How Aramis Advertises on Meta

# Ad summary This image ad for Aramis features a couple lounging intimately. The ad promotes Aramis clothing as something you feel when you wear it. # Brand positioning Aramis is presented as a brand that promotes intimacy and connection through its clothing. The brand emphasizes the feeling of wearing its clothes, suggesting a focus on comfort and emotional connection. The connection is further reinforced by aligning itself with the "Dia dos Namorados," hinting at a desire to be associated with love and relationships. Aramis appears to position itself as a brand that values emotional experience and personal connection. # Product The ad features men's and women's clothing from Aramis. The man is wearing a textured gray sweater, while the woman is wearing a white top paired with a patterned navy blazer and light wash jeans. The clothing appears modern, stylish, and comfortable, suitable for casual, intimate settings. The ad emphasizes that when you wear Aramis clothing, you feel something, suggesting that the clothing is meant to enhance the wearer's emotional experience and connection with others. # Visual style The visual style is soft and intimate, with muted tones and a focus on the connection between the couple. The lighting is natural and flattering. The image evokes a sense of comfort, warmth, and emotional connection. # Hooks Headline: entre_nós # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a couple lounging together, creating a sense of intimacy and relaxation. The intention is to evoke feelings of comfort and closeness associated with the Aramis brand, from a brand POV. - The headline "entre nós" (between us) reinforces the theme of intimacy and connection. The intention is to draw viewers into the intimate moment and relate it to the brand, from the brand's POV. - The line "Você veste, você sente" (You wear, you feel) further emphasizes the emotional experience of wearing Aramis clothing. The intention is to highlight that Aramis clothing is not just about appearance but also about how it makes you feel, from a brand POV. - The branding for Aramis is presented as part of the Día dos Namorados 2026 campaign. The intention is to align the brand with the celebration of love and relationships, from the brand's POV.

# Ad summary This image ad showcases Aramis menswear. The ad features a man reclining on a couch wearing Aramis clothing. The image is styled in black and white to enhance the brand's refined and sophisticated image. # Brand positioning Aramis is positioned as a sophisticated menswear brand that values simplicity and understated elegance. The brand is presented through a black-and-white aesthetic, which evokes a sense of timelessness and refinement. The brand aligns with a lifestyle of relaxation and casual refinement, appealing to men who appreciate quality and style in their everyday wear. The Aramis brand seems to ignore the fast-paced trends of the fashion industry, opting instead for a classic and enduring appeal. # Product The product featured in the ad is a dark, patterned sweater from Aramis, possibly made of a soft, comfortable material like knit or wool. It is shown being worn by a man in a relaxed setting, suggesting it is suited for casual wear. The sweater has a textured, grid-like design, which provides a subtle visual interest without being overly bold. The styling of the sweater, worn with a collared shirt underneath, implies a versatile use, suitable for both relaxed and slightly more formal occasions. The ad addresses the need for comfortable yet stylish clothing that fits seamlessly into a relaxed lifestyle. The focus on the sweater's design and the model's relaxed pose is meant to highlight the brand's aesthetic appeal and wearable comfort. # Visual style The ad employs a minimalist visual style with a focus on monochrome tones to convey a sense of classic sophistication. The image is studio-shot with high production quality, emphasizing textures and subtle details. The overall design leans towards a high-design aesthetic, aiming for a refined and clean appearance that may stand out in a busy social feed. The monochromatic palette contributes to a timeless feel, enhancing scannability by reducing visual clutter and focusing attention on the subject. # Hooks Headline: entre____nós # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a black and white shot of a man relaxing on a couch, setting a tone of casual sophistication. This shot aims to draw viewers in by showcasing a moment of ease and leisure, which is intended to make the brand more relatable and aspirational. The audience views this scene through the lens of the brand, which is projecting an image of relaxed elegance and subtle style. - Focus then shifts to the Aramis logo and tagline overlaid on the image, emphasizing the brand's identity and inviting the audience to connect with the brand's ethos. This integration of branding serves to reinforce the brand's presence and makes it more memorable. The branding is being presented from the brand's perspective in an attempt to reinforce brand recognition.

# Ad summary The ad showcases Aramis shoes and encourages viewers to take advantage of a 10% off discount on their first purchase using the code "CHEGUEI10." # Brand positioning Aramis is presented as a modern and stylish brand, offering footwear for men. The ad uses a casual and playful tone to connect with its audience. The brand is positioned to appeal to people who appreciate fashion and enjoy being up-to-date with the latest trends. Aramis aims to occupy a space in the consumer's mind as a brand that combines quality with contemporary style, appealing to those who want to express their individuality through their clothing and accessories. # Product The ad features a variety of Aramis shoes, primarily focusing on men's footwear. The shoes are presented as stylish and contemporary, suitable for casual and semi-formal occasions. The focus is on the design and aesthetic appeal of the shoes, highlighted through various close-up shots and lifestyle scenes. The ad does not explicitly describe the features or materials of the shoes, but rather their fashionable look. The discount offer and coupon code are promoted. The shoes are marketed as a way to enhance one's personal style and confidence. # Visual style The ad has a casual and modern aesthetic, combining lifestyle shots with product-focused close-ups. The editing style includes smooth transitions between shots, and the production quality appears polished with natural lighting and clear imagery. The pacing is quick, with cuts timed to the beat of the music, creating a dynamic feel. The visual motif includes the repeated appearance of the brand's logo and consistent light-colored backdrops. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a pair of dark, shiny shoes on a light carpet, with the text overlay "entre nós". - 00:03–00:08 Following this, a barefoot man wearing jeans steps around the shoes, suggesting a playful or casual setting. The text overlay shifts to promoting a 10% discount on shoes for the first purchase, along with a coupon code "CHEGUEI10". This starts the ad's offer and the promotion of a discount. - 00:08–00:09 The camera angle changes to show a barefoot man next to a woman in boots, further emphasizing the footwear theme and setting up a relatable social context. - 00:09–00:12 The visuals transition to a close-up of a man and woman smiling at each other, followed by the Aramis logo, creating a quick brand association. - 00:12–00:15 The final shot features the couple smiling again with the Aramis logo overlay, reinforcing the brand's identity in connection with personal style and connection.

# Ad summary This ad showcases Aramis Mocasim Tech Shoes, emphasizing their versatility, flexibility, and clean design. The shoes are positioned on a wooden surface, and text highlights the brand and shoe name, along with the fact that they are made of genuine leather. The ad is structured to convey a sense of quality and style, appealing to those who value both urban and natural aesthetics. # Brand positioning Aramis is presented as a brand that balances urban sophistication with a connection to the natural world, offering a choice between the two. The brand focuses on crafting high-quality, stylish shoes that are both versatile and flexible, suggesting a lifestyle of adaptability and refined taste. It occupies a space in the market that values both design and practicality, positioning itself as a provider of footwear that seamlessly blends into different environments and occasions. By highlighting genuine leather and a clean design, Aramis promotes a sense of timeless elegance and understated luxury. # Product The featured product is Mocassim Tech Shoes by Aramis, crafted from genuine leather. The shoes are designed for individuals who appreciate versatility, flexibility, and clean design in their footwear. The ad showcases the shoes as a seamless blend of urban and natural styles, suggesting they are suitable for various settings and occasions. By highlighting the use of genuine leather, the ad emphasizes the quality and durability of the product, potentially addressing concerns about longevity and comfort. The Mocassim Tech Shoes are portrayed as a stylish yet practical choice for those who value both aesthetics and functionality in their footwear. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on showcasing the product in a sophisticated and classic setting. The visual motifs include clean lines and a focus on natural materials like wood and leather. The image treatment involves subtle color grading to enhance the warmth of the browns and create a cohesive palette. The typography is integrated in a clean and legible manner, with a mix of sans-serif fonts that complement the overall aesthetic. The style contrasts with platform-native content, creating a high-design look that aims to capture attention and convey a sense of quality and timelessness. # Hooks Headline: [ENTRE TEMPOS] # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the brand ARAMIS at the top of the image, setting the stage for a product presentation. The intention is to establish brand recognition and credibility from the outset, told from the brand's perspective. - The text "[ENTRE TEMPOS]" immediately grabs the viewers attention, which translates to "between times", followed by the message "Entre o urbano e o natural, existe escolha" which states "Between the urban and the natural, there is a choice". This phrase positions the brand as a facilitator of choice between contrasting environments, delivered from the brand’s perspective, highlighting the product's adaptability. - The product, Mocassim Tech Shoes Aramis, is then introduced along with the description "Feito em couro legítimo" meaning "Made in genuine leather". This highlights the specific product being advertised and emphasizes its material quality from the brand's perspective, focusing on a key selling point. - Finally, the ad concludes with three key features: "Versatilidade" (Versatility), "Flexibilidade" (Flexibility), and "Design clean" (Clean Design). These highlight the main benefits of the shoe, emphasizing what the customer can expect in terms of performance and aesthetics from the brand’s perspective.

# Ad summary This ad features a couple in a light and airy setting. They are selecting and trying on clothes, specifically shirts. The ad features a promotion for 10% off shirts with the code 'pix'. # Brand positioning Aramis is presented as a contemporary clothing brand offering a range of stylish and casual apparel. The brand appears to value collaboration and partnership, aligning itself with modern relationships and shared experiences. The brand seeks to occupy a space in the consumer's mind as a provider of versatile and fashionable clothing that complements a relaxed, everyday lifestyle. It positions itself as accessible and current by showcasing a diverse array of clothing and models. # Product The ad showcases a variety of shirts for both men and women. The shirts are featured as versatile pieces suitable for casual wear. The ad demonstrates how the shirts can be incorporated into a couple's shared wardrobe, emphasizing the collaborative aspect of fashion. Featured details include different patterns, colors, and styles, all promoted with a discount of 10% when purchased using 'pix'. The shirts are presented as accessible and designed for a modern, shared lifestyle. # Visual style The ad has a bright, airy aesthetic with a clean and minimalistic setting. The editing style includes static shots and quick cuts, creating a modern and dynamic feel. The production quality appears polished, supporting the brand's intended tone of accessibility and style. The pacing is moderate, with the quick cuts timed to the music. The visuals and audio sync well, enhancing the overall engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a couple in their living room selecting shirts from a clothing rack, setting a casual and intimate tone. - 00:02–00:08 The couple swaps shirts, showcasing the versatility of the clothing and the shared aspect of their wardrobe. This conveys a sense of partnership and fun. - 00:08–00:11 The ad transitions to the man smiling in a new shirt, followed by a visual of the woman's eye, then quickly returning to the man. This presents a quick, intimate moment, emphasizing the brand's appeal to personal style and shared moments. - 00:11–00:15 The screen cuts to black with the brand name Aramis displayed prominently, followed by a close-up of the smiling couple. This reinforces brand recognition and emphasizes the personal, relational element of the brand.

# Ad summary This image ad for Aramis promotes a sale on T-shirts, offering 10% off the first purchase with a coupon code. # Brand positioning Aramis is presented as a modern and stylish brand, offering timeless fashion essentials. The brand focuses on providing high-quality T-shirts for men. Aramis aims to occupy a space in the consumer's mind as a reliable choice for everyday wear. The brand aligns with values of simplicity, style, and accessibility, offering clothing that fits seamlessly into the modern man's lifestyle. The brand appears to ignore overt trend-chasing, opting instead for a functional approach with a focus on quality and affordability. # Product The ad features Aramis T-shirts, presented as wardrobe essentials for men. The shirts are shown folded and stacked, available in black, white, and navy. The product details highlight a discount of 10% OFF the first purchase, encouraging trial. The advertised shirts are simple, versatile, and designed for everyday wear. A key feature is that the discount applies 'sem valor mínimo na Primeira compra' (without a minimum value on the first purchase), removing a potential barrier to buying. The ad suggests the T-shirts are part of a promotion for 'Dia dos Namorados 2026' (Valentine's Day 2026). # Visual style The ad has a clean, minimalist visual style with a focus on product presentation. The production quality appears to be studio-shot with soft, diffused lighting. The image treatment includes background blur to isolate the products. The typography is clean and modern, enhancing scannability. The overall style is platform-native, fitting seamlessly into a standard in-feed ad format. # Hooks Headline: entre_nós # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a visually appealing stack of folded T-shirts, creating an immediate sense of product focus and quality. The brand presents its product as a straightforward, essential item in basic colors that fit neatly into a contemporary lifestyle. - The narrative continues with a clear offer of a 10% discount on the first purchase, incentivizing new customers to try the product. The brand is speaking directly to potential buyers, highlighting an easy entry point with no minimum purchase requirement. - The ad concludes with a coupon code prominently displayed to facilitate immediate action. The brand provides a clear call to action for new customers, reducing friction in the purchasing process.

# Ad summary An image ad features a man in Aramis clothing, advertising a 10% discount on shirts for first-time buyers using a coupon code. # Brand positioning Aramis is presented as a stylish and modern brand for men. The brand focuses on creating sophisticated and contemporary clothing. The ad features a man in a casual yet fashionable outfit, suggesting the brand is for individuals who appreciate quality and style. The brand's positioning is more emotional, targeting those who want to express themselves through their clothing and stay on trend. # Product The featured product is a collection of men's shirts that are being offered at a discount. The ad highlights a 10% discount for first-time buyers, suggesting that Aramis wants to attract new customers by offering an incentive to try their shirts. The shirts appear to be versatile and can be worn in various casual settings, making them suitable for everyday use. The ad also emphasizes a coupon code 'CHEGUEI10' to encourage immediate purchase and reduce hesitation by providing a straightforward saving opportunity. The advertisement is connected to Valentine's Day 2026. # Visual style The ad has a modern and clean visual style. It appears to be professionally shot with a focus on the model and clothing. There's a slight desaturation filter applied to give a contemporary feel. The typography is simple and legible. The layout is centered and balanced, which ensures scannability and directs the viewer's attention to the main elements. # Hooks Headline: entre___nós # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing a casually dressed man in an Aramis shirt to draw viewers in. The intent is to convey the brand's style and appeal. The audience experiences the ad from the brand's perspective, displaying the brand's fashion sense. - The advertisement highlights a promotion of 10% off shirts for new customers to incentivize a purchase. The brand wants to attract new customers and create an urgency to convert. This is told from the brand's perspective, offering a straightforward saving opportunity. - The ad indicates that it is for Valentine's Day 2026 to connect the brand with a specific event and create a timely reason to purchase. The brand showcases the shirt, associating it with the event, to promote the idea of gifting and the product as a potential option for that holiday.

# Ad summary This ad features a man modeling clothes from Aramis. The ad has a luxury aesthetic, using a muted color palette. # Brand positioning Aramis presents itself as a modern luxury menswear brand that values classic style and quality. The brand is positioned in the high-end market, offering sophisticated and timeless pieces. The ad exudes exclusivity and aims to connect with customers who appreciate understated elegance and quality craftsmanship in their wardrobe choices. Aramis does not follow trends, but rather prioritizes a refined and enduring aesthetic. # Product The ad features a coordinated menswear outfit from Aramis. The man is wearing a gray long-sleeve shirt with a square pattern, a dark navy blue overshirt or jacket with breast pockets, and matching dark navy blue slacks. The focus is on showcasing the brand's ability to deliver stylish, ready-to-wear ensembles for the discerning modern man. The ad conveys the message that Aramis provides complete outfits that are both fashionable and sophisticated, aiming to eliminate the need for customers to mix and match individual pieces to achieve a polished look. # Visual style The ad has a polished, studio-shot production quality. The visual motif centers around the clean, minimalist presentation of a modern man. The image treatment includes soft lighting, and a color grade that mutes the colors. The typography is clean and modern. The ad's style aims for a sophisticated, high-design look, intended to enhance scannability in-feed through its refined simplicity. # Hooks Headline: entre_ _nós # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a man modeling clothing, aiming to convey that the viewer can purchase similar clothing from Aramis. The perspective is from the brand, showcasing its product in an attractive and lifestyle-oriented manner.

# Ad summary This ad promotes Aramis clothing, encouraging viewers to consider Aramis for Valentine's Day 2026 with the tagline, "entre nos Voce veste, voce sente." # Brand positioning Aramis is presented as a clothing brand focused on classic, everyday styles. The brand positions itself with the tagline "entre nos Voce veste, voce sente," suggesting that the clothing aims for comfort and confidence. The use of a live model and simple visual style suggests Aramis differentiates itself from overly polished or staged fashion brands. The focus on clothing, not specific features or styles, positions the brand as reliable and essential to everyday wear. This is further supported by the focus on Valentine's Day, highlighting the brand as suitable for gifting on a special occasion. # Product The ad focuses on classic men's clothing. The hero product is a long-sleeve black turtleneck, styled with dark wash denim jeans and black loafers. The loafers are highlighted by the model taking off his shoes to dance barefoot. The ad does not include specific product features. It uses language such as "Voce veste, voce sente" suggesting comfort and an emotional connection to what the clothing is. # Visual style The ad has a simple, casual aesthetic, resembling user-generated content with its natural lighting and stationary shots. The editing style is straightforward, with mostly static shots and minimal transitions. The production quality suggests a UGC or low-budget commercial approach, fitting the tone of the product. The cuts are timed loosely to the music, emphasizing the casual and relaxed mood. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a model dressing. He starts by rolling up his sleeves then walks to put on his black loafers. - 00:02–00:04 00:02–00:04 The model then takes off his loafers and dances barefoot. - 00:04–00:15 00:04–00:15 The model continues to dance barefoot. The text overlay reads, "entre nos Voce veste, voce sente."

# Ad summary This ad showcases crew neck sweaters, emphasizing the Aramis brand. The creative is simple with a focus on the sweaters' design, set against a warm-toned background to highlight the brand's latest collection. # Brand positioning Aramis is presented as a high-fashion brand with a focus on modern style. The brand appears to value elevated basics, with a positioning that emphasizes current trends and an attention to design details. The brand seems to be targeting consumers who are looking for classic styles with a contemporary update, suggesting a blend of timelessness and modernity in its brand identity. # Product The ad features crew neck sweaters with a geometric, gridded pattern. These sweaters are designed for everyday wear, with a focus on the texture and construction of the knit. The sweaters are presented in neutral tones. The design aims to offer a modern and stylish look, making them suitable for individuals who want to elevate their casual wardrobe. The sweaters are shown folded and stacked to showcase their texture and design. The ad highlights the brand's attention to detail and modern aesthetic. # Visual style The visual style is minimalist and modern, with a focus on texture and design details. The production quality is high, with a studio-shot feel. The image uses a warm color palette and low lighting to create a sophisticated mood. The layout is simple, drawing attention to the product and brand. The style is designed to be scannable and stop power in feed. # Hooks Headline: [ENTRE TEMPOS] # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a close-up view of folded crew neck sweaters, showcasing their texture and design. This establishes the aesthetic focus on a new collection. The brand shares this product-focused perspective to immediately draw the viewer's attention to the clothing. - The frame is designed to highlight the Aramis brand name. The brand intends to solidify its brand recognition. The perspective is from Aramis, reinforcing brand awareness. - The overall warm, dim aesthetic creates a mood that aims to align with a fashion-forward brand. This perspective comes from the brand. The creative intends to create an aspirational feel.

# Ad summary This short ad showcases a behind-the-scenes view of a photoshoot for Aramis eyewear. The ad highlights the concept of wearing and feeling, suggesting a connection between fashion and emotion. # Brand positioning Aramis is positioned as an eyewear brand focused on how wearing glasses makes you feel. The brand emphasizes the emotional connection between fashion and self-expression, suggesting that their products enhance your sensory experience. The ad pushes against a purely functional view of eyewear, presenting glasses as a way to elevate your mood and confidence. # Product Aramis is presented as a fashionable eyewear brand that enhances how you feel when you wear their glasses. The ad features a photoshoot showcasing the models wearing different glasses. The glasses are stylish and trendy. The ad suggests that the glasses are more than just eyewear; they are tools for self-expression and sensory enhancement. The ad emphasizes the emotional connection between fashion and personal experience, highlighting the potential for eyewear to elevate mood and confidence. # Visual style The ad has a polished, commercial aesthetic. The editing style includes quick cuts. The production quality is high, giving it a professional look. The pacing is fast, with cuts happening at a high frequency. There does not appear to be any audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of a male model, followed by a selfie of a couple, establishing the theme of connection and style. - 00:02–00:06 The scene transitions to behind-the-scenes footage of a photoshoot, showing the male model in different poses and outfits, emphasizing the visual aspect of fashion. - 00:06–00:08 The focus shifts to the female model and the photographer, highlighting the collaborative aspect of the fashion shoot. - 00:08–00:12 The text overlay "Entre nós. Você veste, você sente" appears, reinforcing the connection between wearing Aramis and feeling good. - 00:12–00:15 The ad concludes with the brand name "ARAMIS" displayed prominently, solidifying the brand's identity and message.

# Ad summary This image ad for Aramis displays a man wearing a light gray suit and a gray t-shirt, along with dark sunglasses. The text of the ad describes the suit as being versatile for both urban and nature, and mentions that the suit is made of knitted tailoring. Finally, the ad includes 3 icons with the words: 'Precision / no corte', 'Conforto / no movimento', and 'Caimento / impecável.' # Brand positioning Aramis is presented as a high-fashion brand for men. The positioning suggests that the brand occupies a space between urban and natural styles. The brand seems to follow category norms for high fashion brands, in that it promotes a lifestyle and promotes itself through product images. # Product The advertised product is a light gray suit made of knitted tailoring. The ad does not explicitly mention the features, ingredients or design details of the suit but states that the suit is made with precision, comfort, and impeccable fit. The ad suggests that the suit is versatile and can be worn for both urban and natural occasions. # Visual style The ad is highly polished. The color treatment is muted and uses a light gray scale. The typography is integrated with the product in a clean, legible way. The ad contrasts platform norms due to its high fashion look, and would likely provide stop power in feed. # Hooks Headline: [ENTRE TEMPOS] # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the brand Aramis at the top of the image, which is intended to clearly identify the brand being advertised. The brand is telling this part of the story to ensure recognition. - The next beat introduces a central tagline, '[ENTRE TEMPOS]', which hints that this brand's products are designed for 'between times.' The brand is setting the stage for the product shown below. - The ad then shows the full suit that is for sale, highlighting that it is made of knitted tailoring. This is from the brand's perspective, showcasing their specific product. - Finally, the ad lists 3 attributes for the suit: precision, comfort, and impeccable fit. This is intended to highlight the benefits of the product, and is again from the brand's perspective.

# Ad summary This ad features a man wearing Aramis clothing. The clothing includes a button-down shirt over a T-shirt and chino pants. The features of the pants are highlighted. # Brand positioning Aramis is presented as a modern clothing brand focused on providing options for both city and nature. The brand seems to value comfort with the blend of cotton in its clothing while allowing the wearer to feel fresh and stylish. # Product The product being advertised is Aramis Calça New Chino, or Aramis New Chino Pants. These pants are made with a cotton blend, designed to provide a comfortable fit, and give a fresh feel to the wearer. The ad aims to highlight the comfort and versatility of these pants, making them suitable for a variety of settings and occasions. # Visual style The ad has a natural and relaxed visual style. The image is shot outdoors with natural lighting, giving it an authentic feel. The color palette is muted, with earthy tones dominating the scene, which aligns with the brand's message of connecting with nature. The typography is clean and modern, with a focus on readability. # Hooks Headline: [ENTRE TEMPOS] # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with an image of a male model in nature, which implies that Aramis is a brand that embraces the outdoors. This sets the stage by showing the brand's alignment with nature. - The ad then presents the core message that there is a choice between the urban and the natural, which shows the brand is versatile and can be worn in any setting. The brand is speaking to the consumer here. - The ad highlights key features of the pants. This is a customer POV showing the product's design. Features like the comfortable fit and fresh feel enhance the product's appeal and benefits.

# Ad summary This ad features a product image displaying multiple shirts that are part of a discount promotion. # Brand positioning Aramis is presented as an apparel brand that values comfort and ease of care. The inclusion of 'easy care' in the product description indicates a focus on practical, low-maintenance clothing. The brand appears to align with a lifestyle that prioritizes convenience without sacrificing style. # Product The ad features men's shirts that are presented in a casual yet refined manner. The shirts are highlighted as 'easy care', suggesting they are designed for convenience and minimal maintenance. The shirts appear to be made of a soft, comfortable material, which could appeal to consumers looking for both style and comfort. The close-up view emphasizes the texture and quality of the fabric. The brand is offering up to 50% off on these shirts, as part of an outlet promotion. # Visual style The ad has a soft, natural, and polished look. The focus is on the texture and color of the fabrics, with a shallow depth of field blurring the background. The product is styled casually but with attention to detail, suggesting a premium but accessible quality. # Hooks Headline: OUTLET COM ATÉ 50% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a focus on the brand Aramis, creating initial awareness. This is from the brand's perspective to immediately establish its presence and association with the product. - The ad highlights an outlet event with up to 50% off, which is displayed prominently. This is a brand-driven message to create excitement and a sense of urgency to encourage the viewer to take advantage of the promotion. - The inclusion of the disclaimer 'Imagem ilustrativa, válida somente para o site' clarifies that the image is for illustrative purposes only and that the offer is valid exclusively online. This detail, communicated from the brand's perspective, sets expectations and directs customers to the correct platform for the promotion.

# Ad summary An image ad for Aramis featuring a couple relaxing on a couch in what appears to be Aramis apparel. # Brand positioning Aramis is a brand that seems to focus on providing clothing for both men and women. From the ad, Aramis aims to occupy a space in the consumer's mind that combines sophistication and casual comfort, with products that enable customers to express their personal connection and style in a relaxed and authentic manner. The brand emphasizes intimacy and shared moments, suggesting a lifestyle of closeness and genuine connection. # Product The ad showcases clothing for both men and women, emphasizing casual yet stylish apparel suitable for relaxed, intimate settings. The man is wearing a long-sleeved, light gray sweater with a striped design. The woman is wearing a navy blazer and a white t-shirt. The clothing appears to be comfortable and well-suited for casual occasions, suggesting a focus on both style and ease of wear. There are no explicit product details about materials or features, but the ad highlights the brand's focus on comfort, style, and the creation of shared moments. # Visual style The ad uses a lifestyle aesthetic with soft, natural lighting to create a warm and inviting atmosphere. The focus is on capturing a candid moment of connection, suggesting authenticity and ease. The color palette is muted and earthy, emphasizing the comfort and casual style of the clothing. # Hooks Headline: entre___nós # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image presents a couple relaxing together in a domestic setting, which highlights a comfortable and intimate moment, emphasizing the clothing brand's association with these shared experiences. The perspective is from an external observer, capturing a candid moment of connection.

# Ad summary This image ad for Aramis features a pair of brown leather dress shoes on a green chair. The ad copy focuses on the comfort of the shoe, describing it as triple comfort with a light, flexible, and extra soft insole. # Brand positioning Aramis is presented as a brand that values the balance between urban and natural elements. The ad suggests that Aramis shoes offer a choice between these two worlds, implying versatility and adaptability. This positioning appeals to customers who seek both style and comfort, fitting into various lifestyles and environments. The brand's focus on comfort and quality suggests a premium offering that doesn't compromise on practicality, aligning with values of sophistication and well-being. # Product The featured product is a pair of brown leather dress shoes designed for men. The shoes have a classic derby style with black laces and a dark outsole. The ad emphasizes the shoe's comfort, highlighting the 'Triplo conforto' with insoles described as 'Leve, flexível e extra macio' (light, flexible and extra soft). The footwear includes 'Duas palmilhas inteligentes' (two smart insoles), 'uma para conforto anatômico' (one for anatomical comfort), and 'outra para absorção de impacto' (another for impact absorption). This positions the shoes as prioritizing comfort, suggesting they are suitable for all-day wear while maintaining a stylish appearance. This messaging addresses potential purchase barriers related to comfort typically associated with dress shoes. # Visual style The ad has a high-production quality with studio lighting and a focused composition. The color grading gives a warm, slightly muted tone, enhancing the leather texture and vintage aesthetic. The visual motifs include a product focus with feature call-outs, using icons and short text labels. Typography is clean and legible, integrated well with the imagery. The overall style is sophisticated and aims for a premium feel, potentially designed for in-feed placements where the clean design would aid scannability. # Hooks Headline: [ENTRE TEMPOS] # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a headline '[ENTRE TEMPOS]' framing the brand within a context of duality. This captures the viewer's attention and sets the tone for the brand's positioning, from the brand's perspective. - The ad continues with a line of copy 'Entre o urbano e o natural, existe escolha' to emphasize a balance. This reinforces the brand's message and promises versatility, from the brand's perspective. - The ad highlights the 'Triplo conforto. Leve, flexível e extra macio.' of the shoe's insole. This communicates the comfort features of the product, from the brand's perspective. - The ad finishes with three icons that point out the insole technology: 'Duas palmilhas inteligentes', 'uma para conforto anatômico', and 'outra para absorção de impacto'. This conveys the product's benefits by focusing on unique features, from the brand's perspective.

# Ad summary This ad showcases the water-resistant properties and versatile design of a lightweight puffer jacket by portraying a stylish man navigating an outdoor environment. # Brand positioning This brand positions itself as a provider of stylish and functional outerwear. The brand seeks to occupy a space in the consumer's mind where practicality meets fashion, appealing to those who value both aesthetics and performance in their clothing. The brand aligns with a modern, active lifestyle, suggesting that their products are suitable for individuals who appreciate quality and design in their everyday wear. The brand seems to ignore fleeting fashion trends, instead focusing on timeless design and durable construction. The brand's positioning appears to be both functional (water resistance, lightweight) and emotional (stylish, versatile). # Product The featured product is a lightweight, water-resistant puffer jacket designed for both style and functionality. The jacket is shown in a versatile color (khaki) and features a quilted design. It has a full-zip front, a stand-up collar, and side pockets, offering practicality for everyday use. The jacket's water-resistant nature is explicitly demonstrated by water droplets beading on the surface, highlighting its ability to withstand light rain or moisture. The ad also showcases the jacket's lightweight design, suggesting it is comfortable and easy to wear in various settings. It is implied the jacket is designed for individuals who want a stylish yet practical outerwear option, suitable for various weather conditions and occasions. The jacket is also shown to have a reversible feature that is a lighter color on the reverse side. # Visual style The ad features a clean and polished aesthetic with natural outdoor lighting. The editing style is smooth, with static shots and slow zooms that highlight specific product features. The production quality is high, resembling a professional commercial, which supports the brand's image of quality and style. The pacing is moderate, with cuts timed to the background music, creating a cohesive viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man walks towards the camera in a stylish outdoor setting. This opening is intended to capture the viewer's attention with a visually appealing subject and setting. The viewer experiences the scene from a third-person perspective, observing the man and his attire. - 00:02–00:04 00:02–00:04 The camera zooms in on the man's jacket and outfit, highlighting its style and fit. This is meant to showcase the aesthetic appeal of the garment and invite viewers to consider its design. The perspective remains third-person, focusing on the visual details. - 00:04–00:07 00:04–00:07 The ad focuses on the jacket's water-resistant properties, showing water droplets on the fabric. The intention is to demonstrate a key functional feature of the product, building trust and credibility. This demonstration is presented from a brand perspective, emphasizing the product's capabilities. - 00:07–00:09 00:07–00:09 The man puts his hands in his pockets and turns around for a 360 view. This visual is intended to showcase the jacket from all angles. The perspective remains third-person, focusing on the visual details. - 00:09–00:14 00:09–00:14 The man takes off the jacket and reverses it, revealing a different color. The ad intends to highlight the jackets reversibility, showcasing its versatile design. The perspective remains third-person, focusing on the visual details.

# Ad summary This ad showcases the Aramis brand's bamboo polyviscose shirt, highlighting its unique blend of materials for a balance of urban and natural style, with a focus on comfort and fabric. # Brand positioning Aramis presents itself as a brand that bridges the gap between urban sophistication and natural comfort. It emphasizes choice and balance, suggesting a lifestyle where one doesn't have to sacrifice style for comfort or vice versa. The brand aligns with values of versatility and conscious material choices, promoting a modern yet grounded aesthetic. Aramis ignores fast fashion trends, focusing on classic pieces made with innovative materials. # Product The advertised product is a dress shirt made from a bamboo polyviscose blend. This fabric composition is highlighted for providing both a soft touch (Toque macio) and a lasting freshness (Frescor que permanece). The shirt is presented as a versatile option suitable for both urban and natural environments, suggesting it can be worn in a variety of settings. Key features called out are "Fibra de bambu" (Bamboo fiber), emphasizing the use of natural material, and it is positioned as offering a unique combination of comfort and style. # Visual style The ad has a clean and modern visual style, using natural lighting and a soft color palette to convey a sense of understated luxury and comfort. The production quality is high, indicating a professional studio shot. The image utilizes a flatlay-style composition to showcase the product, with a focus on texture and detail. The typography is clean and legible, and the overall aesthetic is designed to be easily scannable and appealing. # Hooks Headline: [ENTRETEMPOS] # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing the question of balance between the urban and the natural. The intention is to position the Aramis brand as a provider of this balance, suggesting that consumers can have both. The brand is telling this part of the story, emphasizing its ability to meet diverse needs. - The ad then showcases the product (a shirt) and calls out its composition, "Poliviscose de Bambu", as a key element. The intention is to highlight the unique material blend and build interest in the product's composition, told by the brand. - Finally, the ad describes the benefits of the fabric: 'Fibra de bambu,' 'Frescor que permanece,' and 'Toque macio' (Bamboo fiber, Lasting freshness, and Soft touch). The intention is to sell the product's features and benefits, reinforcing the value proposition, told by the brand.

# Ad summary This image ad by Aramis features two men in outdoor attire, presenting the brand's clothing line designed for transitioning between urban and natural environments. The ad emphasizes the brand's versatility and style, appealing to individuals who value adaptability in their wardrobe. # Brand positioning Aramis presents itself as a high-end brand for men's fashion, positioning itself in the space between urban sophistication and natural elegance. The brand caters to individuals who want versatile clothing that can transition seamlessly between city life and outdoor activities. It embraces a blend of modern style and practicality, suggesting a lifestyle that values both appearance and functionality. Aramis aims to offer clothing that reflects a refined taste and a connection to nature, making it appealing to the modern man who values style without sacrificing comfort or versatility. # Product The featured products are pieces from Aramis' clothing line, including a dark green zip-up jacket and matching pants worn by the man in the foreground, and a gray zip-up jacket and matching pants worn by the man in the background. The clothing is designed for transitional environments, balancing urban and natural elements. The dark green set appears to be a lightweight suit, ideal for a smart yet casual look. The gray set similarly offers a cohesive outfit. The products are targeted towards men who value versatility and style that is suitable for a range of settings. # Visual style The ad has a polished, studio-shot aesthetic with a focus on natural settings. The image features soft, diffused lighting that enhances the texture and color of the clothing. The composition is carefully arranged to highlight the clothing line and the models. The use of a natural backdrop creates a sense of sophistication and versatility. The typography is clean and legible, complementing the overall visual style. The aesthetic aims to convey a sense of high-end fashion that is also approachable and functional. # Hooks Headline: [ENTRE TEMPOS] # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with two men styled in Aramis clothing, situated in a natural setting, indicating the brand's connection to the outdoors. This sets the stage for the brand's versatility, as experienced from the brand's perspective. - The ad focuses on the man in the foreground reading a book, casually positioned in a natural yet refined setting. This suggests a moment of relaxation and style that complements the clothing line, again from the brand's perspective. - The text overlay emphasizes the transition between urban and natural environments, highlighting the brand's value proposition for clothing that fits both contexts. This is a direct message from the brand, clearly stating the product's adaptability.

# Ad summary This ad shows a close up on light blue denim fabric with the brand name ARAMIS stitched in white. Then the denim is shredded with scissors. The ad is promoting customizable clothing. # Brand positioning Aramis offers customizable clothing that allows customers to add their own personal touch. This is conveyed by the close up of the embroidered brand name on the denim, as well as the act of the creator ripping the fabric to create a personalized look. This positions the brand in the market of customizable clothing that caters to individual style and expression. This pushes against the notion of mass-produced, generic fashion, offering a unique and personalized experience. # Product The product being advertised is customizable clothing, specifically denim jeans. The ad shows the fabric of the denim. The ad highlights the ability to personalize the clothing by showing the fabric being ripped to create a unique look. The clothing is presented as a medium for self-expression and individuality. # Visual style The ad has a raw and edgy aesthetic, with a close-up shot of denim being ripped. The editing is minimal, with a focus on the texture and action. The production quality is basic, giving it a DIY or rebellious feel. The pacing is slow and deliberate, emphasizing the act of customization. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a close-up shot of the brand name Aramis stitched onto denim fabric. This introduces the brand and the concept of personalized clothing. - 00:02–00:09 The fabric is then shown being shredded with scissors. This visually represents the ability to customize and personalize the clothing to one's own style.