How Avon Advertises on Meta

# Ad summary This ad features the Avon Iconic lipstick. It highlights the lipstick's ability to react to the pH of the user's lips, creating a unique, soft pink shade. The ad aims to convey exclusivity and personalization. # Brand positioning Avon is presented as a heritage brand with its "Iconic Collection" that is focused on delivering cosmetic products with a modern twist. The ad suggests that Avon, with its Iconic Collection, occupies a space that values both tradition and innovation, providing consumers with reliable products that also keep up with current trends, which makes it timeless and reliable. This positioning is both functional (providing beauty solutions) and emotional (empowering confidence). # Product The advertised product is the "Iconic" lipstick by Avon. It is presented as a lipstick that reacts to the pH of the user's lips, resulting in a unique, soft pink shade that is exclusive to each individual. The product's unique selling point is its personalized color payoff, as it adapts to the wearer's body chemistry. The ad addresses the potential barrier of choosing the right shade by offering a product that customizes to the user's natural tone. The lipstick aims to be more than just a cosmetic; it's a tool for personal expression. # Visual style The ad has a polished, studio-shot quality with a clean and minimalist aesthetic. It uses a soft color palette, with an emphasis on tan and gold tones to evoke sophistication. The image treatment includes subtle gradients and drop shadows to add depth without being visually distracting. The typography is clean and legible, contributing to the overall sleek design. This style leans into a high-design look that could stand out in a busy feed. # Hooks Headline: batom iconic # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad first shows the brand name "AVON Iconic Collection" to establish credibility and familiarity. The brand is conveying its mark in the beauty industry, hoping to instill trust in its audience. - Then, the visual focus shifts to the lipstick product itself, which emphasizes the unique and personalized experience of the "Iconic" lipstick. The brand is trying to highlight its product's unique feature and differentiating it from other lipstick brands. - The story emphasizes the personal nature of the product with the phrase "A COR QUE SÓ VOCÊ TEM" (the color that only you have), reinforced by the explanatory text about the pH-reacting formula. The brand is conveying how the product is custom-made to the customer. - Finally, the ad concludes with the price "por R$ 69,90", transitioning from product features to purchase incentive. The brand is ending the story with the next logical step for the customer: making a purchase.

# Ad summary This ad for Avon's Iconic Collection of perfumes features four perfume bottles with gold caps lined up on a white surface. The ad highlights a 10% off discount for the first purchase using a promo code and ends with a 'Comprar' call to action. # Brand positioning Avon is presented as a creator of "novas joias da perfumaria" (new jewelry of perfumery), positioning their fragrances as luxurious and timeless pieces. The brand promotes the idea that their perfumes capture the essence of one's time, suggesting a blend of sophistication and relevance. Avon offers accessible luxury and aims to push against the norm of inaccessible high-end perfumery by providing quality fragrances at a more affordable price point. This positioning aligns with an emotional connection, emphasizing the experience of wearing a fragrance that embodies personal value and timelessness. # Product The product featured is the Iconic Collection of perfumes by Avon, presented as “novas joias da perfumaria” (new jewelry of perfumery). The perfumes come in small, faceted glass bottles with gold caps and are available in four different colors: gold, beige, light purple, and pink. Each bottle contains a unique scent designed to capture the essence of time. The advertised USPs are the perfumes' luxurious presentation, diverse scent options, and the ability to embody personal value and timelessness. The ad addresses purchase barriers by offering a 10% discount on the first purchase with the coupon code “PRIMEIRACOMPRA,” which incentivizes new customers to try the product. # Visual style The ad has a polished aesthetic with clean lines and a focus on showcasing the product's elegance. The editing style is simple with static shots and smooth transitions. The production quality is high, giving a commercial feel with a focus on highlighting the perfume bottles. The color palette is soft and muted, using light tones and pastel shades to convey a sense of luxury. The pacing is slow and consistent, emphasizing the brand's message. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRAR (button) # Point of view - [object Object] # Storyline - 00:01–00:02 The screen displays text that reads, "A essência do seu tempo nas novas jóias da perfumaria," which translates to, "The essence of your time in the new jewels of perfumery." - 00:02–00:03 The ad transitions to show four perfume bottles lined up on a white surface, with the text overlay remaining. This visually introduces the advertised perfumes. - 00:03–00:08 A text overlay appears offering a "10% OFF" discount on the first purchase with the coupon code "PRIMEIRACOMPRA". This aims to incentivize viewers to make a purchase by presenting a limited-time offer. - 00:10–00:12 The ad concludes with the Avon logo and the text "ICONIC COLLECTION NOVAS FRAGRÂNCIAS" (ICONIC COLLECTION NEW FRAGRANCES), along with a 'COMPRAR' (BUY) call to action button. This reinforces the brand identity and prompts the viewer to make a purchase.

# Ad summary A woman introduces and describes four Avon fragrances. She provides details about each scent profile, who they are made for, and when they should be worn. # Brand positioning Avon is presented as a brand creating fine fragrances with diverse scent profiles, each made for a unique occasion, personality, or mood. Each fragrance is described with rich sensory language, aiming to position the brand as both accessible and attuned to the nuances of the wearer's lifestyle. The brand avoids direct comparisons or discount messaging, instead emphasizing aspirational qualities like passion, charisma, fun, and elegance. This positions Avon as a brand that seeks to enhance the wearer's self-expression and connection to life's moments. # Product The ad features four Avon fragrances, each distinguished by its scent profile and the persona it embodies. Topaze is described as a floral amber woody scent, ideal "para os momentos que eu estou criativa, inspirada"—for moments when one feels creative and inspired. Toque de Amor is a chypre gourmand for when "eu tô apaixonada pela vida"—when one feels passionate about life. Carisma is described as floral amber ambarado, suited "para quando eu quero sair do sério e me divertir muito"—when one wants to get out of seriousness and have fun. Sweet Honest is an amber floral fragrance. # Visual style The ad has a polished, commercial aesthetic. The presenter is well-lit and the background is organized. The shots are stable with quick cuts when the perfume bottles are shown. The pacing stays consistent throughout the ad, at approximately 30 CPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The presenter introduces a video about Avon perfumes. - 00:01–00:04 00:01–00:04 She showcases the Topaze Elegant, an amber floral, for moments of inspiration. - 00:04–00:06 00:04–00:06 She speaks about Toque de Amor, for when you're passionate about life. - 00:06–00:09 00:06–00:09 She showcases the Toque de Amor fragrance. - 00:09–00:12 00:09–00:12 The presenter introduces Carisma, a floral amber ambarado, which is for a protagonist energy. - 00:12–00:14 00:12–00:14 She states that Carisma is made for when you want to get out of the serious and have fun. - 00:14–00:16 00:14–00:16 She highlights Sweet Honest, an amber floral fragrance, for when you want to have fun.

# Ad summary This ad promotes a line of kid's cosmetics and beauty products with a Disney Stitch theme. It also promotes an opportunity to become a beauty consultant. # Brand positioning The brand is presented as a beauty and cosmetics company that offers a range of products for the whole family. The brand appears to be targeting family consumers, particularly those who enjoy using licensed Disney characters. By offering an opportunity to become a beauty consultant, the brand also aligns with a value of entrepreneurship. # Product The ad features a collection of personal care products for children with a Disney's Stitch theme. Products include body wash and hair care items packaged in blue bottles with Stitch character artwork. The ad highlights that the products are suitable for the whole family, expanding beyond just children. The advertisement emphasizes that the Stitch-themed line is back in stock. # Visual style The ad has a bright, playful, and youthful aesthetic with a vertical format suitable for mobile viewing. The image is professionally shot with a clean background, soft lighting, and a shallow depth of field. The use of a split-screen with a solid color block on one side and a dynamic, bubbly background on the other creates visual contrast and depth. The overall visual style is designed to be eye-catching and appealing to a younger audience. # Hooks Headline: STITCH MANIA TÁ DE VOLTA! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of an Asian child holding multiple products with the text "STITCH MANIA TÁ DE VOLTA! Cosméticos infantis + produtos para toda família!", immediately informing the viewer that the Stitch-themed product line has returned and includes products for children and the whole family. This section aims to excite consumers who are fans of both Stitch and the brand's beauty products. - Below the products and child's image, the text "Seja Consultora de Beleza e LUCRE MUITO!" is displayed, inviting viewers to become beauty consultants for the brand and to profit from the role. This message is from the brand, and intended to encourage the audience to join the brand as consultants.

# Ad summary This image ad for Avon's 'Toque de Amor Lovely' fragrance features an image of a woman holding the product. The ad highlights the fragrance's sweet and romantic scent, and it includes a call to action to shop now. # Brand positioning Avon is presented as a purveyor of accessible beauty and fragrance products. The brand is positioning the 'Toque de Amor Lovely' fragrance as part of their 'Iconic Collection', suggesting that it is a signature scent embodying classic and timeless appeal. The ad emphasizes the fragrance's sweet and romantic qualities, indicating Avon aims to align with values of femininity, love, and elegance, while remaining an affordable option for consumers looking for everyday luxury. # Product The featured product is the 'Toque de Amor Lovely' fragrance by Avon, a new fragrance presented as part of the brand's Iconic Collection. Described as 'sweet and romantic', the fragrance comes in a transparent glass bottle with a geometric pattern and a gold-colored cap. The bottle is filled with a light pink liquid, which complements the overall aesthetic of the ad. It is being offered at a price of R$ 169,90. The ad encourages viewers to 'Compre Agora', which directly translates to 'Shop Now'. # Visual style The ad has a polished, studio-shot aesthetic with a soft, romantic vibe. The color palette is primarily pink, creating a monochromatic feel with subtle variations in tone. The typography is clean and legible, contributing to a sense of understated elegance. The composition is simple and focused, drawing attention to the product and the model, which could impact the scannability and stop power in feed. # Hooks Headline: toque de amor lovely # Benefits - [object Object] # Features - [object Object] # Call to action COMPRE AGORA # Point of view - [object Object] # Storyline - The ad opens by highlighting that the product is part of the 'Iconic Collection', setting the tone that the product is timeless, elegant, and a classic. The brand is speaking directly about their product and why it is worth buying. - Next, the ad showcases the product and its name, 'toque de amor lovely'. The brand is highlighting the product and its features. - The ad uses the phrase "Doce e romântica!" to emphasize the fragrances qualities. The brand aims to further convey the fragrances features. - The ad includes a price, 'R$ 169,90', and a call to action, 'Compre Agora', in order to encourage consumers to make a purchase. The brand is making a direct push for the customer to buy the product. - Finally, the ad features an image of a woman holding the fragrance. From the customer's point of view, the ad shows a real person interacting with the product.

# Ad summary This image ad for Avon's Iconic lipstick highlights its unique pH-reacting formula that creates a custom pink shade for each user. The ad features the lipstick product, text emphasizing its personalized color, the price, and a call to action to purchase. # Brand positioning Avon is presented as a brand offering accessible beauty solutions with a touch of personalization. The "Iconic Collection" suggests Avon aims to create timeless, signature products. The brand is positioned as innovative, leveraging a unique formula (pH-reacting) to create custom beauty experiences. This blends functional performance with an element of personal discovery and enhancement, distinguishing it from standard cosmetic offerings. # Product The featured product is Avon's Iconic lipstick. It is a lipstick with a pH-reacting formula. The ad mentions that the lipstick reacts to the pH of the user's lips to reveal a unique pink shade, creating a personalized color. The lipstick is encased in a ribbed gold tube. This product appears to be a way for consumers to express themselves with a signature makeup item. # Visual style The ad features a clean, minimalist visual style. The use of a beige background and gold accents conveys a sense of classic elegance, while the product's unique color adds a modern touch. The lighting is soft and diffused, highlighting the product's texture and color without harsh shadows. Overall, the aesthetic is designed to be visually appealing and easy to scan, fitting well within a social media feed. # Hooks Headline: batom iconic # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action COMPRAR # Point of view - [object Object] # Storyline - The image opens with a close-up of the Avon Iconic lipstick, visually highlighting its unique form factor. The brand is presenting its product as something special and visually appealing, setting the stage for the product's unique benefits. - The ad shares the core value proposition of the lipstick, explaining that it reacts to the user's pH to create a unique shade. This is the brand explaining the functional magic behind the product, emphasizing its personalized result. - The ad shares the price of the product and a call to action to purchase it. This is the brand moving the audience toward conversion with a clear offer and next step.

# Ad summary This ad for Natura and Avon promotes the opportunity to become a beauty consultant and earn money without any initial investment, minimum order, or need to manage inventory and delivery. A smiling woman holds a phone displaying a sales app, with product displays below. # Brand positioning Natura and Avon are presented as a unified beauty consultation program, offering an accessible path to entrepreneurship. The brands emphasize zero upfront costs and freedom from traditional retail burdens like inventory or delivery, making it easy for anyone to start earning. The brand positioning blends functional benefits (ease of entry, no investment) with emotional appeal (empowerment, flexibility). The imagery is modern and approachable, suggesting inclusivity and a desire to empower individuals to earn on their own terms, promoting financial independence. # Product The ad features several Natura and Avon beauty and fragrance products as examples of what consultants can sell. The Natura Kaiak is a blue-bottled fragrance, presumably targeted towards men. The Avon Make + Care Serum Matte foundation offers SPF 20 and comes in a pink tube. The ad focuses more on the income opportunity associated with selling these products rather than the products themselves. It presents these items as examples of the potential earnings for consultants. By emphasizing the ease of entry and support provided, the ad addresses common purchase barriers, encouraging viewers to consider becoming consultants. # Visual style The ad has a clean and polished aesthetic, typical of a commercial. The bright lighting and vibrant colors create an inviting tone. Static shots and smooth transitions contribute to a professional feel. The visual motifs focus on the products and the smiling woman, emphasizing the opportunity. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a smiling woman holding a phone displaying a sales app. Text overlays highlight the benefits of becoming a beauty consultant with Natura and Avon. - 00:01–00:02 00:01–00:02 The text overlay changes to 'SEM PEDIDO MÍNIMO,' highlighting that there is no minimum order requirement to become a consultant. - 00:02–00:03 00:02–00:03 The text changes again to 'SEM ESTOQUE PRÓPRIO,' emphasizing that consultants do not need to maintain their own inventory. - 00:03–00:05 00:03–00:05 The text changes to 'SEM PREOCUPAÇÃO COM ENTREGA,' stressing that consultants do not need to handle deliveries.

# Ad summary This ad for Natura and Avon is in Portuguese and features three happy women, who are wearing sunglasses, laying on the ground with their heads together. They are smiling big, and then the camera zooms in closer on their faces. The scene transitions to a red background with information about their consulting services and products available. # Brand positioning Natura and Avon is a consultation business that offers people the opportunity to earn up to 50% on their first order. They are presented as a beauty consultation service that gives people all the tools to make money. # Product The ad features several Natura and Avon beauty products, though it does not go into detail about each one. Featured are lip gloss, anti-aging face cream, lotion, body spray, and perfume. # Visual style The ad has a polished commercial look. The video has quick cuts and smooth transitions. The promotional part of the ad has a graphic look to it with text and product displays. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CADASTRE-SE GRÁTIS # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 Three smiling women wearing sunglasses pose with their heads together on the ground. - 00:02–00:11 The ad transitions to a graphic in Portuguese that promotes the company's consultation services and products.

# Ad summary This ad promotes the Avon Iconic Collection, advertising new fragrances with a theme of time travel from the past to the future. # Brand positioning Avon is positioned as a brand that embraces both its heritage and future innovation in perfumery. The brand aligns with a sense of timelessness and reinvention, suggesting its products evolve while maintaining their iconic status. Avon pushes against the norm of fleeting trends, instead focusing on creating fragrances that bridge different eras. The brand's positioning is both emotional and functional, appealing to consumers who appreciate nostalgia while seeking modern, high-quality scents. The ad conveys that Avon isn't just about creating fragrances; it's about creating experiences that transport you through time. # Product The ad features the Avon Iconic Collection, a series of new fragrances housed in uniquely designed bottles with a quilted glass pattern and gold accents. The product is for fragrance enthusiasts who appreciate a blend of past and future aesthetics. The ad emphasizes that these new fragrances allow one to experience the future while honoring the past. Each fragrance in the collection seems to offer a distinct olfactory journey, inviting customers to explore a variety of scents that are both familiar and modern. The collection is presented as a way to connect with different eras through scent. # Visual style The ad has a polished commercial aesthetic with bright, studio lighting and smooth transitions, giving it a high-end production quality. The editing style features static shots and smooth transitions, emphasizing the visual appeal of the product. The pacing remains consistent throughout, with cuts timed to the music beats and voiceover lines to enhance the audio-visual synchronization. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a row of perfume bottles with various golden hues, sitting on what appears to be an old-fashioned time machine display with a digital clock display. The time machine is set to 1977. - 00:02–00:04 A model smiles and holds up one of the perfumes, looking as though she is excited about the scent. - 00:04–00:07 The display on the time machine is then shown changing to the years 2022 and 2026, to represent the brand's time travel theme. - 00:07–00:10 The narrator states, "Descubra a nova Avon White Iconic Collection," to introduce the product as a time traveling fragrance, while the model holds a perfume bottle. - 00:10–00:12 The model holds up a different bottle of perfume and poses to further suggest that she enjoys the scent of the fragrance. - 00:12–00:14 Finally, the full lineup of perfumes is presented with the narrator stating, "Desde o passado, vivemos o futuro." to further emphasize the past to future travel theme.

# Ad summary The ad promotes a beauty consultant program that connects beauty, communities, and entrepreneurship in the digital environment, with the added benefit of earning up to 35% with products from Natura and Avon, along with free training courses. # Brand positioning The ad presents Natura and Avon as brands that empower individuals to become digital influencers and beauty consultants, offering not only products that people love but also opportunities to develop their skills and earn up to 35% commission. The brands position themselves as facilitators of beauty entrepreneurship, fostering a community where individuals can thrive in the digital beauty landscape, gain access to products and novelties firsthand, and receive free training. # Product The ad features a beauty consultant program that connects beauty, communities, and entrepreneurship in the digital environment. It is targeted towards individuals looking to become digital influencers and beauty consultants, offering them access to Natura and Avon products and novelties firsthand. The program provides tools and content to boost their journey as digital influencers, along with free training courses to enhance their skills. The unique selling proposition is the opportunity to earn up to 35% with products that people love, in addition to the resources and training provided to help consultants succeed. # Visual style The ad employs a clean and modern aesthetic with a blend of graphic overlays and real-life shots. The color palette is vibrant and transitions from gradient backgrounds to split screens to showcase the information. The editing rhythm is paced to align with the voiceover, with quick cuts to highlight different aspects of the program. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Quero ser Consultora de Beleza → # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins by introducing the 'Criadores da Beleza' (Beauty Creators) program, highlighting that it connects beauty, communities, and entrepreneurship in the digital environment. - 00:06–00:14 The ad transitions to showcasing the content and tools provided by the program, emphasizing how they boost one's journey as a digital influencer. - 00:14–00:21 The ad further explains that the program offers products and novelties from Natura and Avon firsthand, along with free training courses to help participants develop. - 00:21–00:28 The ad highlights that in addition to being a Natura and Avon digital influencer, participants can earn up to 35% with products that everyone loves. - 00:28–00:31 The ad concludes with a call to action, inviting viewers to become a beauty consultant.

# Ad summary This ad promotes the Avon Iconic Collection fragrances, highlighting their historical significance and connection to the future. It features a scientist-like figure creating the scents in a lab setting, interspersed with shots of the perfume bottles and women enjoying the products. # Brand positioning Avon is presented as a legacy brand with a rich history in the fragrance industry. The brand aims to occupy a space in the consumer's mind as an iconic, timeless choice that is both nostalgic and forward-looking. It aligns with a sense of tradition, quality, and the idea of being part of a larger story. The brand pushes against the notion of disposable trends, emphasizing enduring appeal. Avon's positioning is a blend of emotional connection to the past and functional relevance for the future. The ad showcases Avon as a brand that innovates while honoring its heritage. # Product The featured product is the Avon Iconic Collection fragrances, a set of four distinct scents, including Topaz, Sweet Honesty, Charisma, and Tova de Amor. The fragrances are presented in uniquely designed bottles with a textured, grid-like pattern and gold accents. Each fragrance is designed to evoke a sense of timelessness and sophistication. The ad emphasizes that these fragrances connect the past with the future, suggesting they are worth trying for their blend of heritage and modernity. The ad highlights the Iconic Collection as a way to connect with Avon's history while embracing new scents and experiences. # Visual style The ad features a polished, commercial aesthetic with vibrant lighting and dynamic camera movements. The editing style includes quick cuts and smooth transitions, creating a sense of energy and modernity. The production quality is high-end, blending lab-like visuals with glamorous shots of perfume and models. The pacing is fast, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a woman in a lab coat and safety glasses, working with scientific equipment. - 00:00–00:01 The perspective is from an observer, showing the woman as a creator or scientist. - 00:00–00:01 The tone is mysterious and intriguing, suggesting the creation of something special. - 00:01–00:04 Two perfume bottles are displayed on a shelf above a digital clock displaying the year 2022. - 00:04–00:05 The clock's display then changes to the year 2026. - 00:05–00:06 The scientist from the beginning is shown again. - 00:06–00:08 The ad shows the collection on the shelf again, but this time, 4 bottles are displayed. The electronic display below the bottles reads "AVON". - 00:08–00:11 The scientist is shown holding a bottle of the purple "Charisma" perfume, and spraying it into the air before smelling it. - 00:11–00:13 The four bottles of perfume are shown again, this time with the text overlay "Novas Fragancias." - 00:13–00:15 The end of the ad shows 2 women wearing elegant outfits, dancing with an "AVON" logo in the center.

# Ad summary This ad for Avon's Toque de Amor Lovely fragrance features a woman looking off into the distance next to the fragrance bottle, with text that highlights that it is a part of the Iconic Collection and part of a new collection of 4 iconic fragrances. # Brand positioning Avon is presented as a brand with a long history, now launching a new "Iconic Collection", suggesting a focus on timelessness and heritage. The visual aesthetic, with a model in an elegant dress and a perfume bottle with a classic design, implies a brand that values sophistication and beauty. The slogan "DESDE O PASSADO, VIVEMOS O FUTURO >>", which translates to "From the past, we live the future >>" further cements their brand as one that honors its past while embracing the future. There are no overt claims about being cutting-edge or disruptive, suggesting Avon prefers a positioning rooted in tradition and elegance. # Product The featured product is the Toque de Amor Lovely fragrance by Avon. The product comes in a clear glass bottle with a geometric, diamond-like pattern on the exterior. The bottle has a gold cap and a gold label on the front. (on-package label text) TOQUE DE AMOR Lovely AVON. The product is designed for women. The name Lovely implies it is a fragrance that evokes feelings of love, tenderness, or sweetness. # Visual style The ad uses a highly polished, studio-shot aesthetic with soft, diffused lighting. The color palette is monochromatic, with various shades of pink creating a soft, romantic, and feminine feel. There are no harsh lines or contrasts, which contributes to the ad's gentle and elegant tone. The typography is clean and legible, complementing the overall sophistication. The ad does not mimic any platform-native styles, opting instead for a timeless and classic look. # Hooks Headline: 4 novas fragrâncias icônicas. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a glimpse into the woman's gaze and expression, immediately creating a sense of elegance and grace. The audience sees the product positioned near the woman, but slightly off to the side, to allow the viewer to focus on the fragrance but without losing the personal connection. This comes from the customer's POV, and invites the audience to identify with the user's sophistication. - The brand pivots to the product and its collection with text highlighting that it is part of the 'Iconic Collection' and part of a '4 novas fragrâncias icônicas', translating to '4 new iconic fragrances'. From the brand's POV, this highlights the product's belonging to a collection of fragrances with timeless appeal. - The ad includes the line 'Escolha a sua', which translates to 'Choose yours'. This reinforces the sense of personal choice and encourages action, continuing from the brand's POV. - The slogan 'DESDE O PASSADO, VIVEMOS O FUTURO >>' concludes the ad, emphasizing the brand's commitment to both tradition and innovation. This provides a sense of heritage while also indicating forward-thinking from the brand's POV.

# Ad summary This ad promotes Avon's Color Trend makeup collection, showcasing a palette, eyeliner, and single eyeshadow. The color story is themed around autumn coffee tones and the ad offers a 45% discount and a special gift with purchases over R$ 89,90. # Brand positioning Avon is presented as a makeup brand that offers trendy, seasonal color palettes for makeup enthusiasts. The brand is positioned as accessible with an affordable price point while keeping up with current trends, as shown by the coffee-themed palette and seasonal autumn colors. Avon's strategy appears to involve creating fun, themed collections that encourage customers to purchase multiple products within a specific trend. The emphasis on a gift with purchase incentivizes higher spending, aligning with typical cosmetic industry practices. # Product The ad features Avon's Color Trend makeup collection, highlighting a coffee-themed eyeshadow palette and additional products with warm, autumnal tones. The palette contains several eyeshadow shades in a rectangular casing with a coffee cup design on the front. A round, single eyeshadow product is also featured, along with Power Stay eyeliner. The products are intended for makeup lovers who enjoy experimenting with seasonal color trends. The coffee theme is a unique selling point, suggesting a fun and trendy aesthetic. The advertised discount of up to 45% and a special gift with purchases over R$ 89.90 addresses purchase barriers by providing an incentive to buy more. # Visual style The ad has a polished, studio-shot aesthetic with warm, brown-toned color grading to emphasize the autumn and coffee theme. The products are arranged on a clean platform, and a bokeh effect is used in the background to create depth. The typography is bold and clear, making the text easily readable. The overall visual style is designed to be eye-catching in-feed, with a unified theme and clear product focus. # Hooks Headline: Queridinhos nas # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action COMPRAR # Point of view - [object Object] # Storyline - The ad opens by introducing the "Queridinhos nas Cores do Outono," indicating that these are popular or favorite items in autumn colors. This is conveyed from the brand's perspective, highlighting what's trending in their product line to capture immediate attention and set the seasonal theme. - Next, the ad highlights a "COM ATÉ 45% DE DESCONTO," which is a clear message from the brand aimed at attracting viewers with a significant discount. This incentivizes potential customers to consider purchasing due to the attractive price reduction. - The ad then presents the products: a coffee-themed eyeshadow palette and liner from the Avon Color Trend line. This section comes from the brand's perspective, showcasing the specific products available in the autumn color range and encouraging customers to explore and purchase these items. - Finally, the ad mentions a "Brinde exclusivo em compras a partir de R$ 89,90*", which is a message from the brand promoting a special gift with a minimum purchase. This serves to increase the average order value by encouraging customers to spend more to qualify for the gift.

# Ad summary This is a static product display ad for the new Avon Iconic Collection fragrance line. # Brand positioning Avon is presented as a provider of accessible luxury, specifically targeting women who seek sophistication and elegance in their everyday lives. The "Iconic Collection Novas Fragrâncias" aims to evoke a sense of timelessness and exclusivity through its packaging and presentation. Avon is traditionally known as an accessible beauty brand, and this ad follows that norm by offering a discount and promoting a coupon code for first-time purchases, which makes the product even more accessible to the masses. The brand positions these fragrances as the essence of one's time, likening them to "new jewelry of perfumery," which aims to occupy the consumer's mind as both luxurious and affordable. # Product The ad showcases a new fragrance line from Avon called the "Iconic Collection Novas Fragrâncias", which is presented as a set of four perfumes. Each perfume bottle features a unique, jewel-toned liquid and a faceted glass design, topped with a gold cap. The bottles are designed to evoke the look of precious gems, in varying shades of gold and purple. Each fragrance is subtly different and the names appear to be printed in white labels on the front, although they are too small to read. The ad does not specify what the product is for nor does it call out any use cases. The ad also highlights a special offer for first-time buyers, providing a coupon code (PRIMEIRACOMPRA) for 10% off. The ad emphasizes the value and accessibility of the product by positioning it as an affordable luxury. The ad directly calls the product “the new jewelry of perfumery” which is designed to make the viewer want to try or buy. # Visual style The ad features a clean, polished aesthetic with a focus on showcasing the product's packaging and brand messaging. The background is primarily white, which keeps the focus on the product and the overlaid text. The editing style consists of static shots with smooth transitions. The ad’s production quality is high end. The pacing is slow, with one cut in thirteen seconds. All cuts and text are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action COMPRAR # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a statement about capturing the essence of time in new jewelry. - 00:03–00:11 The visual shifts to show the perfume bottles, with the Avon logo displayed above, offering a 10% discount for first-time buyers. - 00:11–00:13 The ad concludes with the Avon logo and a button encouraging viewers to shop.

# Ad summary This ad for Avon showcases a set of their products for men and women in the context of a happy couple and promotes an offer for 30% off. # Brand positioning Avon positions itself as a provider of personal care products for everyone. The brand emphasizes accessibility and affordability, providing a range of products that allow customers to enhance their personal care routines without significant financial investment. Avon promotes a lifestyle where beauty and personal care are integrated into everyday life, making it easy for anyone to feel good and confident. # Product The ad showcases two sets of Avon personal care products in gendered sets. One set features women's products in white packaging, including a perfume bottle, a tube of body lotion, and a deodorant. The second set showcases Avon men's products in dark green packaging, including what appears to be aftershave balm in a tube, and a cologne in a glass bottle. The ad highlights gift giving, suggesting these items would make an excellent gift. The advertised purchase barrier is cost, which the brand addresses by offering a 30% discount. # Visual style The ad uses a soft, romantic aesthetic with a light color palette dominated by pink hues, reinforcing the theme of love and relationships. The background is slightly blurred to emphasize the products in the foreground, while the composition is balanced with clear product placement and simple text overlays. The image is well-lit and polished, conveying a sense of quality and care. # Hooks Headline: presenteie quem você ama # Call to action COMPRAR # Point of view - [object Object] # Storyline - The ad opens with a happy couple dancing together, setting a joyful and affectionate tone. This visual aims to connect the products with positive emotions and relationships. - The focus shifts to the arrangement of Avon products, which are neatly placed next to a pink gift bag. This shot introduces the products themselves and emphasizes their presentability as a gift. - The ad highlights the discount of up to 30% off and a call to action that prompts viewers to shop, creating a sense of urgency and encouraging immediate purchase.

# Ad summary This ad from Avon promotes a sale of up to 45% off as well as a special gift with purchases over R$ 89.90. The ad features a lipstick, lip stain, and mascara on a multi-tiered stage with soft, brown lighting. # Brand positioning Avon is presented as a provider of quality makeup. The ad places an emphasis on savings as well as a free gift with purchase, positioning the brand as a provider of quality makeup at an attainable price point. # Product Three Avon makeup products are being featured. The first is a traditional lipstick, a pale pink hue in gold packaging. Next is a red lip stain in a clear tube and black cap, branded as Avon Power Stay 16. Lastly, there is a pale pink mascara branded as Avon Legendary Extension. The ad calls out a sale with up to 45% off, as well as a free gift with purchases of R$ 89.90 or more. # Visual style The ad has a soft, polished style with warm, inviting lighting. The brown backdrop and fall leaves give a seasonal feel. # Hooks Headline: Queridinhos nas # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRAR # Point of view - [object Object] # Storyline - The ad opens with the phrase "Queridinhos nas," followed by "Cores do Outono," which sets the scene for the fall season. The brand voice is highlighting that the products in the ad are seasonal must-haves. - The next section of the ad highlights the deal that is being offered. The brand voice entices customers to shop by showcasing a sale of up to 45% off. - The ad closes by calling out a free gift with purchases of R$ 89.90 or more. The brand voice is sweetening the pot by giving the audience yet another reason to purchase.

# Ad summary This ad by Avon features a variety of beauty products inspired by autumn and coffee. # Brand positioning Avon is presented as a familiar and accessible beauty brand. The ad features fall themed colors and a coffee theme, implying that Avon aligns with seasonal trends and everyday routines, such as enjoying a cup of coffee. The ad offers a discount and a gift with purchase, positioning Avon as a brand that provides value and incentives to its customers. # Product The ad features various beauty products from Avon, including an eyeshadow palette with shades of brown, bronze, and pink, which are likely chosen to reflect the autumn season. It also includes a black mascara product called POWER STAY. Additionally, the ad promotes the COFFEE Color Trend products, which include packaging that mimics coffee cups and coffee beans, implying a connection to the coffee theme and autumn season. # Visual style The ad has a polished, studio-shot aesthetic with a consistent brown color scheme. Visual motifs include the use of autumnal colors and coffee-related imagery to create a cohesive theme. The image treatment includes color grading to enhance the warm tones and create a cozy feel. The typography is integrated with clean, legible fonts, and the layout is well-organized to ensure scannability in-feed. # Hooks Headline: Queridinhos nas # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMPRE AGORA # Point of view - [object Object] # Storyline - The ad starts by highlighting seasonal product offerings, as the brand announces that they have 'Queridinhos nas Cores do Outono' (Favorites in Autumn Colors), from the brand's perspective. This sets the theme and introduces the range of products being promoted. - Next, the brand announces a promotional discount, stating 'COM ATÉ 45% DE DESCONTO' (With up to 45% OFF), as well as a bonus gift for purchases over a certain amount, to encourage viewers to shop. - The products are displayed to showcase the beauty items, with the 'COFFEE Color Trend' products highlighted. The ad concludes with a call to action, 'COMPRE AGORA' (SHOP NOW), as an invitation for viewers to make a purchase.

# Ad summary This ad promotes Avon perfume and also encourages viewers to sell Avon. It features a backdrop that shows the perfume as well as lifestyle shots of people in love. The text overlay includes the tagline "There's a gift that says it all. And it can also become income." # Brand positioning Avon is presented as a beauty brand focused on love, connection, and entrepreneurship. The brand empowers individuals to create their own income by selling Avon products, as emphasized by the tagline "There's a gift that says it all. And it can also become income." The ad is meant to associate Avon with gift-giving and romance, particularly for Valentine's Day. The brand aligns with the emotional connection of giving gifts, and the functional benefit of earning income. # Product The ad showcases a perfume gift set by Avon, likely for Valentine's Day. The set includes a variety of fragrances in different colored bottles: red, pink, and blue. Each bottle has a modern, geometric design with a silver cap. The product is presented as a perfect gift, fitting for the Valentine's Day holiday. The ad also suggests that engaging with the product can lead to business opportunities and income, by signing up to sell the product. # Visual style The ad features a clean, polished aesthetic with bright, even lighting and solid color backgrounds. The editing style includes smooth fade transitions and static shots, giving it a high-end commercial feel. The use of lifestyle images adds an emotional touch. The pacing is slow and deliberate, designed to showcase the product and allow viewers time to read the text overlays. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action cadastre-se grátis # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of the perfume bottles and a gift box, with a purple background. - 00:01–00:03 As the shot continues, a text overlay appears to introduce the ad. - 00:01–00:03 To the right of the perfume bottles, stock-photo-like images appear which highlight gift-giving and romance. - 00:01–00:03 The ad encourages viewers to sign up for free and sell the brand's perfume. - 00:11–00:12 The ad ends by returning to the perfume set and displaying the brand's logo.

# Ad summary This ad for Avon's Iconics Collection highlights the history and timeless nature of Avon's fragrances. It features a female scientist mixing ingredients in a lab, which leads to a display of four perfumes from the Iconics collection. The ad ends by showing a group of women dancing, implying that this perfume is perfect for parties and going out. # Brand positioning Avon is presented as a heritage beauty and fragrance brand with a deep connection to its history. The ad positions Avon as a classic brand that has stood the test of time, remaining relevant and iconic while evolving for the future. The brand aligns with values of timelessness and trust, suggesting that its products are a legacy that can be passed down. Avon aims to occupy a space in the consumer's mind as a reliable, quality brand that has been part of their lives for generations. While keeping up with current trends, Avon pushes against the notion of fleeting beauty fads and emphasizes enduring style. # Product The ad features Avon's Iconics Collection, a set of four perfumes. Each perfume comes in a uniquely designed, square glass bottle with a textured, geometric pattern and a gold cap. The perfumes are named and labeled as: Topaze, Sweet Honesty, Charisma, and Toque De Amor. The ad highlights the collection as a blend of past and future, suggesting a timeless quality. It implies that the fragrances are for anyone wanting to embrace the brand's heritage while stepping into their future. The ad suggests that these perfumes are worth buying because they are part of Avon's legacy and represent a connection to the brand's history. # Visual style The ad has a polished, commercial aesthetic with a blend of lab and lifestyle shots. The editing style includes smooth transitions and occasional zooms, giving a dynamic feel. The color palette is dominated by pink, gold, and amber tones. The pacing is moderate with consistent cuts, creating a steady rhythm. Cuts and product actions are timed to the music. The combination of scientific visuals and glamorous shots creates a modern yet timeless feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a lab coat and safety glasses mixing ingredients. This is conveyed as showing the process of creating the Avon Iconics fragrance line. - 00:02–00:06 00:02–00:06 The camera zooms out to show a display of the four original Avon Iconics perfumes. The camera then focuses on an electronic display showing the years 2022 and shifting to 2026. This is conveyed as showing the timeless nature of the Avon Iconics fragrance line. - 00:06–00:08 00:06–00:08 The woman in the lab coat is shown putting a perfume bottle into a box, and then a shot of the collection of perfumes is shown. This is conveyed as showing the timelessness and quality of the perfumes. - 00:08–00:11 00:08–00:11 The woman in the lab coat sprays the perfume. This is conveyed as showing the woman's enjoyment of the fragrance. - 00:11–00:15 00:11–00:15 The camera zooms out to show the collection of perfumes, and then shows a group of diverse women dancing. This is conveyed as a celebration of Avon's Iconics line and its connection to a sense of community and enjoying life.

# Ad summary Image ad for Avon Topaze Elegant fragrance, featuring a woman in a gray blazer holding the perfume bottle and cap. # Brand positioning Avon is presented as a purveyor of accessible elegance, offering high-quality fragrances, as evidenced by the "Iconic Collection" banner at the top of the ad. This positions Avon as a brand that makes sophistication attainable for a broad audience, moving away from the exclusivity often associated with luxury perfumes. The focus on a specific product within the "Iconic Collection" suggests a brand strategy of curating enduring and stylish offerings. # Product The featured product is Avon's Topaze Elegant fragrance, a new addition to the brand's Iconic Collection. The fragrance is presented as an embodiment of elegance and sophistication, as highlighted by the copy, "Elegante e sofisticada!" The visual showcases the perfume bottle, which is a clear glass with an angular design, filled with a golden liquid, paired with a gold cap. The USP is conveyed through the ad's emphasis on elegance, positioning the fragrance as an accessible luxury item. The product is presented as a means to feel elegant and sophisticated, suitable for everyday wear and special occasions. # Visual style The ad has a clean and elegant visual style. The color palette is soft and muted, with peach and tan tones creating a warm and inviting feel. The composition is simple and balanced, with a focus on the product and the model. The overall effect is polished and sophisticated, consistent with the brand's image. # Hooks Headline: topaze elegant # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action COMPRAR # Point of view - [object Object] # Storyline - The ad opens with the brand extending its "Iconic Collection," which signals that Avon is aiming to create a sense of prestige and timeless appeal. The collection's name implies a carefully curated range of classic, high-quality products, which elevates Avon beyond the typical drugstore beauty brand from the brand's perspective. - The ad then presents Topaze Elegant, a new fragrance, with the claim that it is "Elegante e sofisticada!" This is intended to immediately communicate the scent's intended effect on the wearer, creating an aspirational image of sophistication, as presented by the brand. - The storyline provides a price and call to action, encouraging the audience to purchase Topaze Elegant. The ad provides a clear path to purchase, making the advertised elegance attainable and actionable to the customer. - The ad depicts a woman holding the perfume bottle, which reinforces the elegance through an aspirational use case. Her engagement with the product shows the viewer how the product fits into a lifestyle, as presented by the brand.