How Artesanato em Cobre Advertises on Meta

# Ad summary A woman promotes the benefits of drinking water from copper drinkware and wearing copper jewelry. # Brand positioning The brand Alhara is presented as a provider of copper products intended to provide a healthier lifestyle. It aligns with a lifestyle where self-care is a priority, suggesting it offers simple, effective tools for wellness. By focusing on the material (copper) and its associated health benefits, it carves out a functional yet holistic space, focusing on the benefits of drinking from copper drinkware as a self-care act. The brand also includes jewelry and other lifestyle products to enhance overall well-being. # Product The advertised products include copper drinkware (a pitcher and a mug) and a simple cuff bracelet. The copper drinkware is presented as a self-care practice because drinking water stored in copper vessels eliminates bacteria and viruses, aids in digestion, fortifies the immune system, and promotes detoxification of the body. The copper bracelet is positioned as a wellness ally; it improves circulation, alleviates inflammation, and balances energies throughout the day. As a bonus, when purchasing the kit with the pitcher, mug, and bracelet, customers also receive a copper tongue scraper to start the day with impeccable oral hygiene. # Visual style The ad has a polished UGC feel, with natural lighting and clean backgrounds. The editing style includes quick cuts to emphasize different aspects of the product and its benefits. The pacing is consistent, maintaining a moderate tempo to allow viewers to absorb the information while remaining visually engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clique no link e garanta seu kit de cobre puro agora! # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The woman on screen presents a copper mug and pitcher set, posing a rhetorical question about transforming health with water. - 00:04–00:08 00:04–00:08 The scene cuts to a shot of the pitcher and mug set, followed by the woman pouring water from the copper pitcher into a copper mug while sitting in bed. This introduces the idea of drinking water stored in copper jars as an act of self-care. - 00:08–00:15 00:08–00:15 The ad presents the benefits of drinking water stored in copper: it eliminates bacteria and viruses, helps with digestion, fortifies immunity, and promotes detoxification. This emphasizes the holistic wellness benefits of the product. - 00:15–00:25 00:15–00:25 The ad highlights the copper bracelet, stating it is not just a beautiful accessory but also an ally in well-being. It details its benefits: improving circulation, alleviating inflammation, and balancing energies throughout the day. - 00:25–00:34 00:25–00:34 The ad returns to showing the copper kit, emphasizing it as a set of pitcher, mug, and bracelet, and mentions a bonus copper tongue scraper for impeccable oral hygiene, reinforcing the idea of comprehensive self-care. - 00:34–00:41 00:34–00:41 The woman reappears to encourage viewers to adopt a healthier lifestyle by clicking the link and securing a copper kit. This is a direct call to action, prompting immediate engagement.

# Ad summary This ad showcases a woman unboxing and displaying copper products for Ayurvedic tongue cleaning and water purification. # Brand positioning The brand is presented as an advocate for holistic wellness rooted in Ayurvedic practices. By offering copper products like tongue cleaners and water purification pitchers, it aims to provide consumers with tools for daily self-care rituals that promote physical and mental well-being. The brand emphasizes a connection to ancient traditions, positioning itself as a provider of authentic, time-tested wellness solutions. The use of copper suggests an alignment with natural materials and a rejection of overly processed or synthetic alternatives, appealing to consumers seeking a more mindful approach to their health. # Product The ad features a range of copper products designed for Ayurvedic health practices. The hammered copper mug with a handle is presented for enjoying beverages. The copper bracelet, worn as a wellness accessory. The copper water purification pitcher, features a lid, handle and internal filter. Finally, the copper tongue cleaner is designed for daily oral hygiene. The products are intended to be used as part of a daily routine to improve physical and mental health, as suggested by Ayurvedic tradition. # Visual style The ad features a clean and bright aesthetic, emphasizing the visual appeal of the copper products. The editing style is simple, with static shots and smooth transitions that focus on presenting each item clearly. The production quality suggests a UGC feel, aligning with an authentic, everyday tone. The pacing is consistent, allowing viewers to appreciate the details of each product without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman unboxing a package. - 00:02–00:05 She carefully unwraps each item. - 00:05–00:09 She presents a hammered copper mug, highlighting its aesthetic and craftsmanship. - 00:09–00:12 Next, she displays a slender copper bracelet, emphasizing its simple design. - 00:12–00:14 She puts on the bracelet. - 00:14–00:22 She unwraps and displays a copper water pitcher with a handle and lid. - 00:22–00:32 Finally, she reveals a pair of copper tongue cleaners.

# Ad summary A woman showcases an Ayurveda copper product set, highlighting the components and benefits. # Brand positioning Artesanato em Cobre is presented as a maker of pure copper items for health and wellness, specifically focused on Ayurveda practices. The brand positions itself as offering high-quality, handcrafted items designed for everyday use, such as water bottles, tongue scrapers, and drinking cups. The brand's appeal seems to be rooted in the perceived health benefits of using copper products, aligned with traditional wellness practices and designed to bring more intentionality and wellness to a couple's daily life. # Product The advertised product is an Ayurveda copper product set designed for couples, emphasizing the health and wellness benefits of using copper items. The set includes two pure copper cups, two pure copper tongue scrapers, two thin and lightweight pure copper bracelets, and a 700ml pure copper water jug. The presenter highlights that she wears her bracelet 24 hours a day. The ad emphasizes that each of these products is made from pure copper and are handmade. A paper gift certificate is included and the products are packaged in a purple box. # Visual style The ad has a natural, UGC-style aesthetic, with brightly lit shots and quick cuts. The video is polished and well-produced. The pacing is consistent, with cuts timed to align with the voiceover. The editing is simple with static shots. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action então clique no link e faça o seu pedido # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The creator begins by holding up a customer order form. - 00:00–00:05 She shares that a customer named Carla has just ordered a couple's Ayurveda kit in pure copper, conveying excitement about the order. - 00:05–00:12 The creator showcases the components of the kit, including two copper cups and two copper tongue scrapers. She presents this from the brand's perspective to highlight the contents of the set. - 00:12–00:18 The creator shows two thin copper bracelets, mentioning that she personally wears hers 24 hours a day. This shares a personal endorsement of the product's wearability and value. - 00:18–00:22 She displays a copper jar with a 700ml capacity, highlighting another component of the kit. The perspective remains focused on showcasing product details. - 00:22–00:29 The creator presents a pure copper bottle in sleek design, emphasizing its beauty. She is presenting this as the brand to highlight what’s included in the order. - 00:29–00:34 She shows a complimentary gift and a certificate of guarantee. The presentation continues from the brand’s perspective to show all aspects of the complete offering. - 00:34–00:39 The creator reveals stacks of packaged boxes ready to ship, indicating high demand. The perspective shifts to showcase the scale of the brand's operation. - 00:39–00:40 She ends the ad by urging viewers to click the link and place their order, reiterating a direct call to action to capitalize on the product showcase.

# Ad summary This ad features a woman discussing copper bracelets and water bottles. She begins by noting how the color of copper can change and develop spots and then assures the audience that this is normal. She claims that the color and its changes are actually proof that the copper is pure. She notes that you can use steel wool or lemon and salt to restore the bright color of the copper, but emphasizes that the piece will go back to oxidizing because copper is a living jewel. # Brand positioning Artesanato em Cobre presents itself as a seller of pure copper goods that have a unique aesthetic that the brand emphasizes. The oxidation and changing color of copper is usually seen as a flaw, but the brand actually uses this feature as a way to demonstrate the purity of their copper. The brand considers its products as a "living jewel". # Product Artesanato em Cobre sells copper bracelets and water bottles. The bracelets are made of pure copper. They are bright red and shiny when they're first sold, but they oxidize over time and develop a darker, sometimes greenish tint. The presenter notes that the copper goods are "living jewels" that change over time. # Visual style The video has a casual, interview-style aesthetic. The lighting is soft and the editing is minimal. The camera is static, and the focus is on the speaker. The production quality feels polished. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The speaker notes that copper bracelets oxidize and darken over time. - 00:04–00:09 00:04–00:09 She reassures the audience that the oxidation and darkening is a sign of pure copper. - 00:10–00:12 00:10–00:12 She notes that copper goods are living jewels. - 00:13–00:21 00:13–00:21 She says that you receive a copper piece and it's shiny, but darkens over time and develops spots. - 00:21–00:27 00:21–00:27 The presenter holds up her bracelet as an example of a bracelet that has been worn 24 hours a day and has thus developed oxidation. - 00:27–00:36 00:27–00:36 She references a specific case of another bracelet that had oxidized. - 00:36–00:44 00:36–00:44 She reiterates that the copper will darken over time and may develop a greenish tint. - 00:44–00:50 00:44–00:50 She tells the audience it's normal for this to happen and reassures them that it shows the copper is pure. - 00:51–00:52 00:51–00:52 A man's voice asks if there's a way to return the copper to its natural color. - 00:53–01:01 00:53–01:01 The woman notes that it is possible to return the copper to its original color. - 01:01–01:11 01:01–01:11 She suggests using steel wool or lemon with salt to remove the oxidation. - 01:11–01:22 01:11–01:22 She goes into further detail on how to use lemon and salt on the copper. - 01:22–01:30 01:22–01:30 She emphasizes that copper is a "living jewel" and will continue to oxidize no matter what you do to clean it. - 01:30–01:39 01:30–01:39 She explains that the reason the copper oxidizes is because it interacts with the atmosphere. - 01:39–01:50 01:39–01:50 She notes that a common question she gets is that people expect the copper piece to stay shiny after cleaning, but it doesn't. - 01:51–02:10 01:51–02:10 She says that when the pieces are shipped to customers, they're very shiny because they are polished with cloth. Then, when people clean the copper, they don't re-polish it, so it loses its shine.

# Ad summary This image ad showcases a copper 'kit ayurveda cobre puro' (ayurveda pure copper kit) including a lidded pitcher, mug, tongue cleaner, and small cloth bag. A hand is holding the pitcher by its handle. The overall aesthetic suggests a focus on natural health and wellness. # Brand positioning The brand, '@artesanatoemcobre', appears to specialize in handcrafted copper products, likely emphasizing traditional craftsmanship and potentially associating itself with the health and wellness benefits often attributed to copper in practices like Ayurveda. The presentation suggests a focus on quality, purity, and integration with holistic lifestyles. The brand seems to be positioning itself as a provider of authentic, health-conscious artisanal goods, possibly targeting customers interested in natural remedies and traditional practices. # Product The product being advertised is a copper 'kit ayurveda cobre puro' (ayurveda pure copper kit). The kit includes a copper pitcher with a lid, a copper mug, a copper tongue cleaner, and a small undyed cloth bag. Each item is made from copper and has a hammered texture. The pitcher features a rounded body, a curved handle, and a fitted lid. The mug has a similar hammered texture and a handle. The tongue cleaner is long and slender, with rounded ends. The cloth bag appears to be for storing the tongue cleaner. The overall presentation suggests a focus on purity and traditional health practices. # Visual style The ad has a clean, natural aesthetic with a focus on showcasing the copper products. The lighting is soft and warm, highlighting the texture and color of the copper. The composition is simple and balanced. The image treatment appears to be minimal, with a focus on natural tones and clarity. The use of a marble surface and a blurred plant in the background suggests a focus on wellness and natural living. The overall style feels authentic and approachable. # Hooks Headline: kit ayurveda cobre puro # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a product shot of the ayurvedic copper kit, showing all the included items. This establishes the product's composition and its visual appeal from the brand's POV. - A hand wearing a copper bracelet reaches into the frame and holds the pitcher by its handle, showing how the product can be interacted with. This provides a tactile sense and a sense of scale, from the customer's POV.

# Ad summary The ad promotes Artesanato em Cobre's certified pure copper bracelets and bangles. The video features the brand founder showcasing a variety of designs from her workshop, including thin, lightweight options for everyday wear, intermediate styles, hammered, smooth, and decorated bracelets, as well as wider bangles. She demonstrates how she wears a set of bracelets 24/7 and invites viewers to explore the brand's fifteen-plus models via the link. # Brand positioning Artesanato em Cobre positions itself as a direct source of handcrafted, certified pure copper bracelets. The brand emphasizes authenticity and artisanal quality, offering a diverse range of designs suitable for everyday wear. The brand promotes a lifestyle of continuous wear, implying durability and versatility. They appear to be following category norms by highlighting the quality of materials and craftsmanship, but differentiate themselves by focusing exclusively on copper. # Product Artesanato em Cobre offers a variety of certified pure copper bracelets and bangles. The collection includes lightweight bracelets for daily wear, intermediate models with hammered or smooth finishes, and decorated bracelets with unique designs. The ad also features wider bangles with a hammered texture. All products are presented as suitable for daily wear, with the presenter stating that she wears a selection of the brand's bracelets '24 hours a day'. The bracelets are shown on the founder's wrist as well as held in her hand, and the overall impression is that these bracelets are designed to add a touch of rustic charm to everyday outfits. # Visual style The ad has a clean, bright, and informal aesthetic. The video appears to be shot in a selfie style, with the brand owner directly addressing the camera. The workshop setting adds a personal, authentic feel. The editing is simple with direct cuts between product closeups and the presenter. The pacing is moderate, with the editing aligned to the speaker. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action clique no link. # Point of view - [object Object] # Storyline - 00:00–00:08 The brand owner is introducing the Artesanato em Cobre brand and stating that she will showcase various models of certified pure copper bracelets and bangles. The intention is to grab the viewers' attention and convey the overall topic of the video. - 00:08–00:15 00:08–00:15 The brand owner is transitioning to present lighter bracelets for daily wear, communicating a casual, everyday wear value proposition. - 00:15–00:23 00:15–00:23 She continues introducing models, now transitioning to intermediate styles, while maintaining the casual, informative tone. - 00:23–00:31 00:23–00:31 She is presenting decorated bracelet models, emphasizing their charm and decorative value. - 00:31–00:44 00:31–00:44 Transitioning to present wider bangles models, the brand owner continues to emphasize their beauty and suitability for daily wear. - 00:44–00:53 00:44–00:52 Ending the video, she is inviting the audience to explore their +15 copper bracelet models, giving an official call to action to click on the link.

# Ad summary The ad features a woman showing two copper products, a tongue scraper and a bracelet, that she has started to incorporate into her daily routine. She discusses the products' benefits and asks people to comment if they want to start the routine too. # Brand positioning The brand is presented as selling copper products that are used for self-care and health. The ad highlights the brand's commitment to pure copper materials, which are implied to be of higher quality and longer lasting. The brand is presented as aligning with a lifestyle of routine self-care and holistic wellness. # Product The ad promotes a copper tongue scraper and a copper bracelet. The copper tongue scraper is used in the morning to scrape the tongue and remove toxins and bacteria that have accumulated overnight, leaving the user with a sensation of cleanliness and freshness. The copper bracelet is made of pure copper and will last a lifetime. It is a beautiful accessory that is part of the user's daily care routine. # Visual style The ad has a UGC feel. The video is shot in a home setting using natural light. The editing style has quick cuts and is timed with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comenta rotina que eu te envio o link # Point of view - [object Object] # Storyline - 00:00–00:02 The woman begins by asking if you know that your body eliminates toxins at night. - 00:02–00:05 She continues by saying that one of the first things you should do to take care of yourself is scrape your tongue. - 00:05–00:08 The woman states that she includes a copper tongue scraper in her morning routine. - 00:08–00:16 She says that the scraper helps remove toxins and bacteria that have accumulated overnight, giving you a feeling of cleanliness and freshness at the beginning of the day. - 00:16–00:19 She says that another thing she started using daily is a copper bracelet. - 00:19–00:21 The woman explains that the bracelet is made of pure copper and lasts a lifetime. - 00:22–00:25 In addition to being a beautiful accessory, the bracelet is also part of her care routine. - 00:25–00:28 She reiterates that these are small habits that make a difference for us. - 00:28–00:32 The woman prompts viewers to comment "routine" if they also want to start the routine.

# Ad summary The ad features a woman showcasing three new designs of certified pure copper bracelets from Artesanato em Cobre. She highlights the floral designs and the adjustability of the bracelets, encouraging viewers to click the link and secure their order to experience the benefits of wearing copper. # Brand positioning Artesanato em Cobre specializes in crafting artisanal copper products, with a focus on combining traditional craftsmanship with the purported health benefits of copper. The brand aligns with a lifestyle centered on natural wellness. By emphasizing the "certified pure copper," they distinguish themselves by focusing on the purity of materials. Positioned as a provider of handcrafted items with both aesthetic and functional value, they aim to appeal to consumers who value quality and holistic well-being. # Product The ad features three new designs of certified pure copper bracelets from Artesanato em Cobre. Each bracelet is designed with floral patterns: one features a sequential flower and stem design, another has multiple small flowers along the band, and the third is narrower with a more imperial design. The bracelets are made from certified pure copper and are adjustable to fit the wearer's wrist. The bracelets are designed to be worn 24 hours a day to maximize the health benefits of copper. # Visual style The ad has a clean, direct aesthetic with consistent close-up shots. Editing is smooth and focused on showcasing the product details. It has a UGC feel due to the simple presentation, which supports a casual tone. The pacing is moderate, and the audio-visual sync is natural, with the visuals clearly illustrating the points made in the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action cliquem no link e já garanto o seu # Point of view - [object Object] # Storyline - 00:00–00:07 The presenter introduces the newest certified pure copper bracelet releases from Artesanato em Cobre. - 00:07–00:13 The presenter notes that the products are highly requested by viewers and are decoratively designed. - 00:16–00:33 The presenter zooms in on the first design which features a sequential pattern of flowers. - 00:33–00:51 The presenter shifts to the second design of multiple small flowers along the band. - 00:51–01:01 The presenter reveals the third bracelet design that is slightly thinner with a unique design, showing them side-by-side to illustrate the size difference. - 01:01–01:11 The presenter highlights the unique design on the band. - 01:12–01:23 The presenter notes the bracelets are made of pure copper with certification, are adjustable to fit the wrist, and can be worn 24 hours a day to allow for the consumer to take advantage of the benefits of copper. - 01:23–01:26 The presenter includes a call to action to click the link to guarantee your own bracelet.

# Ad summary This ad features the Artesanato em Cobre brand owner showcasing different copper bracelet styles. She highlights the design of each piece, talks about what makes each bracelet unique, and shares that the thinner bracelets are comfortable and adjustable. # Brand positioning Artesanato em Cobre is presented as a purveyor of handmade, pure copper jewelry. The brand showcases a commitment to artisanal craftsmanship with all bracelets being made and hammered by hand. They offer a variety of styles, including hammered, smooth, twisted, and floral designs, catering to different tastes and preferences. The brand aims to occupy a space in the consumer's mind as a provider of unique and high-quality copper bracelets that are not only aesthetically pleasing but also comfortable and adjustable for everyday wear. Artesanato em Cobre emphasizes traditional craftsmanship and individuality. # Product The product featured in the ad is a range of pure copper bracelets and bracelates from Artesanato em Cobre. There is the Pulseira Clara, a hammered bracelet; a smooth copper bracelet available in a slightly thicker and heavier design; a thinner, lighter bracelet intended for daily wear; the Modelo Elo, a twisted copper bracelet; and the bracelete Terra, a handcrafted bracelet. Each bracelet is adjustable to fit the wrist comfortably and is made of certified pure copper. All bracelets and braceletes are made by hand. # Visual style The ad has a simple, natural aesthetic with bright, even lighting and a focus on product details. The editing is straightforward with static shots and minimal transitions, creating a clear and informative presentation. The production quality is polished, giving the ad a clean and professional look. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clique aqui no link # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 The brand owner introduces the variety of Artesanato em Cobre bracelets. - 00:05–00:51 The brand owner begins showcasing different bracelet designs including the Pulseira Clara, a hammered bracelet (00:07–00:09); a smooth copper bracelet (00:15–00:17); a thinner bracelet for daily wear (00:21–00:26); and a twisted copper bracelet (00:44–00:48). - 00:51–01:03 The brand owner presents new floral bracelets and a handcrafted bracelet (00:51–01:03). - 01:13–01:25 The brand owner shows that the braceletes are adjustable and promotes the variety of bracelets that the brand offers while providing a call to action.

# Ad summary This ad for Artesanato em Cobre features a woman packing an order for a customer named Carlos. The order includes a kit with a copper jug, a mug, a pure copper bracelet, and a tongue scraper, which comes in a small pouch. She then reveals that with the purchase, Carlos will also receive a free copper bracelet. The ad finishes by showing a worker loading packages onto a truck, and includes a call to action to click the "saiba mais" (learn more) button and place an order. # Brand positioning Artesanato em Cobre specializes in handmade copper items. The brand seems to value holistic health, given that the products being shown promote Ayurvedic practices. The brand's copper water jug and tongue scraper products push against the norm of using more modern, less holistic materials for food and beverage preparation. The brand is presented as functional and traditional with an emphasis on health and wellness. # Product Artesanato em Cobre offers a kit with a copper jug, a mug, a pure copper bracelet, and a tongue scraper. The products are intended to be used to embrace Ayurvedic health practices. The copper jug is a container for water that helps to purify it, and the mug is for drinking it. The pure copper bracelet is worn on the wrist and provides health benefits. The tongue scraper is used to clean the tongue. The kit is for people who want to improve their health and wellness by embracing Ayurvedic practices. The fact that all these items come together, plus a gift with purchase, make it worth buying. # Visual style The ad has a simple and clean aesthetic with bright lighting. The video relies on static shots and basic transitions. The video feels authentic and UGC-like because the camera is stationary and the background is a basic warehouse. There are no special effects. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action clique agora no botão "saiba mais" e faça o seu pedido! (click now on the "saiba mais" button and place your order!) # Point of view - [object Object] # Storyline - 00:00–00:01 A woman begins packing a customer's order, addressing the viewer as if on social media, asking them to pack it with her. - 00:02–00:06 The woman states that the customer, Carlos, ordered from the Artesanato em Cobre website and made a smart choice. - 00:07–00:20 The woman begins showing the items that are part of the "Ayurveda" kit: a water jug, a mug, a pure copper bracelet, and a tongue scraper that comes in a small pouch. - 00:20–00:26 She then reveals that Carlos will also receive a free copper bracelet as a gift with purchase. - 00:27–00:30 The scene shifts to a worker loading many Artesanato em Cobre packages onto a truck. - 00:27–00:30 The woman prompts the viewer to click the "Saiba mais" button and make their order.

# Ad summary This ad showcases the packing of an order of copper items, including Ayurvedic kits, Julep cups, and other decorative pieces, emphasizing the quality and elegance of the products while encouraging viewers to click the link and make a purchase. # Brand positioning Artesanato em Cobre presents itself as a purveyor of high-quality, handcrafted copper items, ranging from Ayurvedic kits to decorative pieces, offering a blend of tradition and elegance. The brand emphasizes the aesthetic appeal and functional value of its products, as well as the care given to each order. By showcasing products such as copper bracelets, jars, and cups, the brand positions itself as a premium provider, focusing on providing unique and stylish items for those who appreciate craftsmanship and wellness. # Product The featured products are handcrafted copper items, including Ayurveda kits (comprising a jar, cup, scraper, and bracelet), Julep cups, a small frying pan with a wooden handle, pure copper bracelets, a 700ml jar, a 600ml cup, a candle holder, and a small coffee cup with a saucer. The Ayurveda kit is presented as a comprehensive wellness package. The Julep cups are shown as stylish, while the small frying pan has a wooden handle for aesthetic appeal. The pure copper bracelets are highlighted for their stylishness. The 700ml jar and 600ml cup are identified by their capacity, emphasizing their utility. The candle holder and small coffee cup are shown as decorative items. The products’ main selling point is their handcrafted nature and pure copper composition. # Visual style The ad has a clean and bright aesthetic with a UGC feel, showcasing a behind-the-scenes look at the brand's operation. The editing style includes quick cuts to highlight various products and moments, which maintains a brisk pace. The visuals are clear and well-lit, emphasizing the shine and handcrafted detail of the copper items. The setting, a well-organized and brightly lit warehouse, conveys a sense of professionalism and attention to detail. The transitions are mostly smooth, although they occasionally jump to maintain the ad’s pace. The music, while present, is understated, allowing the visuals and spoken content to take center stage. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Agora tá faltando só o seu pedido aqui, então clique no link e compre. # Point of view - [object Object] # Storyline - 00:00–00:07 The female brand owner introduces a customer order. - 00:07–00:17 She highlights the number of items in the order, including an Ayurveda kit, which comes with a jar, mug, scraper, and bracelet, of which two have been purchased. - 00:17–00:28 She points out the richness and style of Maria, who placed the order. - 00:28–00:42 She shows items that are included in the order, like the jar, the cup, and a candle holder. - 00:42–00:48 She tells the viewer that the customer will also receive a certificate of guarantee and a gift because she deserves it. - 00:48–00:51 The ad concludes with a call to action to place an order.

# Ad summary The ad features a female brand owner packaging a large order. She showcases the variety of copper products the brand offers, including mugs, tongue scrapers, Julep cups, water pitchers, water bottles, and kitchen utensils. She highlights the quality and beauty of the items while packing the order and mentions that it includes a gift because the customer deserves it. # Brand positioning Kladi is presented as a purveyor of high-quality, handcrafted copper goods. The brand aims to occupy a space of luxury and sophistication, offering items that are both functional and aesthetically pleasing. The brand aligns with values of elegance and refinement, as the brand owner states that the customer who placed the order is 'chic'. The brand seems to ignore the utilitarian norms of kitchenware, emphasizing the beauty and craftsmanship of its products. The brand positioning leans towards emotional appeal by focusing on the beauty and luxurious feel of the copper products. # Product The ad features a variety of handcrafted copper products. These include Moscow Mule mugs, tongue scrapers, Julep cups, 2.5-liter water pitchers, 700ml water bottles, and kitchen utensils (conchas and skimmers) with wooden handles. The Moscow Mule kit includes two mugs and two tongue scrapers. The copper bottle is described as "the most beautiful thing in the world" and has a capacity of 700ml. These products are intended for customers who appreciate handmade items and are willing to spend more money on them. The ad highlights the beauty and high quality of each item, implying a unique and luxurious experience. # Visual style The ad has a polished yet casual feel. The editing style involves quick cuts, keeping the pace energetic. The production quality is high, showcasing the products in a visually appealing manner. The use of bright colors, particularly the woman's pink suit, adds to the vibrant aesthetic. The camera work is mostly stable, with occasional handheld shots that add a personal touch. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click no link que eu tô te esperando # Point of view - [object Object] # Storyline - 00:00–00:04 At the beginning of the ad, a woman is holding a variety of items. She excitedly announces that she is going to pack an order worth R$1,115 from her shop. - 00:04–00:12 00:04–00:12: The woman holds up a copper mug and then shows a set of two mugs and two tongue scrapers, stating the order has more than ten items and that it includes a kit with two mugs and two tongue scrapers. She also states that the tongue scraper is 'a big hit'. - 00:13–00:17 00:13–00:17: The woman then presents a Julep cup, commenting on how beautiful it is. She then displays the water pitcher. - 00:17–00:21 00:17–00:21: She remarks that the customer Veríssimo, is 'chic' and chose a 'beautiful pitcher'. - 00:21–00:30 00:21–00:30: The woman continues to show other items in the order, including a copper water bottle with a capacity of 700ml, calling the bottle 'the most beautiful thing in the world'. - 00:31–00:37 00:31–00:37: She shows a kit with copper kitchen utensils (conchas and skimmers) and points out the wooden handle, stating that she finds it beautiful. - 00:37–00:43 00:37–00:43: She adds that the order also includes a certificate of guarantee for pure copper and a gift because the customer deserves it. - 00:44–00:50 00:44–00:50: The woman shows a shelf filled with Kladi copper products and says that she thinks Veríssimo's order is incredible, and tells the viewers to click the link if they want to make their own order, stating she is waiting.

# Ad summary This ad features a woman highlighting the benefits of using a copper tongue scraper and copper bracelet in her daily routine. She emphasizes toxin removal and overall freshness. # Brand positioning The brand positions itself as a provider of simple copper health and wellness accessories that easily integrate into everyday routines. It focuses on purity, longevity, and tangible health benefits, implying a commitment to natural well-being and long-term sustainable use, targeting consumers seeking a practical, holistic lifestyle enhancement with a touch of elegance. # Product The ad features two products: a copper tongue scraper and a copper bracelet. The tongue scraper, made of pure copper, is designed to remove toxins and bacteria that accumulate overnight, leaving a feeling of cleanliness and freshness at the start of the day. The copper bracelet, also made of pure copper, is presented as a long-lasting accessory that integrates into a daily care routine. The ad aims to remove purchase barriers by emphasizing the products' ease of use and integration into daily life, promoting small habits that make a difference. # Visual style The ad has a clean, UGC aesthetic. It incorporates bright, natural lighting and is edited with frequent cuts, maintaining a consistent pace around 120 BPM. The visuals are synchronized with voiceover, highlighting key points and product demonstrations. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comenta “rotina” que eu te envio o link. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a split screen, the top half showing an animated body and the bottom half showing a woman holding a copper tongue scraper, asking if you know that our body eliminates toxins during the night and that one of the first cares should be scraping the tongue. This intends to hook the viewer in by starting with a question about health and hygiene, leveraging the woman's genuine tone to convey curiosity and prompt engagement. - 00:04–00:09 00:04–00:09 The woman shares that she has included a copper tongue scraper in her morning routine. This is conveyed as a firsthand account, emphasizing the ease of incorporating the product into daily life and making it seem accessible. - 00:09–00:15 00:09–00:15 She explains that the copper tongue scraper helps remove toxins and bacteria accumulated overnight, leaving a feeling of cleanliness and freshness at the start of the day. This offers a sensory, positive outcome, encouraging viewers to associate the product with daily self-care. - 00:15–00:18 00:15–00:18 The woman transitions to another product, a copper bracelet, which she states that she uses daily, thus promoting it as another easy-to-adopt habit. - 00:18–00:21 00:18–00:21 She shows the copper bracelet, emphasizing it is made of pure copper and can last a lifetime, which highlights the bracelet’s durability and sustainable design, positioning it as a valuable and enduring investment. - 00:21–00:25 00:21–00:25 The woman shares that besides being a beautiful accessory, the bracelet became a part of her care routine. This underscores its integration into her lifestyle and personal care practices. - 00:25–00:28 00:25–00:28 She explains that these are small habits that make a difference in our lives, which aims to illustrate the compounded impact of simple lifestyle adjustments, reinforcing the idea that adopting the products can lead to meaningful positive change. - 00:28–00:31 00:28–00:31 The woman uses a call to action, asking the viewer to comment "routine" if they also want to start the routine so she can send them the link. This fosters a sense of community and encourages viewer interaction.

# Ad summary Ad for a copper bracelet, which is promoted for its health benefits. # Brand positioning This ad presents a bracelet brand focused on wellness and natural health solutions. The brand is positioned as a provider of products that align with a holistic lifestyle. It uses simplicity in its design and messaging, focusing on the pure material (copper) and its benefits, which may appeal to consumers looking for natural and straightforward health aids. # Product The product is a bracelet made of pure copper. The ad highlights three key benefits of wearing it: it strengthens the immune system, has antioxidant action, and helps balance the body's pH. These claims suggest the bracelet is targeted towards health-conscious individuals. The bracelet's material and associated health benefits are intended to encourage purchase, implying value through wellness support. # Visual style The ad features a clean, minimalist aesthetic with a focus on natural tones and soft lighting. The production quality appears polished, with a focus on clear product presentation. The image treatment uses a blurred background to draw attention to the bracelet and its features. Typography is simple and legible. # Hooks Headline: Pulseira de COBRE PURO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the copper bracelet. This is the brand introducing the product as the focus of the ad. - Following the introduction of the product, the ad transitions into communicating the health benefits of wearing the bracelet. This section of the ad is told from the brand's perspective as it shares the advantages of its product, aiming to persuade the viewer of its value.

# Ad summary The ad features a woman presenting copper bracelets and accessories. She promotes the brand Artesanato em Cobre as a destination for Mother's Day gifts, and mentions a special offer of a free copper bracelet with purchases over R$99, available for one day only. The ad aims to attract customers with a special offer to boost sales. # Brand positioning Artesanato em Cobre is presented as a brand specializing in handcrafted copper jewelry and accessories. The brand caters to customers looking for unique, artisanal gifts. Positioned as a go-to destination for Mother's Day presents, the brand offers a range of handcrafted copper items. Artesanato em Cobre positions itself as a purveyor of authentic, artisanal goods, appealing to those who value handmade quality and supporting traditional crafts. The brand emphasizes its products' purity and offers a guarantee of quality. # Product The product featured in the ad is a collection of handcrafted copper bracelets and accessories from Artesanato em Cobre. The bracelets include a pure copper bracelet and a wider copper cuff bracelet with a circular decorative emblem on the front. The copper bracelets are said to be made of pure copper and come with a certificate of guarantee, ensuring their quality and authenticity. These bracelets are suitable as gifts, particularly for Mother's Day. The ad highlights the craftsmanship and quality of the copper material, addressing any potential concerns about the value of the product. # Visual style The ad has a bright and clean aesthetic with natural lighting, giving it a professional but approachable feel. The editing is straightforward, with static shots and smooth transitions, creating a simple and engaging viewing experience. The production quality appears to be a mix of polished commercial and UGC feel, which supports the tone of authenticity and accessibility. The pacing is relaxed and consistent with the presenter's speech, and the audio-visual sync is well-coordinated. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Então clique no link e garanta seu pedido. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter introduces the brand Artesanato em Cobre as a place to find the perfect Mother's Day gift. - 00:05–00:12 Continuing from the last moment, she mentions a special offer: customers get a free copper bracelet with purchases over R$99, but only for today. - 00:12–00:23 She reiterates the offer, clarifying that the free copper bracelet comes with a certificate of guarantee, encouraging viewers to click the link and place their order.

# Ad summary A woman shows 3 types of copper bracelets on her hand and encourages people to comment if they want to see other products. # Brand positioning Artesanato em Cobre is a brand that offers copper bracelets that are handmade. The bracelets are made of pure copper and are adjustable. The brand wants to occupy the space of handmade jewelry with a touch of tradition. The brand aligns with a lifestyle that is simple, practical, and authentic. The brand stands out by offering a unique product that is both stylish and functional. # Product Artesanato em Cobre features three bracelets. The first bracelet is the most traditional and is a bit thicker than the other bracelets. The second bracelet is thinner and is the latest release from Artesanato em Cobre. The woman in the video is wearing the thinner bracelet model. The third item is a cuff-style bracelet with hammered detailing. All of the bracelets are adjustable. The bracelets oxidize in the sun and are made of pure copper. # Visual style The video has a clean aesthetic. The editing style is simple with mostly static shots. The production quality is polished. The pacing is slow and steady, with a focus on clear visuals of the bracelets. The visuals and audio are synchronized. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action comente aqui eu quero # Point of view - [object Object] # Storyline - 00:00–00:05 The woman in the video presents 3 different styles of Artesanato em Cobre pure copper bracelets. - 00:05–00:11 00:05–00:11 The woman describes the first copper bracelet model from Artesanato em Cobre, mentioning that it is their most traditional model. - 00:11–00:21 00:11–00:21 She calls it a bit thicker than other models, and shows close-up shots of the bracelet on her hand, noting the thickness. She emphasizes the difference in thickness between the model and the other bracelets. - 00:21–00:25 00:21–00:25 She transitions to discussing the latest bracelet model. - 00:25–00:30 00:25–00:30 She notes that the latest bracelet model is thinner and shows a close-up of the bracelet. - 00:30–00:39 00:30–00:39 She points out that she is also wearing it, but her bracelet is more oxidized, since she has been wearing it at the beach. - 00:39–00:46 00:39–00:46 She mentions that she never takes her bracelet off, sleeps with it on, and wears it while she exercises, noting that it doesn't bother her. - 00:46–00:56 00:46–00:56 She puts the thinner model next to the thicker one so that the audience can note the difference in size and thickness. - 00:56–01:04 00:56–01:04 She transitions to the third bracelet model, calling it a bracelet instead of a bracelet. - 01:04–01:11 01:04–01:11 She notes that the bracelet has hammered detailing and puts it on her arm with the other two bracelet models so that the audience can see all three. - 01:11–01:18 01:11–01:18 She displays all the models on her wrist. - 01:18–01:27 01:18–01:27 She tells the audience if they liked Artesanato em Cobre bracelets, they should comment if they want to see more.

# Ad summary This ad showcases a copper bracelet that the company is selling. The ad claims the bracelets are a customer favorite and pure copper. The presenter also claims that there have been several studies on the health benefits of copper. She states her own bracelet never leaves her wrist. # Brand positioning The brand presents itself as an artisan copper jewelry company. They focus on simple, elegant designs and highlight the potential health benefits of wearing copper. The tone is personal and informal, presented as a favorite of their client base, aligning with values of natural healing and traditional craftsmanship. # Product The product is a pure copper bracelet, designed as an open cuff that can be adjusted to fit the wrist. The brand highlights that there are several studies about the benefits to health while wearing copper. The presenter personalizes the sale by stating that her bracelet never leaves her wrist. # Visual style The ad has a UGC feel. It is filmed with natural light. There are quick cuts. The production quality is high. The pacing is smooth. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a closeup of the bracelet being held by the presenter. - 00:00–00:03 The presenter introduces the product as the newest favorite among their customers, implying popularity and demand. - 00:04–00:09 The presenter states that the bracelet is pretty, pure copper, and adjustable. - 00:09–00:10 The ad shows an open box full of the bracelets, implying stock availability. - 00:10–00:14 The presenter puts on the bracelet, demonstrating how it can be worn. - 00:10–00:14 The presenter states that there are studies on the health benefits of copper and then claims that her bracelet never leaves her wrist.

# Ad summary This ad showcases two copper bracelets for men, highlighting both their aesthetic appeal and perceived health benefits. # Brand positioning The brand positions itself as a provider of copper bracelets for men who care about health, authenticity, and style. They emphasize handmade craftsmanship with a minimalist design, suggesting a blend of wellness and fashion. The brand aims to occupy a space where style and well-being intersect, appealing to customers looking for accessories that offer both aesthetic value and potential health benefits. It appeals to a market interested in holistic wellness and conscious consumerism. # Product The ad features two copper bracelets designed for men. One is described as more discreet, while the other is more striking. The bracelets are presented as accessories that complement one's personal style and mood, offering options for both understated and bold looks. In addition to their visual appeal, the bracelets are promoted for their potential health benefits, including aiding circulation, energy balance, and immunity. The ad emphasizes that the bracelets are handmade with a minimalist design. The brand states that these are accessories that take care of the customer from the inside and out, and are intended for those who value health, authenticity, and style. # Visual style The ad features a clean, bright aesthetic with a focus on warm lighting and natural settings. The editing style is simple and straightforward, with mostly static shots and a few close-ups to highlight the product. The production quality appears to be a blend of polished commercial and UGC feel, creating a sense of authenticity while still maintaining a professional look. The pacing is moderate, allowing viewers to take in the visuals and information without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clique em "saiba mais" e compre agora! # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A hand places two copper bracelets on a bedside table, suggesting that these are everyday items. - 00:01–00:07 00:01–00:07 A man puts on two bracelets. The message is that his bracelet choice depends on the mood he's in, conveying a sense of personal style and choice. - 00:07–00:12 00:07–00:12 The man adjusts his shirt and the bracelets on his wrists. The message is that these bracelets not only enhance his look but also aid in circulation, energy balance, and immunity, which appeals to both aesthetic and functional concerns. - 00:12–00:15 00:12–00:15 The camera zooms in on the man's wrist as he wears the bracelets. The bracelets are an accessory that takes care of the customer from the inside and out. - 00:15–00:21 00:15–00:21 The bracelets are handmade with a minimalist design. The bracelets are intended for those who value health, authenticity, and style.

# Ad summary This ad promotes copper bracelets, stating that they are an essential item after age 40. It features a woman who has been wearing one of the bracelets for years and says she wears it all the time. She says that the bracelets are adjustable and invites viewers to click 'saiba mais' and buy now. # Brand positioning This brand presents itself as selling copper bracelets that help with overall health. The brand implies a lifestyle of caring for oneself. The tone is presented as casual and friendly through a woman that comes across as a reliable friend. # Product The product is a copper bracelet that is presented as an essential item after the age of 40. The woman in the video says that it is used as 'an element to take care of your health'. She also notes that she has been using it for years, 24 hours a day, for various activities and says that it does not bother her. The bracelets are adjustable. The product is worth buying because it is an easy way to take care of your health and does not have to be taken off. # Visual style The ad has a UGC feel and is shot in natural lighting. The cuts are quick, which are timed to the music beats. The setting is a casual warehouse. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Clique em “saiba mais” e compre agora! # Point of view - [object Object] # Storyline - 00:00–00:04 The creator displays a copper bracelet in front of a large quantity of individually packaged bracelets. - 00:00–00:04 She says that the copper bracelet is essential after the age of 40. - 00:04–00:14 She says that the bracelet is made of pure copper, and copper is used as an element for taking care of your health for thousands of years. - 00:14–00:21 She says that she has been wearing her own bracelet for years, 24 hours a day. - 00:21–00:25 She lists activities in which she wears the bracelet: working, when she wakes up, training, and taking a shower. - 00:25–00:28 She says that the bracelet does not bother her and she wears it loose on her wrist. - 00:28–00:35 She says the bracelet is adjustable and can be worn looser or tighter around the wrist. - 00:35–00:38 A pair of hands adjusts the bracelet on a leafy stem. - 00:36–00:39 A text overlay instructs viewers to click on 'saiba mais' and buy now.

# Ad summary This ad showcases various copper bracelets and tongue scrapers from Cliquo in an unboxing style, ending with a direct call to action to purchase the products. # Brand positioning Cliquo is presented as a brand that sells copper wellness products designed for personal care. The brand appears to focus on handcrafted, artisanal items with an emphasis on natural materials like copper. The company positions itself as an advocate for integrating simple wellness rituals into daily life. # Product The ad features two main products: copper bracelets and copper tongue scrapers. The bracelets are presented as simple, open cuff designs made of smooth, polished copper. The tongue scraper is a copper tool with a wide, flat scraping edge and curved handles. The copper material is highlighted as a key feature, likely implying health benefits or natural properties, though this isn't explicitly stated in the ad. Both items are shown being unpacked from simple, eco-friendly packaging. # Visual style The ad has a natural, unfiltered aesthetic, resembling content found on platforms like Instagram or TikTok. The lighting appears to be natural, and the focus is on the product itself. The editing is simple, with straightforward cuts between shots. The unboxing format and direct product display enhance the accessible feel. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Clique em “saiba mais” e compre agora! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a cardboard box being opened to reveal items wrapped in tissue and clear plastic. - 00:02–00:08 The shot zooms in as the creator removes a copper bracelet from the packaging. - 00:12–00:15 Another copper bracelet is removed from its packaging. - 00:17–00:24 A copper tongue scraper is removed from its packaging. - 00:25–00:35 The various copper wellness items are displayed on a wooden table. - 00:36–00:39 Finally, the shot features a creator putting on one of the copper bracelets, followed by on-screen text to “Click on ‘learn more’ and buy now!” This provides a call to action at the end of the demonstration.