is the AWAY Topside Luggage, designed for modern travel needs. The luggage features a toplid opening, an embedded TSA-approved lock for security, and a multi-height trolley for ease of use. It includes a dedicated laptop pocket and a patented compress more system to maximize space. The Topside Luggage also offers nearly 2" of expandable space for additional storage and Stoplock™ wheel brakes for stability. This bag is built to offer both convenience and security, making it a great choice for travelers looking for a compact yet spacious luggage option. # Visual style The ad features a clean, studio-shot aesthetic with high production quality. The focus is on showcasing the product features against a plain white background, with text callouts to highlight each element. The image treatment includes sharp lighting to define the product's shape and texture. The overall style is minimalist and functional, designed for scannability in a feed. # Hooks Headline: Double the depth. Half the footprint. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the product's key selling points: 'Double the depth. Half the footprint.' This is told from the brand's POV and sets the stage by emphasizing the innovative design of the luggage. - Next, the product itself is introduced with the bold statement 'INTRODUCING TOPSIDE LUGGAGE.' This is told from the brand's perspective and introduces the name of the product being promoted. - The ad then breaks down its key features with callouts pointing to specific parts of the suitcase. This shows the product's advantages, such as the 'MULTI-HEIGHT TROLLEY', 'EMBEDDED TSA-APPROVED LOCK', 'TOPLID OPENING', 'DEDICATED LAPTOP POCKET + PATENTED COMPRESS MORE SYSTEM', 'NEARLY 2" OF EXPANDABLE SPACE', and 'STOPLOCK™ WHEEL BRAKES'. This is from the brand's POV, highlighting each feature to showcase the product's utility.

# Ad summary The ad features a creator reviewing softside luggage from Away. She demonstrates some key features such as the top-side opening which she says is a space saver and its storage and compression capability. She says that as someone who travels often, she believes stylish durable luggage is a necessity, not a luxury. # Brand positioning Away is presented as a brand that provides durable, stylish luggage for travelers. The brand is positioned as providing a necessity to people who travel often. The ad implies that Away luggage offers organization and compression that makes travel easier. The brand is functional by providing luggage that is useful and also stylish. # Product The ad features Away softside luggage in dark blue. It has a top-side opening, which allows the user to open it in a hotel room without taking up too much space. The softside luggage has as much storage and compression as a hard suitcase. According to the creator, stylish, durable luggage is a necessity and not just a luxury. # Visual style The ad has a UGC feel and aesthetic. The editing style is quick cuts and the transitions are smooth. The video is polished and supports the intended tone and audience. The pacing is consistent. The video is shot with natural light. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a person walking with a dark blue Away softside suitcase and the text overlay introduces the video as showing how the new softside luggage elevated her travels. - 00:02–00:09 The person opens the suitcase on the bed and begins packing her clothes. - 00:09–00:13 She demonstrates packing a pair of sandals in the softside suitcase. - 00:09–00:15 The person states that the top-side opening is a space saver and it has just as much storage and compression. - 00:15–00:16 The suitcase is placed in the trunk of a car. - 00:16–00:18 The person walks outside and the suitcase rolls beside them on the sidewalk. - 00:18–00:22 The person stands outside on the steps to a house with the suitcase and says that durable luggage like Away is a necessity and not just a luxury.

# Ad summary An AWAY ad features several short clips set in Tokyo, featuring a narrator who talks about navigating things. The people in the shots are carrying AWAY luggage. # Brand positioning Away is a travel brand that specializes in luggage and travel accessories. The brand aims to occupy a space in the consumer's mind as a provider of stylish, functional, and durable travel solutions. Their products are designed to align with a lifestyle of exploration and adventure. By focusing on quality and design, Away positions itself as a premium brand that caters to travelers who value both form and function. # Product The luggage featured in the ad comes in multiple sizes and colors. The luggage sets are complete with a hard shell suitcase and a duffel bag that sits on top of the suitcase. They are implied to be durable and easy to move around with. The ad presents Away luggage as essential tools for anyone looking to explore the world with ease and in style. The focus is on how the luggage facilitates travel and new experiences. # Visual style The ad has a cinematic and polished aesthetic with a focus on bright, natural lighting and smooth transitions between shots. The production quality is high, lending a commercial feel to the ad. It mixes lifestyle shots with product-focused visuals. The pacing of the ad is moderate, with cuts timed to match the rhythm of the music. The visuals are synced with the voiceover to create a cohesive and engaging experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close up shot of a suitcase opening to reveal a globe inside. This sets the tone for travel. An individual is then shown sitting in a car with a suitcase. - 00:03–00:06 00:03–00:06 A woman is seen walking with a suitcase and duffel bag, implying that it is easy to travel around with. She meets another individual, they hug, and then they walk off together. They are seen reflected in a puddle. - 00:06–00:10 00:06–00:10 Another individual is shown walking around a city setting with their luggage. People are looking at items through a shop window. - 00:10–00:14 00:10–00:14 A quick shot of a train is shown and then a woman is seen smiling in the back of a truck with luggage. A group of friends is then seen looking out into the distance at cherry blossoms and mountains. A variety of different colored suitcases are shown.

# Ad summary This ad showcases the Away Softside Carry-On suitcase, highlighting the changes and updates made to the product based on customer feedback. The ad emphasizes the new zipper expansion, bottom grip, smoother zipper, built-in Bluetooth tracker pocket, and improved handle, all contributing to a more convenient and stylish travel experience. # Brand positioning Away is presented as a brand that listens to its customers and incorporates their feedback into product development. The brand aims to occupy the space of stylish and functional travel accessories that make traveling easier and more enjoyable. Away aligns with a modern, minimalist lifestyle, focusing on clean design and practical features. It promotes the value of simple upgrades that make a big difference in the travel experience. The brand positioning is both functional, through the demonstrated product features, and emotional, by suggesting a stress-free and elevated travel look. # Product The Away Softside Carry-On is a suitcase designed for travelers who value both functionality and style. It features a soft exterior with a quilted design and is available in a neutral green color. The updated version includes a zipper expansion for extra room, a bottom grip for easier handling, a smoother zipper for ease of use, a built-in pocket for a Bluetooth tracker, and an updated handle for comfortable lifting and carrying. These features address common pain points in travel, aiming to make the experience less stressful and more convenient. The suitcase is positioned as clean, minimal, and versatile, elevating the overall travel look. # Visual style The ad has a polished, clean aesthetic, with natural lighting and smooth transitions. The production quality is high, with a focus on showcasing the product features in detail. The editing rhythm is moderate, with cuts timed to voiceover lines, creating a seamless audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop now at awaytravel.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showing customer comments overlaid on images of the suitcase. - 00:02–00:05 The presenter states the brand has listened to customer feedback, introducing the updated Away Softside Carry-On. - 00:05–00:08 The presenter shows the zipper expansion feature, emphasizing the added room. - 00:08–00:12 The presenter highlights the bottom grip, making it easier to grab, lift, and go. - 00:12–00:14 The presenter loads clothing into the suitcase - 00:15–00:18 The presenter demonstrates the smooth zipper, ensuring no more struggles to open or close the suitcase. - 00:18–00:23 The presenter presents the built-in pocket for a Bluetooth tracker, which makes traveling less stressful. - 00:23–00:27 The presenter shows the new handle, emphasizing the ease and comfort of lifting and carrying. - 00:27–00:33 The presenter says the suitcase is clean, minimal, and elevates your travel look. - 00:33–00:35 The ad concludes with the text overlaying 'Shop now at awaytravel.com', with the presenter calling out simple upgrades that make a big difference.

# Ad summary This ad features a content creator and her daughter packing for a weekend trip using Away brand luggage. The mom highlights the carry-on suitcase, as well as an everyday tote bag, and her daughter uses a backpack and carry-on suitcase. # Brand positioning Away is presented as a premium luggage brand that offers stylish, functional, and well-designed products that make travel easier and more enjoyable. The brand offers products of different sizes that allow its customers to pack with ease for any occasion. Away’s carry-on bags come in different color variations that help customers spot their bags easily. The products are presented as high-quality, organized, and aesthetically pleasing, positioning Away as a brand that combines fashion and practicality for the modern traveler. # Product The ad features Away's Carry-On suitcase and Everyday Tote bag. The Carry-On is highlighted for its perfect size for weekend trips and its gorgeous color that makes it easy to spot in the airport. It features interior compartments and packing cubes that help keep things organized and separated. The Everyday Tote is presented as the perfect matching accessory for carrying extra items that are needed on-the-go. A coordinating backpack is also shown with multiple zippered compartments. # Visual style The ad has a polished, casual feel, designed to mimic UGC. It is shot in natural light, lending it a bright and airy tone. The editing style is quick, with lots of short clips. The pacing is upbeat, driven by quick cuts. The cuts and text are timed to match the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with two Away carry-on suitcases. This is designed to introduce the product to the viewer. - 00:01–00:03 00:01–00:03 A woman and her daughter are shown packing. This implies that packing is something the pair can do together with Away products. - 00:03–00:06 00:03–00:06 The narrator touches the suitcase and its locks. She then holds a matching tote bag up and displays the carry-on suitcase, which is already packed. The woman is demonstrating that the Away luggage is perfect for a weekend trip. - 00:06–00:12 00:06–00:12 The narrator then displays the interior of the suitcase and the various compartments and packing cubes. This is designed to convey how the packing cubes and compartments help keep the suitcase organized. - 00:12–00:17 00:12–00:17 The narrator zips up the suitcase and then adds a laptop to the tote bag. She is demonstrating that the tote bag is a perfect accessory that goes with the luggage and is helpful for carrying extra things. - 00:17–00:37 00:17–00:37 The narrator walks toward a mirror in front of the suitcase and puts on a jacket, showcasing the assembled tote bag and suitcase. Her daughter is shown packing her suitcase and backpack. This is meant to reinforce that Away bags can make the entire family’s packing process simple. - 00:37–00:41 00:37–00:41 The narrator and her daughter are shown walking out the front door and down the sidewalk with the Away bags. The narrator is stating that the Away bags made packing simple and stress-free.

# Ad summary This ad for Away luggage showcases the brand's customizable monogramming feature, with a focus on wedding travel. A white Away suitcase is decorated with a bridal bouquet and personalized with 'MR' and 'MRS' monograms, emphasizing the luggage as a stylish accessory for newlyweds. # Brand positioning Away is presented as a premium luggage brand that offers stylish, durable, and customizable travel solutions. The brand aims to occupy a space in the consumer's mind as a sophisticated choice for modern travelers. It aligns with a lifestyle that values both functionality and personal expression, promoting a sense of individuality through customizable features. Away pushes against the norm of generic, impersonal luggage by offering monogramming. The brand positioning is both functional (durable luggage) and emotional (personalization, making a marriage official). # Product The advertised product is Away luggage, specifically a white suitcase, highlighted for its monogramming feature. The luggage is shown as a hard-shell suitcase with a ribbed design and four wheels. The ad emphasizes the ability to personalize the suitcase with a monogram. This feature is shown as a way to "Make a marriage official". The product is intended for couples, specifically newlyweds, as implied through the wedding-themed context of a bridal bouquet placed on top of the suitcase and the 'MR' and 'MRS' monograms. The USP is the ability to customize the luggage, making it a unique accessory for travel. A purchase barrier addressed is the desire for personalization and a touch of style when traveling, which Away luggage overcomes with its monogramming. # Visual style The ad has a polished, clean aesthetic typical of brand-promoted content. The editing is static, with simple transitions as the monogram changes. The production quality is high-end, supporting the intended tone of luxury and sophistication. The pacing is slow and deliberate. Audio-visual sync is minimal, with no distinct synchronization to music beats or voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a static shot of a white Away suitcase decorated with a bridal bouquet. The message is to associate the suitcase with marriage and travel for newlyweds. - 00:01–00:02 The 'MR' monogram is added to the suitcase, reinforcing the idea of personalization for grooms and emphasizing the suitcase as a symbol of the new marriage. - 00:02–00:03 The monogram changes to 'MRS', completing the set and highlighting the option for both partners to have their luggage personalized, making it a matching set for the couple.

# Ad summary An image ad features a family of four standing on a pier with their luggage, ready for a family trip. The ad emphasizes the idea that family trips create lasting memories. The luggage is the focus, highlighting the brand as a travel companion. # Brand positioning Away is positioned as a premium travel and lifestyle brand, catering to individuals and families who value quality, style, and functionality in their travel accessories. The brand aligns with a lifestyle of exploration and creating memories through travel. Away pushes against the generic, utilitarian perception of luggage by offering thoughtfully designed, aesthetically pleasing, and durable travel solutions. The brand identity is both functional, offering practical solutions for travel, and emotional, associating its products with the joy and fulfillment of travel experiences. # Product The ad showcases Away's range of travel products, including a suitcase, a backpack, and a duffel bag. The suitcase is a hard-shell, wheeled piece of luggage. The backpack is a sleek, lightweight design with a zippered main compartment and adjustable straps. The duffel bag is a soft-sided, rectangular bag with handles. These products are designed for travelers seeking durable, stylish, and functional luggage solutions. The ad implies that Away products are essential companions for family trips, enabling seamless and memorable travel experiences. The various luggage pieces are available in different colors to help customize one's traveling experience. # Visual style The ad has a polished, lifestyle-focused aesthetic with a bright and airy feel. The image is well-composed with a focus on showcasing the products in a realistic and aspirational travel setting. The color palette is muted and natural, with soft lighting. The typography is clean and simple, adding to the overall upscale aesthetic. The ad appears designed to be easily scannable, presenting an elevated and sophisticated look that is likely to capture attention in a social media feed. # Hooks Headline: FAMILY TRIPS = CORE MEMORIES # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a picturesque scene of a family standing on a pier next to their luggage. The intention is to set a scene that immediately draws viewers into the context of a family vacation, as seen from an outside observer's perspective. - The visual arrangement of the family and their luggage, along with the text overlay "FAMILY TRIPS = CORE MEMORIES", emphasizes the emotional value of family travel, as if spoken by the brand to its target customers. - The presence of Away luggage in the scene subtly positions the brand as an essential element of these cherished family moments. This part of the story is told by the brand.

# Ad summary This ad showcases Away luggage in the context of a wedding celebration, appealing to couples who value travel and style as part of their special occasions. # Brand positioning Away is presented as a premium luggage brand that aligns with significant life events like weddings. The brand positions itself in the luxury travel segment, emphasizing style and design. By associating with the concept of a wedding, Away aligns with the values of love, commitment, and memorable experiences. The brand appeals to couples who see travel as an integral part of their lifestyle and wish to express their individuality through their choice of luggage, contrasting with generic or purely functional travel gear. The brand is emotionally positioned, evoking feelings of romance and adventure. # Product The ad features Away luggage, specifically two suitcases: one in a glossy white finish and another in glossy black. The luggage is presented as stylish and practical for travel, particularly for wedding-related trips. The luggage appears to be the standard carry-on size, perfect for short trips. The suitcases are shown with telescopic handles extended, indicating ease of use and portability. No specific features or materials are mentioned, but the ad highlights the aesthetic appeal of the luggage as a key selling point. # Visual style The ad has a polished and romantic aesthetic, with a focus on lifestyle imagery. The production quality is high, with professional photography and attention to detail. The image is warm-toned and gently filtered to create a nostalgic, dreamy feeling. The typography is clean and elegant, enhancing the upscale brand image. The style aims for a native feel, resembling high-quality lifestyle content one might find on Instagram. # Hooks Headline: Love will find Away # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a just-married couple. The scene intends to convey a celebratory moment, suggesting that Away luggage is suitable for special occasions like honeymoons or destination weddings. The audience experiences this beat from an external observer's point of view, capturing a romantic and aspirational image. - The focus shifts to the luggage placed next to the couple. This beat is from the brand’s perspective. It showcases the Away suitcases as integral to the wedding journey, implying they are stylish and reliable travel companions. - The ad concludes with the brand logo at the bottom, reinforcing brand association with this romantic travel narrative. This is from the brand's perspective, solidifying its place in the viewer's mind as a premium travel accessory for significant life moments.

# Ad summary This ad showcases the Away brand's luggage packing cubes in use, as a man packs a suitcase with the cubes. The ad intends to highlight the ease and efficiency of packing with the product, inviting viewers to ‘pack like a professional’. # Brand positioning Away is presented as a modern and design-focused travel brand that caters to discerning travelers who value both style and functionality. The brand emphasizes simplicity and organization, positioning itself as a solution for stress-free travel. Away aligns with a lifestyle of efficiency and sophistication, pushing against the chaos and disorganization often associated with packing and travel. The brand offers functional travel solutions for the organized and design-conscious traveler. # Product The product featured are Away brand packing cubes, designed to organize luggage efficiently. These cubes are fabric containers with a mesh top for visibility and ventilation. The product works by compressing and separating items within a suitcase, maximizing space and keeping belongings organized. The packing cubes are designed for travelers who want to maintain order and save space in their luggage. The ad highlights the product's ability to help customers ‘pack like a professional’ and compress contents within the suitcase. The product seeks to address the common frustration of disorganized and overstuffed luggage. # Visual style The ad features a clean and minimalist aesthetic, with a focus on natural lighting and neutral colors to evoke a sense of calm and sophistication. The high-quality studio shot gives the ad a polished and professional appearance. The composition is balanced, drawing attention to the product and its use. The absence of harsh filters or overt edits keeps the focus on the product's functionality and design. # Hooks Headline: PACK LIKE A PROFESSIONAL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of a partially packed Away suitcase, with multiple packing cubes inside and a man’s hands placing more packing cubes into the suitcase. The message conveys the utility and ease of using the packing cubes, from the customer's perspective, to efficiently organize luggage. The intention is to demonstrate the product in action, showing the user how the product simplifies packing and makes travel more organized. - The central message “PACK LIKE A PROFESSIONAL” reinforces the theme of efficiency and expertise. This message comes from the brand itself, positioning the Away brand and its products as a means to achieve expert-level organization. This progresses the narrative by suggesting that using the packing cubes will allow the viewer to achieve a more efficient and professional packing outcome.

# Ad summary This ad features the Away brand of luggage. It features men and women moving about various cityscapes, including Tokyo, while pulling Away luggage. The ad discusses how travel gives a new perspective. # Brand positioning Away positions itself as a premium travel brand that encourages exploration and movement. The brand's visual cues feature people pulling luggage in urban environments such as Tokyo and enjoying travel experiences such as looking at Cherry blossoms. The brand aligns with an aspirational lifestyle of travel and discovery, while also promoting the functional qualities of their luggage for seamless movement. # Product The ad features Away brand luggage, including hard-shell suitcases and soft-sided bags. The suitcases are shown in various colors and sizes, highlighting their durability and stylish design. The soft-sided bags include duffel bags and backpacks, offering versatility for different travel needs. The luggage is depicted being used in diverse settings, from bustling city streets to train stations, emphasizing their ease of use and portability. The brand does not state any explicit product details in this ad. # Visual style The ad features a polished and contemporary aesthetic, blending urban and natural elements to create a sense of adventure and sophistication. The editing style is quick, with dynamic cuts that mirror the pace of city life and travel. The production quality is high-end commercial, lending a sense of luxury to the brand. Visual motifs include recurring shots of Away luggage in transit and scenic landscapes, reinforcing the theme of seamless travel. The pacing is fast-paced, with cuts timed to the music, creating a sense of energy and excitement. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a nighttime cityscape, then cuts to a person running their hand over Away luggage, indicating preparation for a journey. This serves to establish the theme of travel and the product's role. - 00:03–00:09 00:03–00:09 A voiceover introduces the idea that everyone is navigating something, but sometimes all you need is a different view, suggesting travel as a way to gain perspective. This conveys a message of seeking new perspectives through travel. - 00:09–00:13 00:09–00:13 A montage of people with Away luggage in Tokyo follows, with a woman in a jumpsuit pulling a pink suitcase being greeted by a man. This conveys the experience of travel and connection. - 00:13–00:16 00:13–00:16 The voiceover advises to stop overthinking and start moving, urging viewers to take action and travel. This is meant to inspire viewers to embrace travel as a means of overcoming challenges. - 00:16–00:20 00:16–00:20 People are shown traveling with Away luggage, including men and women browsing a storefront, and entering a subway car. This reinforces the product's utility in various travel scenarios. - 00:20–00:26 00:20–00:26 A final message states that travel won't fix everything, but it gives you perspective, and encourages viewers to see it differently. This message implies emotional and personal growth. - 00:26–00:29 00:26–00:28 A suitcase containing a globe and a camera is seen opening. The ad ends with a landscape showing Away luggage stacked in front of cherry blossom trees, reinforcing the brand's identity. This concludes the narrative by showing that viewers should, 'get away'.

# Ad summary This ad highlights the features of the Away travel suitcases, including smooth wheels, a work bag that can be stacked on top of the suitcase, a laptop compartment, and the suitcase's overall durability. # Brand positioning Away positions itself as a modern and premium travel brand that caters to professionals who value both functionality and style in their luggage. The brand emphasizes thoughtful design and durability to meet the demands of frequent travel. Away's brand aims to occupy the space of practical luxury. The brand caters to a sophisticated, urban lifestyle, suggesting the customer appreciates quality and convenience in their travel experience. The brand aligns with functionality and innovation, focusing on practical design elements that solve common travel-related problems. The brand seems to ignore the trend of flashy or overly-branded luggage, instead focusing on a minimalist aesthetic and functional benefits. # Product The ad features Away travel suitcases, highlighting their various features and benefits. The suitcases are designed with smooth wheels for easy maneuverability. The product design includes a dedicated laptop compartment for secure storage and easy access to electronics. Away suitcases are part of a system, meaning they can be stacked with a work bag and have an effortless glide for smooth transportation. The ad shows that the suitcases are built for long-term durability. The bags allow you to pack like a professional. # Visual style The ad has a clean and modern aesthetic. The editing style uses quick cuts, transitioning between different scenes smoothly. The production quality is polished, giving the ad a professional look. The ad has a consistent pace, which helps maintain viewer engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts by showcasing a woman standing on a subway platform with an Away suitcase. - 00:00–00:01 A text overlay states that the suitcase has a "laptop locked in". This is intended to highlight the bag's organizational features and protection of valuable items. - 00:01–00:03 The ad transitions to multiple people on public transport stacking work bags on top of their Away suitcases. - 00:01–00:03 A text overlay states "work bag stacked". The message is to show the user how easy stacking a work bag can be with this product. - 00:03–00:05 The suitcase is seen rolling across the subway platform. - 00:03–00:05 A text overlay highlights the feature of "smooth wheels" and "effortless glide". - 00:05–00:07 The suitcases are shown in motion. - 00:05–00:07 A text overlay states the suitcase is "designed as a system". - 00:08–00:10 The ad transitions to a suitcase rolling across a platform. - 00:08–00:10 A text overlay states "built for the long haul". - 00:10–00:12 The suitcase is shown being pulled on and off the train. - 00:10–00:12 A text overlay states "your new travel standard". This highlights that the product is going to be a new travel essential. - 00:12–00:13 The ad transitions to a close up of someone packing a shirt with packing cubes. - 00:12–00:13 A text overlay states "pack like a professional". This helps to highlight the product as premium. - 00:13–00:15 The suitcases roll on to an escalator. - 00:13–00:15 The Away logo is displayed on screen, as well as the brand's website.