How Animall Advertises on Meta

# Ad summary A veterinarian promotes an animal feed supplement that he claims will increase milk production in livestock. The advertisement presents the product as a means for farmers to increase their earnings from their animals. # Brand positioning This advertisement presents a company that offers animal feed supplements. The ad aligns with the values of increased income for farmers and takes on a functional approach. The brand aims to position itself as a solution for boosting milk production in livestock, thereby increasing farmers' earnings. # Product The product advertised is an animal feed supplement priced at ₹950. It claims to increase milk production by approximately 1.5 liters per day, potentially leading to an additional ₹32,000 in annual income. The advertisement aims to address the purchase barrier by highlighting the potential return on investment, showing farmers how they can significantly increase their earnings by using the supplement. # Visual style The ad's aesthetic is simple. The production quality appears to be a hybrid of UGC and commercial. The cuts are mostly static, and there is a lack of transitions, which creates a simple and informative tone. The pacing is consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action आज ही कोर्स ऑर्डर करें # Point of view - [object Object] # Storyline - 00:00–00:02 The man begins by introducing the animal feed supplement course. - 00:02–00:06 He states that after the animal is given the supplement, it gives 1.5 liters of milk more than before. - 00:06–00:11 He claims that the course costs ₹950, but the customer could make an additional ₹32,000 a year. - 00:11–00:14 He says this is the animal's calculation, not his. - 00:15–00:16 The man calls the viewer to order the course.

# Ad summary This ad for Animall.in features a cow in a stable. Text overlays and graphics emphasize the breed, calving number, and daily milk production volume. The Animall.in app is shown on a phone in the corner of the screen. # Brand positioning Animall.in is presented as a resource for farmers to buy and sell livestock via their mobile app. The brand is positioned as a trustworthy platform to find healthy, high-quality animals for dairy production. The ad emphasizes the functional benefits of using the app by showing specific details about animals available for sale. # Product The featured product is the Animall.in app, which serves as a platform for buying and selling cows and buffaloes. The app connects farmers looking to purchase livestock with sellers. The ad promotes the availability of high-yield, healthy dairy animals on the app. The USPs highlighted are the variety of breeds available (specifically Sahiwal) and the app's focus on productive dairy animals. # Visual style The ad has a simple, straightforward visual style with a focus on the product, which is the cow. The production quality is basic, with natural lighting and a static camera. The overall aesthetic is functional, prioritizing information over high-end visuals. The editing is minimal, with no transitions or cuts. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action स्वस्थ दुधारू पशु फक्त Animall App वर खरेदी करा (Buy healthy dairy animals only on Animall App) # Point of view - [object Object] # Storyline - 00:00–00:14 The ad opens by showing a cow.

# Ad summary This ad promotes the Animall app as a solution for farmers to avoid fraud when buying and selling livestock. The ad features a farmer sharing his personal experience of being deceived when purchasing a cow and suggests using the Animall app to ensure fair transactions. # Brand positioning Animall is presented as a trustworthy and transparent platform for buying and selling livestock, aiming to eliminate fraud and deception that can occur when dealing with agents. The brand aims to occupy the space of a reliable and user-friendly solution for farmers to conduct transactions safely and efficiently. By offering a platform where farmers can directly connect and trade, Animall promotes empowerment and financial security for its users. The brand is positioning as functional, providing a practical solution to a common problem faced by farmers in the livestock market. # Product Animall is a mobile application designed to facilitate the buying and selling of livestock, specifically cows and buffaloes, directly between farmers. It aims to cut out the middleman or agents, ensuring fair pricing and preventing fraud. The app allows farmers to list their animals for sale, providing details such as milk production capacity and breed. It also allows buyers to browse listings and connect with sellers directly. A key feature highlighted is the prevention of deception or inflated pricing that can occur when dealing with agents. The ad emphasizes the app as a solution for farmers to conduct transactions safely and efficiently, ensuring they get a fair deal when buying or selling their livestock. # Visual style The ad has a UGC feel with simple, natural lighting and straightforward editing. The production quality appears basic, aligning with the authentic, unpolished style of user-generated content. There are static shots and simple transitions. The pacing is moderate. The visuals and text overlays are timed to coincide with the spoken content. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Aajach aapla Animall app download kara. (Download the Animall app today.) # Point of view - [object Object] # Storyline - 00:00–00:04 A man stands in front of a brown cow, greeting the audience and stating he purchased the cow from someone two months ago. - 00:04–00:09 He then mentions he saw a similar cow on the Animall app for ₹10,000 less. This statement is intended to highlight that he was overcharged for his cow. - 00:09–00:15 The man says that he was deceived at the time but will not be deceived from now on because he will buy livestock on the Animall App, showing the logo of the Animall App. This is designed to show the Animall app as a reliable means of purchase. - 00:15–00:18 The man encourages the audience to download the app so that they are not cheated by agents and the app icon is shown on screen. This is designed to make the audience trust the app. - 00:18–00:20 A scene of money being exchanged between two people. This is designed to act as a segue to the App download CTA. - 00:20–00:23 Finally, a hand holds a phone displaying the Animall app logo and a "Download Now" button, with cows grazing in the background. This statement is intended to prompt a download.

# Ad summary This ad showcases the Animall app, an online marketplace to buy and sell cattle and buffaloes. The ad features a man lying on a cot surrounded by cash as he talks about the Animall app and how it can make you rich. # Brand positioning Animall is presented as an app that can help users get rich through buying and selling cattle and buffaloes. The brand is presented as a means to a luxurious lifestyle, as seen with the man laying on the cot with cash. The brand promotes functional financial success. # Product Animall is an online marketplace for buying and selling cattle and buffaloes. The app is intended for people who are in the animal husbandry business. Users can download the app and earn lakhs of rupees to become rich. The app is a way to earn money and achieve financial success. # Visual style The ad has a UGC feel. The video is outside in natural lighting, with handheld camera movement. The cuts are quick between shots. The visuals directly support the claims and points that the man in the video is making. # Benefits - [object Object] # Features - [object Object] # Call to action Download Now # Point of view - [object Object] # Storyline - 00:00–00:08 The man is laying on a cot throwing money in the air. - 00:08–00:09 00:08–00:09 The man sits up and starts talking about how you can get rich using the Animall app. - 00:09–00:10 00:09–00:10 The next shot shows a man in a field by some cattle. The man is on the phone. - 00:10–00:14 00:10–00:14 The ad returns to the first man as he continues talking about the Animall app and how it can make you rich. - 00:14–00:18 00:14–00:18 The ad shows the Animall app on a phone, with a call to action to download the app. - 00:18–00:19 00:18–00:19 The ad returns to the first man to reiterate that the Animall app allows you to earn money.

# Ad summary This ad promotes Animall.in, an app for buying and selling livestock. It features a man lying on a cot counting money, who explains to his friends that he made 1 lakh rupees by selling his goats using the app. The ad demonstrates the process of listing and selling animals on the app, encouraging viewers to download the app and become wealthy. # Brand positioning Animall.in is presented as a functional tool that facilitates the buying and selling of livestock, aiming to occupy the space of an accessible online marketplace for farmers and animal traders. The brand aligns with values of economic empowerment and ease of use. It deviates from traditional methods of livestock trading, positioning itself as a modern, tech-enabled solution. The brand positioning is primarily functional, emphasizing performance and efficiency in livestock transactions. # Product Animall.in is an app designed to help users buy and sell livestock, specifically cows, buffalo, and goats. The app allows users to upload photos and videos of their animals, set prices, and connect with potential buyers. The ad states that a user can upload a photo to the app and sell their animals within 30 minutes. The app is presented as a way to generate profit quickly and easily, as demonstrated by the man who earned one lakh rupees. The app is easy to use and provides an accessible platform for livestock trading. The ad aims to overcome barriers of traditional markets, distance, and lack of information, by offering a convenient online solution. # Visual style The ad has a UGC feel, with natural lighting and simple outdoor settings. The editing consists of quick cuts to transition between scenes and emphasize the app's features. The production quality is basic, giving it a casual and accessible vibe, likely targeting rural audiences. The pacing is moderate, with cuts timed to sync with the voiceover and key product actions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Aazich Animal app download kara. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 A man is lying on a cot, counting money and singing about wealth, establishing that he is doing well. - 00:07–00:11 Two friends approach, curious about his sudden wealth, and ask if he won the lottery, which builds curiosity about his source of wealth. - 00:11–00:19 The man initially keeps his method a secret, then relents when his friends remind him of their friendship, setting up the product reveal. - 00:19–00:27 He introduces the Animall app, stating that he sold his goats there and made a profit of one lakh rupees, creating a sense of intrigue and highlighting the app's benefits. - 00:27–00:35 The ad demonstrates how to upload photos to the app and emphasizes quick sales, showcasing the app's functionality and ease of use. - 00:35–00:42 He encourages viewers to download the app and become wealthy like him, reiterating the main value proposition. - 00:42–00:45 The ad ends with a visual CTA to download the Animall app, providing a clear next step for interested viewers.

# Ad summary This ad for Animall features an image of a Holstein Friesian cow, highlighting its high milk production. The ad promotes the Animall app as a platform for buying and selling such animals. # Brand positioning The ad presents Animall as a platform to buy and sell cattle. The brand is presented as a one-stop platform to find cattle for individual and commercial needs. The presence of the app on a smartphone suggests that the service is convenient and accessible. # Product The ad features a Holstein Friesian (HF) cow, known for its distinctive black and white markings. The text highlights that the cow is in its third cycle of milk production (ब्यात : तीसरा) and is currently producing 30 liters of milk per day (अभी का दूध : 30L). The cow is promoted as a high-yield, profitable animal available for sale on the Animall app. # Visual style The ad uses a combination of a real-life photo and digital graphics with a focus on utility. The gradient background and use of color are simple but effective. The overall visual style is clean and informative, aiming to quickly convey the value proposition of the Animall app. # Hooks Headline: ऐसी और 25,231 गाय Animall ऐप पर # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showing an image of a healthy HF cow. The intention is to grab the viewer's attention with a visual representation of the product being offered. This is the brand telling the viewer what the product is. - The ad then highlights the cow's milk production capabilities (30L). The intention is to showcase the value of the animal. This is the brand providing functional information about its product. - The ad mentions that there are 25,231 cows on the Animall app, and prompts users to buy or sell on the app. The intention is to encourage the user to use the app for their cattle trading needs. This is the brand telling the user the purpose of the app.

# Ad summary This ad promotes the Animall app for farmers to buy and sell cattle. It features a man in a cattle shed who encourages the viewer to spend 15 minutes a day on the Animall app in order to earn money, rather than passively watching reels. # Brand positioning Animall is presented as a platform that helps farmers to easily buy and sell cattle. The brand’s positioning appears to be functional, promoting simplicity and ease of use. The brand aims to occupy the space in the consumer's mind as a tool for financial empowerment. The brand aligns with the values and lifestyle of rural farmers. It pushes against norms of entertainment-based phone usage, instead positioning itself as a productive, income-generating tool for its users. # Product The Animall app is presented as an online platform for farmers to buy and sell their cows and buffalo. By downloading the app, users can make profits, implying the platform offers financial benefits for cattle trading. The app seems intended for individuals involved in animal husbandry, particularly dairy farming. It addresses the need for an efficient and accessible marketplace for livestock trading. The main feature is that the app provides the opportunity to earn money, encouraging users to spend time on it rather than on entertainment apps. The ad promotes the Animall app as a tool for daily use, requiring only 15 minutes of the user’s time to generate income. # Visual style The ad has a UGC feel, with simple, natural lighting and handheld camera work. The editing style is straightforward with quick cuts between scenes. The production quality is somewhat lo-fi, suggesting authenticity and relatability. The pacing is consistent, with cuts synchronized to key points in the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action तो आज ही एनिमल ऐप डाउनलोड करो. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a smartphone showing a large bank balance. The message is to grab attention by showcasing the potential for financial gain, enticing the viewer with the prospect of earning a substantial income. The perspective is that of a user viewing their account balance, creating immediate interest and desire. - 00:01–00:03 00:01–00:03 A man in a cattle shed speaks directly to the camera, telling the viewer that money will come into their account. The message is to suggest that financial benefits are attainable. The perspective is from the farmer, presented as someone knowledgeable about the app's benefits, creating credibility and relatability. - 00:03–00:07 00:03–00:07 The man contrasts watching reels with spending 15 minutes on the Animall app. The message is to encourage the viewer to reallocate their time for financial gain. The perspective is from the farmer, positioning the app as a productive alternative to time-wasting activities, creating a sense of opportunity and value. - 00:07–00:09 00:07–00:09 The man invites the viewer to use the Animall app daily to earn a profit. The message is to directly encourage the viewer to take action and use the app. The perspective is from the farmer, presented as a trustworthy guide, creating a sense of ease and accessibility. - 00:09–00:11 00:09–00:11 The ad concludes with a shot of a smartphone displaying the Animall app interface and a call to download it now. The message is to prompt immediate action. The perspective is from the brand, reinforcing the app’s availability and encouraging the viewer to take the next step.

# Ad summary This ad promotes Animall.in, an app where farmers can buy and sell livestock without paying commission. Two men talk at the gate of a farm, where one asks if the other sells authentic Murra and Jafarabadi breeds of buffalo. The second man states he gets them from the Animall app, where farmers can buy livestock without paying commission. # Brand positioning Animall.in is presented as a livestock marketplace app that directly connects farmers to buy and sell livestock. The brand cuts out the middleman, eliminating commissions and simplifying the process of finding specific breeds. The brand is positioned as a modern solution that prioritizes accessibility and transparency in the traditional livestock market. By emphasizing direct connections and zero commissions, Animall aims to empower farmers and modernize the livestock trade, making it more efficient and cost-effective. # Product Animall.in is an app where farmers can buy and sell livestock. It's presented as a direct solution to purchase specific breeds like Murra and Jafarabadi buffalo without commission. The product is highlighted as a modern tool that simplifies the traditional livestock market, allowing farmers to find animals directly. The app provides a platform where farmers can buy “khoontey ke pashu” (livestock that is tethered) and promotes a seamless and transparent transaction process. # Visual style The ad has a raw, unpolished aesthetic with natural outdoor lighting. The editing is straightforward with simple cuts. The production quality gives off a UGC feel, aligning with a down-to-earth, relatable tone. The pacing is steady and conversational. Visuals include outdoor shots, close-ups of characters, and product displays. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Now # Point of view - [object Object] # Storyline - 00:00–00:02 A man struggles to open the gate to an animal pen. - 00:02–00:06 Another man approaches and asks if he has Murra and Jafarabadi buffalo breeds. - 00:06–00:08 The first man confirms and is then asked where he gets the animals from. - 00:08–00:12 He replies that he doesn't get them from the mandi (market) but from the Animall app. - 00:12–00:15 He says that you can find livestock (“khoontey ke pashu”) on the app without commission. - 00:15–00:19 The man prompts viewers to download the Animall app to buy livestock. - 00:19–00:22 The ad ends with a visual of cows in a field followed by a hand holding a phone displaying the Animall app and a “Download Now” button.

# Ad summary This image ad shows three photos of a buffalo and includes a CTA to download the app to sell your cows and buffaloes for a better price. # Brand positioning The brand appears to function as a service that connects rural farmers of India with more lucrative markets for selling their livestock. The brand is positioned as a supportive tool that helps farmers overcome traditional barriers to fair pricing, empowering them to negotiate better deals and increase their income by leveraging a wider marketplace, all from the convenience of their homes. The visuals showcase healthy animals, promoting the idea that the app supports and values quality livestock. # Product The product advertised is a mobile app designed to facilitate the sale of cows and buffaloes directly from the seller's location, presumably for a better price than what they might receive at local markets. The app works by providing a platform where sellers can list their animals and connect with potential buyers, removing the need for traditional intermediaries. It addresses the purchase barrier of access to broader markets and potentially better pricing, suggesting that sellers can achieve improved financial outcomes by using the app from the convenience of their homes. # Visual style The ad has a basic, straightforward visual style with natural lighting and unedited images. The production quality appears to be simple and functional. The ad uses a simple grid layout and flat color blocks, with an emphasis on clear, direct messaging. # Hooks Headline: घर बैठे मंडी से भी अच्छे दाम पर बेचें अपनी गाय भैंस # Benefits - [object Object] # Features - [object Object] # Call to action डाउनलोड करें # Point of view - [object Object] # Storyline - The ad opens with a collection of images showcasing healthy cows and buffaloes, creating a sense of the product (livestock) that the app is designed to help sell. The perspective is from the brand, highlighting the quality of animals that can be traded through the app. - The ad then transitions to the brand's voice, telling sellers they can sell their cows and buffaloes for a better price from the comfort of their home. This reinforces the app's value proposition of convenience and improved financial outcomes for the customer. - Finally, the ad includes a call to action to download the app, clearly instructing the viewer what to do next. The brand offers the viewer the opportunity to engage with the app and improve their livestock-selling experience.

# Ad summary This ad promotes the Animall app, which helps people buy and sell animals. In the ad, a man sits with his goat and complains that he hasn't been able to find a buyer. A friend takes the man's phone and lists the goat on Animall, where he finds a buyer in short order. The ad concludes with a screen that features a button to download the Animall app. # Brand positioning Animall is an online platform designed to facilitate the buying and selling of animals. The brand aims to occupy a space in the market where farmers can connect with genuine buyers, ensuring transactions with fair pricing. It emphasizes accessibility and ease of use. Animall presents itself as a solution to the common problem of finding reliable buyers and sellers in the agricultural sector, making it easier for rural users to engage in commerce. The brand's positioning is primarily functional, providing a simple and efficient way for farmers to manage their livestock transactions and increase revenue. # Product Animall is a mobile application designed to streamline the buying and selling of livestock, mainly cows and buffalo. It provides a platform where sellers can connect with genuine buyers, ensuring fair market value for their animals. The application addresses the problem of finding reliable buyers and offers a convenient way for farmers to manage their livestock transactions. Its key selling points include access to a broad network of potential buyers, the ability to secure a good price for livestock, and ease of use. The ad suggests that the app eliminates the traditional barriers of finding trustworthy buyers and sellers in rural areas, making livestock transactions more efficient and profitable. # Visual style The ad has a natural, unpolished aesthetic. The setting is a rural outdoor location with a brick wall background. The shots are static, with minimal camera movement. The production quality has a UGC feel. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Aaj hi download karo Animal App (Download the Animal app today) # Point of view - [object Object] # Storyline - 00:00–00:02 A man is asked why he looks so troubled. - 00:02–00:07 00:02–00:07 The man responds that his goat is about to kid, but he hasn't been able to find a buyer. - 00:07–00:11 00:07–00:11 The friend asks the man to hand over his phone, then takes a photo of the goat. - 00:11–00:16 00:11–00:16 The friend returns the phone, telling the man that he will soon have buyers contacting him. - 00:16–00:19 00:16–00:19 The man receives an influx of calls and wonders where they're coming from. - 00:19–00:24 00:19–00:24 The friend says that he posted the goat on the Animall app, where they get genuine buyers and good prices. - 00:24–00:28 00:24–00:28 A screen appears that tells the viewer to download the Animall app.

# Ad summary A man stands in front of his car holding a goat while explaining the benefits of using Animall app to sell goats. # Brand positioning The Animall app is being promoted as a user-friendly platform for buying and selling livestock, particularly cattle like cows, buffalo, and goats. The brand positions itself as a solution for sellers to get a better price for their animals, highlighting ease of use and potential for increased profit. The brand aligns with the lifestyle of animal owners and farmers, and caters to their financial goals. # Product The product is the Animall app. It is presented as a tool that allows users to easily sell livestock, particularly goats, at a better price than they might otherwise receive. The app is portrayed as simple to use: users can upload photos or videos of their animals, set their desired price, and connect with potential buyers. Selling animals on the app allows a user to achieve better rates, earn more money, and maximize profits. The ad addresses the need for animal sellers to get a fair price for their livestock and simplifies the selling process. # Visual style The ad has a simple and straightforward visual style. The production quality is very basic and emphasizes practicality. The editing is simple, with static shots and a screen recording. The pacing is consistent and moves at a moderate speed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action आज ही डाउनलोड करो Animall App # Point of view - [object Object] # Storyline - 00:00–00:02 A man stands holding a goat and states that it is one month and three days old. - 00:02–00:11 He announces the goat's price, sparking a reaction, and then explains that the price is higher because the goat is being sold on the Animall app. - 00:11–00:14 He encourages the audience to download the Animall app if they want to sell their goats. - 00:14–00:16 The ad switches to a screen recording of the Animall app being downloaded. - 00:16–00:17 The ad provides a tour of the Animall app home screen. - 00:17–00:20 The ad demonstrates how to use the Animall app, specifically how to upload photos, set the price, and create a listing. - 00:20–00:23 The man states that using the Animall app enables the user to get a better price. - 00:23–00:24 The man then states that you should sell your goats to make more money. - 00:24–00:27 The ad encourages the audience to download the Animall app today.

# Ad summary This ad promotes the Animall app for buying and selling animals. It shows a black goat that weighs 40 kilos and costs ₹10,000. The ad encourages viewers to download the Animall app to buy goats and other animals. # Brand positioning The Animall brand is presented as a mobile app that allows users to buy and sell animals, specifically cows, buffalo, and goats. The brand is presented as convenient and accessible, aiming to occupy the space of a digital marketplace for livestock. The brand's tone is functional and utilitarian, focusing on the practical aspects of buying and selling animals. There is no specific lifestyle or value promoted, and the brand is positioned as a tool for connecting buyers and sellers in the animal trade. # Product The advertised product is the Animall app, a mobile platform for buying and selling animals. The app is explicitly mentioned as a place to find goats (bakra) and is implied to include other livestock like cows (gay) and buffalo (bhains). The ad addresses the purchase barrier of finding and acquiring specific animals by providing a convenient platform for connecting buyers and sellers. The app aims to simplify the process of animal trading, offering a user-friendly way to browse and potentially purchase animals. The main selling point is the accessibility and convenience of finding animals for sale through a mobile app. # Visual style The ad has a casual, UGC-like aesthetic, with handheld camera work and natural outdoor lighting. The editing is simple with static shots and a few basic transitions. The production quality appears low-budget, aligning with the practical and utilitarian nature of the brand. The pacing is slow, with longer takes and no rapid cuts. There is no clear audio-visual sync, as the visuals primarily illustrate what the voiceover describes. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action एनिमल ऐप डाउनलोड करें। (Download the Animall app.) # Point of view - [object Object] # Storyline - 00:00–00:07 The video introduces a 40-kilo goat that is for sale. - 00:04–00:07 It states the price of the goat is ₹10,000. - 00:07–00:11 The speaker recommends viewers to download the Animall app. - 00:11–00:15 The speaker states that by downloading the Animall app viewers will have the ability to purchase similar goats.

# Ad summary This ad promotes the Animall app, a platform for buying and selling cows and buffaloes online. It features a man who explains how he was previously deceived when buying a cow through a broker, but now uses the app to avoid commission fees and potential scams. # Brand positioning Animall is positioned as a trustworthy and efficient platform for buying and selling cows and buffaloes. The brand offers a way to circumvent traditional brokers, promising a more transparent and cost-effective experience. It promotes a sense of security and empowerment by enabling direct transactions, which contrasts with the potential for deception associated with conventional dealers. The brand aims to occupy the space of a reliable digital marketplace for livestock, aligning with values of transparency and financial savings. # Product Animall is a mobile application designed to facilitate the online buying and selling of cows and buffaloes. It aims to eliminate the need for intermediaries, allowing users to directly connect with sellers and avoid commission fees. The app targets farmers and livestock traders who are looking for a more transparent and cost-effective way to manage their livestock transactions. Key features include direct access to animals for sale, eliminating the risk of inflated prices and deceptive practices often associated with traditional brokers. The app also addresses the purchase barrier of trust by offering a direct connection to sellers. The ad encourages users to download the app to save money and ensure fair deals when buying livestock. # Visual style The ad has a raw, UGC feel with handheld camera work and natural lighting. The editing consists of quick cuts to maintain a brisk pace. The visual style is simple and unpolished, contributing to an authentic and relatable tone aimed at connecting with the target audience. There is no distinct visual motif. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action ॲनिमल ॲप डाउनलोड करा (Download the Animall app). # Point of view - [object Object] # Storyline - 00:00–00:04 A man stands in front of a white cow, introducing the topic of buying livestock. - 00:00–00:02 He mentions purchasing the cow through a broker two months prior, setting up the narrative of his past experience. - 00:01–00:02 Footage shows money being exchanged, visually reinforcing the cost involved in using a broker. - 00:02–00:03 A cow is seen licking a calf, presenting a wholesome image of livestock and family. - 00:04–00:07 He states that a similar cow is now available on the Animall app for ₹10,000 less, highlighting the cost savings. - 00:05–00:06 An Animall app interface is shown, displaying available cows for purchase, visually demonstrating the platform's offerings. - 00:07–00:09 He explains that he was previously deceived, creating a relatable pain point for the audience. - 00:09–00:13 He asserts that he will not be deceived this time because he will purchase directly from the Animall app, positioning the app as a solution to his past problem. - 00:13–00:14 An app screen is shown with an install button, providing a visual CTA. - 00:13–00:17 He advises viewers to download the Animall app and avoid paying commissions to brokers, directly addressing the audience and offering a clear benefit. - 00:17–00:18 A group of cows is shown, enhancing the visual appeal and relevance to the app's purpose. - 00:18–00:21 A hand holds a phone displaying the Animall app logo with a download button, reinforcing the call to action.

# Ad summary An ad for the Animall app, which is marketed as an app to make money through animals. The ad features a man standing in front of a goat explaining how farmers can download the Animall app to pay off their debt. # Brand positioning Animall is presented as an app that helps farmers and other animal owners generate income through their animals in order to get out of debt. The brand seems to be targeting those who have animal-related businesses or farms. The brand positions itself as a functional tool for a specific financial need. The values promoted are related to being financially successful. By showing visuals of people who look like farmers, the brand seems to align with a hardworking, simple lifestyle. # Product Animall is presented as an app that allows users to buy and sell cows and buffalo. The ad claims the app will allow people to pay off their debt. It features an install button, which shows the product being downloaded. The visuals include user interface images of the app, including the Animall logo and name, which says, "गाय भैंस खरीदने बेचे Animall." The ad instructs viewers to download the Animall app. # Visual style The ad's visual style combines a UGC feel with screen-recorded app interfaces. The editing features quick cuts, with static shots of people holding up their phones or displaying rupee notes. The production quality is somewhere between raw UGC and polished commercial, and this helps to add a sense of authenticity. The pacing is relatively quick. Cuts, text, and product actions are timed to voiceover lines to help keep the viewer engaged. # Benefits - [object Object] # Features - [object Object] # Call to action आप भी एनिमल एप डाउनलोड करें # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a man standing in front of a table with stacks of money counting the bills and referencing large numbers. The message conveyed is that this app helps people make a lot of money. This is conveyed through the perspective of the man showing the money. The tone is somewhat shocking as the audience sees this much money. - 00:04–00:06 The ad cuts to a shot of a group of people outside holding up their phones. The message conveyed is that the app is useful. This is conveyed from the perspective of app users. The tone feels supportive. - 00:06–00:08 The ad cuts to a close up of a hand grabbing wads of money from a drawer. The message conveyed is to communicate the wealth-building opportunity. The audience is experiencing this message from the app user's perspective. The tone feels exciting. - 00:08–00:11 The ad shows a user interface shot of an app store downloading the Animall app and prompts the viewer to download the app to pay off their debt. The message is that the app is easy to download and use. This is conveyed from a brand perspective and the tone is direct. - 00:11–00:16 The ad returns to the first man standing in front of a goat, who tells the audience to download the Animall app to pay off their debt. This conveys the app as an easy solution to debt problems, and the perspective is from a satisfied user of the app. The tone is direct and persuasive.

# Ad summary This ad for Animall.in features a farmer sitting with a Murra buffalo. He states he bought it for ₹90,000 using the Animall app, and encourages viewers to download the app if they also want to buy a buffalo. # Brand positioning Animall.in is presented as an online marketplace for buying and selling livestock, specifically cows and buffalo. It positions itself as a platform where individuals can find affordable livestock, potentially disrupting traditional markets where prices might be higher. The brand emphasizes accessibility and convenience through its mobile app, aiming to make livestock trading easier for a broad audience. # Product Animall.in is a mobile application designed for buying and selling cattle, particularly cows and buffalo. It provides a platform for users to browse listings of livestock, connect with sellers, and potentially purchase animals at competitive prices. The app addresses the pain point of finding affordable livestock by offering a digital marketplace where users can explore various options and make informed decisions. The advertised buffalo in this particular ad is a Murra breed, second calving, priced at ₹90,000. The ad implies that the usual rate for a Murra buffalo is ₹1,50,000, highlighting the potential cost savings when using the app. # Visual style The ad has a raw, unpolished aesthetic, resembling user-generated content. The editing is simple with mostly static shots and a few quick cuts to show the app interface. The production quality suggests a low-budget approach, which may enhance the perception of authenticity and appeal to a rural or agricultural audience. The pacing is moderate, and some text overlays are timed to coincide with spoken lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action अभी डाउनलोड करो Animall app # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a man sitting next to a buffalo, stating that the second calving Murra buffalo costs ₹90,000. The intention is to grab the viewer's attention by presenting a seemingly low price for a valuable animal. - 00:03–00:05 The man acknowledges that the price might be surprising. This aims to preemptively address skepticism or disbelief from the audience, framing the low price as a positive surprise rather than a red flag. - 00:05–00:07 The man states that the typical price for this type of buffalo is ₹1,50,000, emphasizing the value and savings. - 00:07–00:10 He reveals that he bought the buffalo using the Animall app, positioning the app as the source of the affordable price. - 00:10–00:14 Finally, the man directly addresses the audience, encouraging them to download the Animall app if they want to buy a buffalo.

# Ad summary An ad for Animall, an app for buying and selling cows and buffalos, featuring a man in a buffalo barn encouraging viewers to use the app. # Brand positioning The ad showcases Animall as a platform to buy and sell cows and buffalos, aiming to occupy the space of a user-friendly and modern solution for traditional livestock trading. The brand aligns with values of convenience, accessibility, and potentially better deals for both buyers and sellers in the livestock market. The brand is positioning itself as a digital tool to enhance efficiency and transparency in the livestock trading process. It appears to push against the traditional, potentially opaque, ways of buying and selling livestock. The positioning is functional, focusing on simplicity and ease of use. # Product The ad promotes the Animall app, a platform designed for buying and selling cows and buffalos. It works by connecting sellers with potential buyers. The app aims to modernize livestock trading by making it easier and more accessible for users, with a clear 'Download Now' CTA. The app addresses potential purchase barriers by simplifying the process, offering a digital solution to what is traditionally a physical transaction, and potentially providing access to a broader market and better prices. The ad tells the viewer that this product is worth trying because it offers a convenient, efficient, and potentially more profitable way to buy or sell livestock. # Visual style The ad has a UGC feel due to the unpolished commercial nature, giving it a natural and authentic tone. The editing style is simple and functional with static shots and a focus on the content. Pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action आज ही डाउनलोड करे एनिमल एप # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of a man in a buffalo barn, standing next to a buffalo. - 00:01–00:03 The man states you can sell your buffalo at double the price. - 00:03–00:05 The man asks how to do so and then shows an image of the Animall app. The man is attempting to draw interest in the Animall app by saying you can sell your buffalo for double the price using the Animall app. - 00:05–00:08 The ad then shows an image of what the app looks like.

# Ad summary This ad promotes the Animall app, which helps farmers buy and sell livestock to pay off their debts. The ad features a man standing next to piles of cash, illustrating how much money can be made with the app. He encourages viewers to download the app and start earning. # Brand positioning Animall is presented as a practical solution for farmers struggling with debt. The brand positions itself as a tool that empowers farmers to generate income by buying and selling livestock. It emphasizes the app's widespread adoption and proven success, creating a sense of trust and reliability. The brand aligns with a functional, results-oriented approach, promising financial relief and economic empowerment. # Product The Animall app is described as a platform that enables farmers to buy and sell livestock to generate income. The ad highlights that over 1 million farmers have used the app to pay off their debts, emphasizing its effectiveness and popularity. The app is designed for farmers seeking to increase their earnings through livestock trading, offering a way to manage and resolve their financial burdens. The unique selling proposition is its ability to help farmers earn lakhs (hundreds of thousands) and clear their debts. # Visual style The ad has a UGC feel with simple, unpolished visuals. It uses direct camera address and straightforward editing to convey its message. The production quality is low-end, which aligns with the intended audience of farmers. The pacing is consistent, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action आप भी एनिमल एप डाउनलोड करें (You also download the Animal app) # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a man standing in front of piles of cash, counting out loud to emphasize large sums of money. This is intended to grab attention and signal potential financial gain. - 00:02–00:04 The man states that no matter how much debt someone has, it can be paid off. This statement conveys the message that the Animall app is the solution, and its positioning provides hope and reassurance. - 00:04–00:06 The ad shows a group of people holding up their phones, displaying the Animall app interface. This serves to create social proof, suggesting the app is widely used and trusted. - 00:06–00:08 A hand is shown counting money in a drawer, visually reinforcing the idea of financial prosperity achieved through the app. The perspective is from the camera looking into the drawer. - 00:08–00:10 A smartphone screen displays the Animall app in the Google Play Store, prompting viewers to download it. This is from the POV of the viewer looking to download the app. - 00:10–00:11 The man reappears, urging viewers to download the Animall app and pay off their debts. This action reinforces the value proposition and benefits. - 00:11–00:13 The man reiterates that the Animall app is designed for earning money through livestock. This highlights the app’s primary function. - 00:13–00:16 The ad shows a hand holding a phone displaying the Animall app, with a button to download now. This visual reiterates the call to action.

# Ad summary This ad promotes the Animall app, an app for buying and selling livestock. It shows goats for sale, stating the price and weight of each. # Brand positioning Animall is presented as a platform to buy and sell livestock, specifically cows and buffalo. The app appears to be a modern solution to the traditional livestock market. The ad aims to position the app as the go-to resource for livestock trading, providing a digital space for a historically offline transaction. The brand presents itself as a simple, accessible tool for individuals involved in animal commerce. # Product The ad promotes the Animall app, which is described as a "गाय भैस वाला ऐप," which translates to "cow buffalo app." The app is presented as a platform for buying and selling livestock. The app logo features a green icon with a dog and cow image inside a circle. A "Download Now" button prompts users to install the app. The use case shown is for buying goats. The app offers a digital marketplace where users can browse and purchase livestock. # Visual style The ad has a casual, UGC-like feel. It is shot in natural light, with a shaky camera. The editing is simple with quick cuts to the app screen. The pacing is moderate. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action अभी एनिमल ऐप डाउनलोड करें और खरीदें. # Point of view - [object Object] # Storyline - 00:00–00:01 The video shows goats in an enclosure. - 00:01–00:03 The narrator states the price of the goat as ₹14,000. - 00:03–00:06 The narrator states the weight of the goat as 40–45kg. - 00:07–00:11 The narrator invites interested parties to download the Animall app.

# Ad summary This ad features a man promoting the Animall app as a solution to debt. He claims that farmers can earn lakhs of rupees through the app to pay off their debts. # Brand positioning The Animall app is presented as a solution for farmers burdened with debt. The ad aims to position Animall as a tool that empowers farmers to improve their financial situation by providing a platform to earn money. The brand aligns with a functional and straightforward approach, focusing on the practical benefits of debt reduction and financial empowerment. It emphasizes accessibility and ease of use, suggesting it's a modern solution tailored to the needs of rural farmers. # Product The Animall app is presented as a platform to earn money, allowing users to pay off their debts. The app is intended for farmers who are burdened with debt. The app is referred to as "गाय भैस वाला ऐप," suggesting it is related to the trade of cows and buffaloes. One USP is its ability to help users pay off their debts. The ad suggests that through the Animall app, farmers can alleviate their financial burdens and improve their economic stability. # Visual style The ad has a UGC feel with basic production quality. The editing style includes static shots and jump cuts. The visuals primarily consist of real-life settings and people. The pacing is moderate, with cuts timed to voiceover lines. The overall aesthetic is simple and direct, aligning with the intended tone and audience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action ॲनिमल ॲप डाउनलोड करा (Download the Animall app) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man standing in front of a cot with stacks of money on it. He states that the debt amounts can range from 5 to 20 lakhs. This is to highlight the financial problems faced by farmers. - 00:02–00:05 00:02–00:05 The scene transitions to a large group of farmers in a field, all holding up their phones. This visual represents the wide adoption and community aspect of the Animall app. The message conveys that many farmers have already embraced this solution. - 00:05–00:07 00:05–00:07 The man reappears, and an effect of money falling around him is shown. He states that people have earned lakhs of rupees and cleared their debts, showing the success others have had with the Animall app. - 00:07–00:11 00:07–00:11 The man encourages viewers to download the Animall app and clear their debts, ending with the tagline that Animall is the app to earn from पशुधन (livestock). This is from the perspective of the man, whose tone is encouraging and direct, using colloquial language to connect with the audience. - 00:11–00:15 00:11–00:15 The scene transitions to a hand holding a smartphone with the Animall app interface shown. It is a direct call to action, urging viewers to download the app immediately. The perspective is from the brand, reinforcing the call to action and offering a visual reminder of the app's logo.

# Ad summary This ad promotes Animall.in, an app where people can buy and sell animals. The ad features a goat for sale, stating its weight and price, and encouraging viewers to download the app to buy it. # Brand positioning Animall.in is presented as a convenient digital platform for buying and selling livestock and pets, aiming to simplify and modernize the animal trading process. The brand aligns with values of accessibility and ease of use, positioning itself as a solution for individuals looking to purchase animals directly from their mobile devices. It competes against traditional livestock markets and aims to provide a more user-friendly and efficient alternative. The brand positioning is primarily functional, focusing on the app's features and benefits for buying and selling animals. # Product The Animall app is marketed as a digital platform that helps users buy and sell animals, particularly livestock like goats. The ad features a specific goat that weighs 80 kilos and is priced at ₹22,000. The app is targeted at individuals looking to purchase animals easily and directly from their mobile devices. The app's USP is its convenience, offering a digital marketplace for livestock trading. The ad addresses the purchase barrier of accessibility by providing a mobile solution for finding and buying animals. The ad encourages viewers to download the app to facilitate such purchases, emphasizing the ease of finding and buying animals through the platform. # Visual style The ad has a scrappy, UGC feel with basic camera work and natural lighting. The editing is simple, with static shots and direct cuts. The production quality is low-end, which supports the tone of accessibility and targets a broad audience. The pacing is consistent with minimal visual effects. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action आज ही ऐसा बकरा खरीदने के लिए एनिमल ऐप डाउनलोड करें। (Download the Animal app today to buy such goats.) # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter introduces an 80-kilo goat for sale. - 00:00–00:03 This moment establishes the ad's focus on selling livestock and immediately showcases a product example. - 00:03–00:07 The ad states the price of the goat as ₹22,000. - 00:03–00:07 This adds a practical element, giving potential buyers a clear price point. - 00:07–00:11 The narrator explains that the goat is available on the Animall app. - 00:07–00:11 The narrator explains that the goat is available on the Animall app. - 00:11–00:14 A visual of the Animal app is shown - 00:13–00:15 Call to action: The narrator encourages viewers to download the app to buy similar animals. - 00:13–00:15 This moment provides a clear next step, converting interest into action and driving app downloads.