How ActandAcre Advertises on Meta

# Ad summary This ad highlights the Act + Acre Cold Processed Stem Cell Scalp Serum as a solution for hair shedding. It starts by showing hair clogging a drain and then transitions to showing a woman with voluminous hair, followed by a close-up of the product, emphasizing its clinically proven ability to reduce shedding by 56% in 12 weeks. # Brand positioning Act + Acre is presented as a scientific and effective solution for hair shedding. The brand focuses on clinically proven results and positions itself as a provider of advanced scalp care with the Cold Processed Stem Cell Scalp Serum, aiming to restore hair volume and confidence by addressing hair loss. The brand's functional positioning is rooted in scientific evidence, addressing a common issue with a targeted solution. # Product The Act + Acre Cold Processed Stem Cell Scalp Serum is advertised as a solution for reducing hair shedding. The serum is presented as a clinically proven treatment that reduces shedding by 56% in 12 weeks. The ad highlights the serum's ability to restore hair volume and confidence by preventing hair from clogging the drain. The product is targeted toward individuals experiencing hair loss and seeking a scientifically backed treatment to reduce shedding and restore their hair's fullness. # Visual style The ad has a clean, UGC feel. The editing style includes quick cuts and smooth transitions, which maintain a consistent pace. The production quality balances between polished commercial and raw, user-generated content, which supports the relatable tone. Natural lighting is used throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of hair clogging a drain, immediately establishing the frustration of hair shedding. - 00:03–00:12 Transitioning from the drain, the ad shows a woman with voluminous hair, contrasting the problem of hair loss with the desired outcome of full, healthy hair. - 00:13–00:15 The ad concludes by showcasing the Act + Acre Cold Processed Stem Cell Scalp Serum, presenting it as the solution to reduce shedding, backed by clinical evidence.

# Ad summary An Act+Acre ad featuring a customer testimonial about the efficacy of the brand's scalp serum. The ad copy highlights the personal experience of hair loss and the positive impact of the product. # Brand positioning Act+Acre positions itself as a provider of skincare for the scalp, suggesting a premium and specialized approach to hair health. The brand seems to target consumers who are looking for more than just basic hair care, offering solutions that address scalp health specifically. The brand's focus is likely on those who understand the importance of a healthy scalp for overall hair quality and growth, and who are willing to invest in specialized products to achieve those results. # Product Act+Acre's Cold Processed Stem Cell Scalp Serum is a specialized skincare product designed to address scalp health. The serum aims to target hair shedding, as indicated by the ad copy. Its formulation suggests a technologically advanced approach to hair care, utilizing stem cell technology and cold processing to maintain ingredient efficacy. The product appears to target individuals experiencing hair shedding or related scalp issues, offering a targeted solution to improve scalp health and hair condition. The primary selling point is its ability to stop excessive hair shedding, providing a sense of relief and restoration for users struggling with this concern. # Visual style The ad features a lifestyle aesthetic, styled to resemble user-generated content or a casual snapshot taken by a customer. The image focuses on the product in a realistic setting, with natural lighting and minimal staging to convey authenticity. The composition is simple and direct, which contributes to the approachable feel. # Hooks Headline: PCOS caused my hair to start shedding like crazy and @actandacre's scalp serum is the only thing that stopped it # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a hand holding the Act+Acre Cold Processed Stem Cell Scalp Serum in front of an opened Act+Acre branded box. The customer is showing off the product she uses for her scalp problems. - The customer's testimonial appears at the bottom of the image. She states that PCOS caused her hair to start shedding like crazy and that the Act+Acre scalp serum is the only thing that stopped it. She shares the reason she started using the product and its positive effects, thus making it relatable to the viewer.

# Ad summary This ad features a woman recommending Act + Acre's 3% Stem Cell Peptide Scalp Treatment. She explains that the product has helped her hairline look fuller and her scalp feel healthier. She says that it only takes 3 minutes a day to use, and that it's clinically backed, lightweight, and easy to use. She finishes the ad by saying that she's been using the product for six weeks and would recommend it. # Brand positioning Act + Acre presents itself as a clinically-backed, lightweight, and easy-to-use hair care brand. Its focus is on using natural ingredients and stem cell and peptide technology to address scalp health, which is positioned as the key to hair growth and follicle strength. The brand is presented as a solution for those seeking healthier, fuller hair with minimal time investment. # Product The Act + Acre 3% Stem Cell Peptide Scalp Treatment is a hair care product designed to strengthen hair follicles and balance the scalp. The product is suitable for all, especially those looking to improve hair growth and scalp health. Its key selling points are its clinically-backed formulation, lightweight texture, and ease of use, requiring only a few sprays on the scalp followed by a three-minute massage. The treatment aims to reduce hair shedding and promote a fuller hairline, addressing concerns about hair loss and scalp health. # Visual style The ad features a clean, natural aesthetic with soft lighting and a focus on the speaker. The editing is minimal, with static shots and smooth transitions, creating a UGC feel that supports the tone of a casual and authentic endorsement. The production quality is polished yet accessible, aligning with the intended audience of everyday consumers. The pacing is steady at approximately 15 cuts per minute, with a consistent audiovisual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman stating that it takes only three minutes a day and her hairline looks stronger than ever, drawing viewers in with the promise of quick and effective results. - 00:03–00:08 She reveals that the reason her hair wasn't growing was due to her scalp, and the Act + Acre peptide treatment has changed that, presenting the problem and solution. - 00:08–00:24 The woman describes the treatment as clinically backed, lightweight, and easy to use, highlighting its key benefits. She then demonstrates how to use it by applying a few sprays to her scalp and massaging it in, offering viewers a clear understanding of the product and its application. - 00:24–00:30 She shares her personal experience, noting that after six weeks of use, her shedding is down, her hairline looks fuller, and her scalp feels healthier, providing viewers with social proof and personal endorsement. - 00:30–00:33 She concludes by asking if it's worth it, answering with a resounding yes, leaving viewers with a strong sense of validation and encouragement to try the product.

# Ad summary A woman reviews Act+Acre's Cold Processed Stem Cell Scalp Serum. She explains that stress and life had made her hair thin, shedding, and flat, and she missed her hair from her early 20s that made her feel confident. She found that the product has helped make her hair feel fuller and more dense. The apple stem cells help support the look of stronger roots, while the aloe vera keeps the scalp calm and comfortable. # Brand positioning Act+Acre is presented as a solution for thinning hair, hair shedding, and a flatter hair appearance. The brand aims to restore the hair to how it used to be, giving users the same confidence they had in their earlier years. This aligns with emotional desires for confidence and positive self-image rather than just physical hair improvements. The brand stands out for using apple stem cells and aloe vera for a lightweight and gentle feel. # Product Act+Acre's Cold Processed Stem Cell Scalp Serum is a hair product designed to help hair feel fuller and more dense. It targets hair thinning, shedding, and flat appearance. The serum contains apple stem cells that support stronger roots over time. Aloe vera is included to keep the scalp calm and comfortable. Its lightweight and gentle nature is highlighted as a key feature. The serum aims to help users feel like themselves again by restoring their hair to its former state. # Visual style The ad has a polished, UGC-feel with natural lighting. The editing style includes a mix of quick cuts and static shots to maintain a conversational and informative tone. The production quality is a hybrid, blending casual, selfie-style shots with product-focused visuals. The pacing is consistent with an average of 14 cuts per minute, syncing visuals and product actions to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman introduces the topic, saying she felt "way too young" for her hair to look as thin as it did. - 00:03–00:14 00:03–00:14 She attributes her hair's condition to stress, life, and everything else, noting that her hair stopped being what it used to be, with shedding and a flatter feel. The intention is to create a relatable scenario for viewers experiencing similar issues. - 00:14–00:20 00:14–00:20 She expresses missing her hair from her early 20s, which made her feel confident. This emotional appeal emphasizes the product's potential to restore not just hair but also self-esteem. - 00:21–00:24 00:21–00:24 Transitioning to a solution, she mentions doing her research and finding the Act+Acre stem cell serum. The shift in focus introduces the product as a potential fix. - 00:24–00:27 00:24–00:27 She shares that after a couple of months of using the serum, she noticed a real shift in her hair. This highlights the product's effectiveness over time. - 00:27–00:35 00:27–00:35 She describes her hair as feeling fuller and denser, even in areas that were looking thinner, such as around her hairline. These specific improvements emphasize the tangible results of using the product. - 00:35–00:39 00:35–00:39 She highlights that the serum is lightweight and gentle. The intention is to alleviate potential concerns about heavy or harsh hair products. - 00:39–00:45 00:39–00:45 She explains that the apple stem cells help support the look of stronger roots, while aloe vera keeps the scalp calm and comfortable. This provides scientific backing for the product's benefits. - 00:46–00:47 00:46–00:47 She reiterates that the product helped her feel like herself again, reinforcing the emotional benefit of using the serum. - 00:48–00:50 00:48–00:50 She ends by saying she can't recommend the scalp serum enough, serving as a strong endorsement.

# Ad summary This ad features a customer testimonial praising Act+Acre's Cold Processed Stem Cell Scalp Serum for improving hair fullness, health, growth, and shine after decades of struggles. The ad highlights key ingredients and their benefits for scalp health and resilient hair. # Brand positioning Act+Acre is positioned as a premium haircare brand focused on scalp health and hair wellness. The brand emphasizes natural ingredients and innovative formulations for effective results. Act+Acre appears to prioritize a minimalist, clean aesthetic, focusing on scientific backing, performance and customer testimonials to build trust and credibility. The brand positions itself as a solution for those seeking hair revitalization and long-term scalp health, pushing against generic hair care products. # Product The featured product is the Act+Acre Cold Processed Stem Cell Scalp Serum. It is designed to improve scalp health and promote hair growth. Key ingredients include Apple Stem Cells, which protect follicles from damage, Hyaluronic Acid, which hydrates deeply and reduces scalp irritation, and Bamboo Extract, which strengthens scalp elasticity for resilient follicles. The serum targets individuals seeking to revitalize their hair and scalp, addressing issues like lack of fullness, poor growth, and lack of shine. The serum's USP is its unique formulation and focus on scalp health as the foundation for healthy hair. # Visual style The ad features a minimalist and clean aesthetic, with a focus on product presentation and informative annotations. The image has a studio shot production quality, using soft, even lighting and a neutral color palette to create a calming and sophisticated feel. The grid layout of the background tiles adds a subtle visual motif, while the handwritten-style annotations lend a personal touch. The visual style is designed to convey trust, scientific backing, and a sense of understated luxury, contrasting with more cluttered or overtly promotional beauty ads. It is easy to scan. # Hooks Headline: "My hair is full, healthy, growing... and shiny for the first time in decades." # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a customer testimonial framed by star ratings. This is included to establish credibility and show real-world results, told from the customer's perspective. - The central focus is the Act+Acre Cold Processed Stem Cell Scalp Serum. This is to visually anchor the product and its branding, highlighting its key features and benefits. This is being told from the brand's perspective. - The ad then uses annotations to call out specific ingredients—Apple Stem Cells, Hyaluronic Acid, and Bamboo Extract—and their corresponding benefits, emphasizing the scientific backing and functionality of the product. This is told from the brand's perspective.

# Ad summary A blonde woman who claims to be a trichologist advertises a hair-growth peptide scalp treatment. The trichologist is styling her hair in front of the camera, stating that people come in and say they have tried everything. She reveals that hair growth isn't about doing everything, but about consistently doing the right thing. # Brand positioning Act+Acre is positioned as a science-backed brand that encourages a new standard for hair wellness. The brand focuses on supporting the scalp in a way that ensures circulation, reduces inflammation, and supports follicle health. The brand aligns with a lifestyle of self-care by promoting consistent habits that help hair respond and grow. # Product The Act+Acre 3% Stem Cell Peptide Scalp Treatment helps support the scalp's circulation, inflammation, and follicle health. According to the ad, hair growth is not about doing everything, but consistently doing the right thing, starting with the scalp. The product offers a new standard in hair wellness that consumers have not tried before. # Visual style The ad is styled with a natural, authentic feel. The editing is simple and the cuts are timed to the woman's speech. The production quality has a UGC feel, which makes the ad more relatable and trustworthy. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Try Peptide Treatment # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is shown in front of the camera, styling her hair with rollers in, talking about hair health. - 00:00–00:15 She says she often hears people say they have tried everything for their hair. This creates an instant connection with the viewer by showing she hears their concerns, building trust and relatability. - 00:15–00:20 The woman then states that there is actually a lot that can be changed. This message encourages the viewer to keep listening, signaling that there is still hope for their hair. - 00:20–00:29 The woman puts her hands behind her head, revealing wavy, blonde hair as she mentions that in all her years as a trichologist, she has never seen anyone support their scalp. - 00:29–00:38 She reiterates that hair growth is not about doing everything, but about doing the right thing, starting with the scalp. This is a direct solution to the problem and gives the consumer hope. - 00:38–00:44 The Act+Acre product is shown along with the text, "Tried Everything For Thinning Hair? You Haven't Tried This."

# Ad summary Summary: A hair stylist with over 20 years of experience shares the three common mistakes people make when trying to achieve longer and thicker hair. She emphasizes the importance of treating the scalp, not expecting instant results, and maintaining consistency with hair care products. She promotes her stem cell scalp serum, which is clinically studied to reduce shedding and support thicker-looking hair over time. She stresses the need for commitment and discipline in hair care routines for healthy growth. # Brand positioning The brand is presented as a solution-oriented and expert-backed source for hair growth. It positions itself against the trend of quick fixes and unrealistic expectations in the hair care industry. The brand aligns with values of consistency, discipline, and a scientific approach to hair care. It promotes a functional approach, emphasizing the importance of scalp health for long-term hair growth, pushing against the norm of focusing solely on the hair ends. The brand aims to occupy a space in the consumer's mind as a provider of clinically studied, effective solutions for hair growth, emphasizing the importance of commitment and discipline in achieving healthy hair. # Product The advertised product is the Stem Cell Scalp Serum, formulated by a hair stylist with over 20 years of experience. It is a clinically studied serum designed to reduce shedding and support thicker-looking hair over time. The serum addresses the common mistakes people make in hair care, such as treating the ends instead of the scalp, expecting instant results, and inconsistent product use. The serum aims to provide a consistent approach to scalp health, emphasizing that hair growth is biology and requires commitment. Its USP is its clinically proven ability to reduce shedding in as little as six weeks and promote thicker hair over time. The serum is for individuals seeking a reliable and consistent hair care solution that focuses on scalp health rather than quick fixes. # Visual style The ad has a natural and authentic visual style, resembling a UGC video. The lighting is soft and natural. The editing style features static shots with smooth transitions. The production quality is polished but retains a casual feel. The pacing is conversational and consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A hair stylist introduces herself and states that she has been asked about longer and thicker hair for over 20 years. - 00:03–00:11 She highlights the three mistakes people make, which is treating the ends instead of the scalp. - 00:11–00:13 She states that hair growth starts at the scalp. - 00:13–00:17 She highlights the need for a healthy scalp and states that nothing you do to the end of the hair matters if your scalp is not healthy. - 00:17–00:22 She then highlights the second mistake, expecting instant results. She states that hair growth is biology. - 00:22–00:26 She says you can't rush growth. - 00:27–00:32 The stylist highlights the third mistake: product hopping with new serum, shampoo, and vitamins every 2 to 3 weeks. - 00:32–00:35 She explains that the scalp needs consistency. - 00:35–00:44 She introduces her stem cell scalp serum, which is clinically studied to reduce shedding in six weeks and support thicker hair over time. - 00:44–00:58 She stresses that people skip the commitment and discipline needed to have healthy hair growth.

# Ad summary This ad promotes Act+Acre's 3% Stem Cell Peptide Scalp Treatment using a split before and after image to showcase hair improvements after 12 weeks of use. The product is presented as a solution to combat signs of advanced hair loss. # Brand positioning Act+Acre positions itself as a solution for advanced hair loss with its 3% Stem Cell Peptide Scalp Treatment. The brand highlights itself by showcasing clear results, as demonstrated by the 'before and after' images in the ad. There are no direct comparisons to other brands but the product formulation using Stem Cell Peptides suggests the brand may be focused on cutting-edge ingredients. The brand emphasizes functional benefits, such as combating advanced hair loss. # Product The advertised product is Act+Acre's 3% Stem Cell Peptide Scalp Treatment. It is formulated to address and combat the signs of advanced hair loss. The ad showcases the product's effectiveness through a before-and-after visual, implying that consistent use of the treatment over 12 weeks can lead to visible improvements in hair health. The product is packaged in a pump bottle. Its key selling point is its ability to improve hair appearance after a specified period of use. # Visual style The ad has a clean, minimalist style with a focus on demonstrating the product's effectiveness through clear before-and-after visuals. The background is a soft gray. The product shot is well-lit, emphasizing its texture and form. The overall aesthetic is polished and professional. # Hooks Headline: Combat Signs Of Advanced Hair Loss # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a side-by-side comparison of hair before and after using the product. This is included to showcase visible results over a 12 week period, highlighting the product's effectiveness. The viewer is experiencing it from the brand's point of view, demonstrating the product's efficacy. - Next, the ad introduces the product, Act+Acre 3% Stem Cell Peptide Scalp Treatment. This shows the tangible solution to the hair concerns depicted in the before and after images. It's from the brand's POV, highlighting the product as the solution. - Finally, the ad culminates in a statement about the product's purpose: to combat signs of advanced hair loss. This reinforces the product's benefit and intended use. It is shown from the brand's point of view.

# Ad summary Image ad featuring a before and after photo showcasing hair growth on a woman's hairline as well as a product shot of Act+Acre's 3% Stem Cell Peptide Scalp Treatment and a customer testimonial. # Brand positioning Act+Acre is presented as a brand focused on advanced hair and scalp care solutions, as reflected by the product name "3% Stem Cell Peptide Scalp Treatment." The brand occupies a space in the market that caters to consumers seeking innovative, science-backed approaches to hair health. The brand emphasizes functional benefits like stimulating hair growth. Act+Acre is positioned as a solution for individuals who value noticeable results and are willing to invest in targeted treatments. # Product The featured product is the Act+Acre 3% Stem Cell Peptide Scalp Treatment. This treatment is designed to support hair growth and improve scalp health, targeting users concerned with hair thinning or loss. The product is highlighted for its unique formulation with a 3% stem cell peptide concentration. The treatment is packaged in a pump bottle for easy and direct application to the scalp. The ad emphasizes that even a hairstylist noticed the difference the product makes, suggesting visible and professional-grade results. It addresses the purchase barrier of skepticism by emphasizing the product's effectiveness and visible impact. # Visual style The ad has a clean, clinical aesthetic with a focus on showcasing visible results through a before-and-after comparison. The production quality appears high, with studio-style lighting and a neutral color palette to emphasize the product and the subject's natural features. The layout is simple and well-organized, facilitating easy scannability in-feed. # Hooks Headline: The Proof Is In The Baby Hairs # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a before-and-after comparison of a woman's hairline, with the 'before' image showing sparse baby hairs and the 'after' image showing more growth. This is to visually demonstrate the product's effectiveness from the customer's perspective. - The ad features a quote from Catie, 34, stating, "Even my hairstylist noticed the difference—that's when you really know it works." This is intended to provide social proof from a real user as well as a professional familiar with hair conditions, aiming to build trust in the product from a customer's POV. - The ad showcases the Act+Acre 3% Stem Cell Peptide Scalp Treatment in a clean, neutral setting. This is intended to highlight the product as the solution to the issue shown, emphasizing its key ingredients and benefits, from the brand's perspective.

# Ad summary This ad for Act + Acre features a woman showing her hair thickness after using Act + Acre's hair thickening products, and the brand founder follows up with product demonstrations and clinical study results. The ad emphasizes a commitment to 90 days of product use to see the best hair results. # Brand positioning Act + Acre is positioned as a natural and effective solution for hair thinning and hair loss. The brand focuses on visible results, highlighting before-and-after transformations. The brand aligns with a lifestyle that values consistent self-care and science-backed solutions. Instead of relying on quick fixes or harsh chemicals, Act + Acre emphasizes a long-term, holistic approach to hair health. The brand promotes the idea that healthier hair is achievable through a combination of natural ingredients and consistent use, challenging the norms of instant gratification often seen in the beauty industry. # Product The featured product is the Act + Acre Cold Processed Stem Cell Scalp Serum, a hair thickening serum that is designed to reduce hair shedding and promote thicker, fuller hair. The serum is applied using a pipette directly to the scalp and massaged in. The serum is intended for daily use, and results are promised after consistent use over 30, 60, and 90 days. It is for those experiencing hair shedding, and it aims to address the barrier of immediate results by emphasizing the need for consistency. The ad references 49% less hair shedding in just six weeks, promoting hair thickness, fullness, and a healthier scalp. # Visual style The ad combines UGC-style footage with polished brand spokesperson content. The UGC footage has a natural, unfiltered feel, while the brand footage is well-lit and professionally shot. The editing uses quick cuts to maintain a fast pace and keep the viewer engaged, interspersed with static shots to highlight specific product features or claims. The cuts, text overlays, and product actions are timed to the music, creating a cohesive and engaging audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman running her fingers through her hair, emphasizing its thickness and claiming it's the thickest her hair has ever been. This message is intended to immediately grab attention and showcase a tangible benefit of the product, from the customer's perspective. - 00:03–00:05 00:03–00:05 The woman introduces the "little trio" she's been using for a month. This beat introduces the product and its positive impact, while maintaining the customer’s perspective. - 00:05–00:08 00:05–00:08 A split screen shows the brand founder agreeing with the customer, emphasizing that her results are from one month of using the trio. This interjects the brand perspective while reinforcing the customer’s experience and the product’s quick effectiveness. - 00:09–00:11 00:09–00:11 The founder says this is the kind of feedback they are getting all the time. This reinforces the positive feedback, from the brand perspective. - 00:12–00:17 00:12–00:17 The founder references their clinical study, explaining that they measured 49% less hair shedding in six weeks. This beat is designed to add credibility to the product, delivered from the brand perspective with factual data. - 00:18–00:24 00:18–00:24 The founder shows the product, Cold Processed Stem Cell Scalp Serum, and demonstrates how to apply the serum to the scalp using the pipette. This moment is practical and educational, delivered from the brand's perspective to guide the viewer through the product's use. - 00:25–00:30 00:25–00:30 The founder explains that after 30 days of use, the scalp will feel super hydrated and balanced. The perspective remains with the brand, setting expectations for the product’s short-term effects. - 00:31–00:33 00:31–00:33 After 60 days, you will notice those little baby hairs coming through. The perspective remains with the brand, and shows what continued use can accomplish. - 00:34–00:39 00:34–00:39 The founder shares that after 90 days, your hair is going to feel thicker and fuller and so luscious. This further extends the timeframe, with the founder talking directly to the viewer. - 00:40–00:42 00:40–00:42 The founder emphasizes that the results will not happen overnight and consistency is key. This beat emphasizes the need for commitment and long-term use, presented from the brand's perspective. - 00:43–00:45 00:43–00:45 The ad closes with the Act + Acre product, reinforcing the need to commit to 90 days for the best hair results. This is a final branding push, directly from the brand.

# Ad summary This ad compares the appearance of hair before and after using Act+Acre's Stem Cell Peptide Scalp Treatment. It emphasizes the product's efficacy as a solution for advanced thinning and showcases thicker, healthier-looking hair post-treatment. # Brand positioning Act+Acre positions itself as a solution for advanced hair thinning, with a focus on hair and scalp treatments. The brand offers functional products designed to improve hair health and thickness. The ad emphasizes advanced treatments, indicating that Act+Acre focuses on solutions for specific hair concerns with scientific and technological backing. # Product The ad promotes Act+Acre's 3% Stem Cell Peptide Scalp Treatment, designed for advanced thinning. The product comes in a light beige, square-shaped bottle with a white pump. The treatment is for people experiencing hair thinning and aims to provide a solution for thicker, healthier-looking hair. The unique selling point is the inclusion of stem cell peptides. The ad shows the product sitting on a dark grey, porous stone block, highlighting the formula's strength. # Visual style The ad features a clean, minimal, and product-focused visual style. The before-and-after images highlight the hair transformation, while the product shot emphasizes the brand and bottle design. The color palette is muted and natural, creating a sophisticated and trustworthy aesthetic. # Hooks Headline: Strongest Formula For Advanced Thinning # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by presenting a before-and-after comparison of a woman's hair from behind. The 'before' side depicts thinner hair, while the 'after' side shows thicker, healthier-looking hair. This is intended to demonstrate the product's effectiveness in improving hair appearance, told from the perspective of a satisfied customer showing their results. - The ad highlights the Act+Acre 3% Stem Cell Peptide Scalp Treatment. The product bottle is shown next to the claim that it's the 'Strongest Formula For Advanced Thinning'. This informs the viewer about the specific product and its key benefit. This is a brand's declaration of the product's quality.

# Ad summary This image ad features a woman with long hair sharing her positive experience with a stem cell scalp serum. The ad uses a question-and-answer format, social proof, and a clear call to action to engage viewers interested in hair care solutions. # Brand positioning The brand is positioned as a provider of innovative hair care solutions, specifically targeting thinning hair. The ad uses language that emphasizes scientific backing ('stem cell') while also promising tangible results like stronger, thicker, softer, and healthier hair. The brand aims to occupy a space in the consumer's mind as a reliable and effective option for those seeking to improve their hair's health and appearance. # Product The product is a stem cell scalp serum designed to address thinning hair. It is presented as a solution that strengthens hair, reduces shedding, and noticeably improves thickness, softness, and overall health. The serum aims to combat common concerns related to hair thinning by offering a scientifically backed formula that delivers visible improvements. The ad encourages viewers to try the product by highlighting its ability to transform their hair, making it stronger and healthier. # Visual style The ad features a UGC-style aesthetic, resembling a casual, unfiltered snapshot. The image has a bright, airy feel, achieved through soft, diffused lighting. The use of text bubbles and rounded rectangles gives it a platform-native look, mimicking Instagram Stories or similar social media formats. # Hooks Headline: Any holy grail products for thinning hair? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a Q&A format, where a question about 'holy grail products for thinning hair' is posed, conveyed by the brand to introduce a common concern among viewers and create relevance. - The perspective shifts to a customer (implied), who expresses their obsession with the stem cell scalp serum, explaining that their hair is stronger, shedding has decreased, and it feels noticeably thicker, softer, and healthier, which builds trust through personal endorsement. - Finally, the brand highlights the product with a link to 'STEM CELL SCALP SERUM', conveyed by the brand to encourage viewers to explore and purchase the featured product.

# Ad summary This ad for Act+Acre features a before-and-after comparison to demonstrate the efficacy of their Cold Processed Stem Cell Scalp Serum for combating PCOS hair thinning in 6 weeks. The ad includes a disclaimer at the bottom specifying that the results are based on a clinical study. # Brand positioning Act+Acre positions itself as a solution for hair thinning, particularly for those experiencing PCOS-related hair loss. The brand aims to occupy a space in the consumer's mind as a science-backed provider of hair regrowth products. They promote a functional approach, emphasizing clinical study results and specific ingredients to address a common hair concern. # Product The featured product is Act+Acre's Cold Processed Stem Cell Scalp Serum, designed to combat PCOS hair thinning in 6 weeks. The serum is contained in a clear glass bottle with a white label and a dropper applicator. The ad presents the product as supported by a 6-week third-party clinical study that showed daily use supports hair regrowth following acute telogen effluvium. The target audience appears to be women aged 18-59 who are experiencing hair thinning related to PCOS. # Visual style The ad has a clean and clinical aesthetic, utilizing a before-and-after comparison to highlight the product's effectiveness. The lighting is bright and even, emphasizing the product and the contrast between the two brush states. The background is a simple gray gradient, keeping the focus on the product and the visual evidence of its efficacy. The overall style is straightforward and informative, aiming to build trust through a professional and scientific presentation. # Hooks Headline: Combat PCOS Hair Thinning In 6 Weeks+ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image shows a hairbrush full of hair, labeled “before,” implying the problem of hair loss. This introduces the viewer to the problem that the product aims to solve from the customer's point of view; the message is the product will reduce hair loss on your brush after combing/brushing your hair. The intention here is to emphasize the starting point before using the product and why it is needed for those struggling with hair loss and PCOS related hair thinning. - The image then shows a hairbrush with noticeably less hair on it, labeled “after,” contrasting with the first image. This highlights the potential improvement achieved with the product from the customer's point of view; the message is the product will lead to less hair loss, and that hair thinning will be reduced by using the product. The intention is to demonstrate the product's efficacy in reducing hair loss over time. - Finally, the image showcases the Act+Acre Cold Processed Stem Cell Scalp Serum, suggesting it's the solution to the hair loss problem. This highlights the product as a potential solution for those struggling with hair loss and PCOS from the brand's point of view; the message is this product is a solution to your hair loss, and it will combat PCOS related hair loss. The intention is to show the product as the direct solution for the 'before' and 'after' images.

# Ad summary This image ad for Act+Acre promotes their Cold Processed Stem Cell Scalp Serum and the visible hair growth results from using the serum. # Brand positioning Act+Acre is presented as a science-backed brand that offers solutions for scalp and hair health. The term 'Cold Processed' suggests the brand utilizes unique extraction methods to create their products. The efficacy of the product is emphasized, with clear visual results of hair growth from usage. The brand aims to occupy the space of a technologically advanced solution for hair health, promising visible improvements through innovative processes. # Product The product is the Cold Processed Stem Cell Scalp Serum by Act+Acre, designed to promote hair growth. The serum comes in a short, cylindrical frosted glass bottle with a white cap. The 'Cold Processed' feature suggests that the stem cells in the serum are extracted using a unique method, that makes the product scientifically backed. The ad presents a clinical study result, noting that 89% of women who used the product saw new hair growth in 6 weeks, addressing a key purchase barrier by showcasing how this serum is a legitimate solution for those looking to regrow hair. # Visual style The visual style is clean, minimalist, and clinical, emphasizing the scientific approach of the brand. The ad features a gradient white background, creating a bright and sterile environment that highlights the product. The frosted glass bottles and clear serum reinforce a sense of purity and scientific efficacy. The overall production quality is high, with studio-quality lighting and sharp focus on the product, enhancing its appeal and trustworthiness. # Hooks Headline: Visible Results # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a product shot of the Act+Acre Cold Processed Stem Cell Scalp Serum. This is intended to introduce the product, with the brand showcasing the product it is offering, positioning the product as a primary focus. - The ad transitions to a closeup of a dropper dispensing the serum to showcase the serum's texture and application, which conveys a sense of scientific precision and the serum's efficacy from the brand's perspective. - The ad highlights a statistic showing 89% saw new hair growth in 6 weeks. This is presented to assure potential customers of the product's effectiveness, from the perspective of previous clinical trial participants.

# Ad summary This ad features a person holding Act + Acre Cold Processed Stem Cell Scalp Serum in a store with a background display for the brand. Text overlayed at the top says, "OMG, my favorite scalp serum is now available at @sephora!!" # Brand positioning Act + Acre is presented as a premium hair and scalp care brand available at Sephora. The emphasis on "Cold Processed Stem Cell" technology suggests a focus on scientific innovation and high-quality ingredients. The brand is positioned in a high-end market, offering advanced solutions for scalp health, targeting customers who value quality and efficacy. The brand positions itself as a premium brand available at high end retailers like Sephora. # Product Act + Acre Cold Processed Stem Cell Scalp Serum is designed to improve scalp health and promote hair growth. The product is packaged in a frosted glass bottle with a white pump top. It utilizes cold-processed stem cell technology, suggesting an innovative approach to scalp care. The serum is targeted towards individuals seeking advanced solutions for their scalp health, as it is being sold at Sephora. The ad promotes the availability of the serum at Sephora, indicating that it is now more accessible to consumers. # Visual style The ad has a clean, bright, and modern aesthetic. The product is well-lit and the focus is sharp, highlighting its features and packaging. The background is blurred to keep the focus on the product. The overall style conveys a sense of quality and sophistication, aligning with the brand's positioning. # Hooks Headline: OMG, my favorite scalp serum is now available at @sephora!! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with someone expressing excitement about their favorite scalp serum now being available at Sephora. This introduction, presented from the customer's perspective, immediately captures attention and positions the product as desirable and trusted. - The ad then shows a hand holding the Act + Acre Cold Processed Stem Cell Scalp Serum. This visual, from the brand's perspective, highlights the product itself, reinforcing brand awareness.

# Ad summary This ad uses UGC-style testimonials to promote Act + Acre's Stem Cell Scalp Serum. Several women share that using the serum resulted in fuller, denser hair and a boost in self-confidence. # Brand positioning Act + Acre positions itself as a hair wellness brand focused on promoting hair health through natural ingredients and sustainable practices. The brand distinguishes itself in the beauty market by emphasizing scalp health as the foundation for strong, vibrant hair. Act + Acre stands for efficacy without compromise, and appeals to the conscious consumer. # Product The Act + Acre Stem Cell Scalp Serum is designed to target hair thinning and promote hair density. The serum uses natural ingredients to revitalize the scalp and stimulate hair growth, leading to visibly fuller and healthier hair. Act + Acre serum promotes hair growth to the point where they feel confident in their hair again. # Visual style The ad has a UGC-style aesthetic, with each woman speaking directly to the camera in what appears to be their homes. The lighting is natural and bright, with minimal editing. The editing style includes quick cuts between different women, and the overall production quality is clean but casual, supporting the tone of authentic testimonials. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Shop Stem Cell Scalp Serum + 3 Free Products # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 A woman runs her hands through her hair while saying that her hair feels fuller and looks more dense. She points to her hairline, indicating areas that were looking thinner look healthier again. - 00:08–00:16 00:08–00:16 Another woman states that the biggest change isn't how her hair looks, but how she feels. She feels confident wearing her hair down again, and no longer has to hide her hair. - 00:16–00:20 00:16–00:20 A woman holds a bottle of Act + Acre Cold Processed Stem Cell Scalp Serum and states that after a few months, her hairline is looking fuller and her density is coming back. - 00:20–00:25 00:20–00:25 A woman explains that month by month, her hair got fuller and stronger, and she started to feel like herself again. - 00:25–00:29 00:25–00:29 The woman adds that what surprised her most wasn't just the hair, but the confidence. - 00:29–00:34 00:29–00:34 A woman comments that she noticed a real shift and asks the viewer if they see these baby hairs before stating that that's new hair growth. - 00:35–00:39 00:35–00:39 The ad displays the products with text overlay that states, "When Hair Loss Takes Your Confidence—This Is How You Get It Back Shop Stem Cell Scalp Serum + 3 Free Products"

# Ad summary An influencer demonstrates the Act+Acre Cold Processed Stem Cell Scalp Serum for hair growth. # Brand positioning Act+Acre is presented as a premium hair and scalp care brand focused on addressing hair health from the root. It differentiates itself by offering a cold-processed stem cell serum, suggesting a commitment to innovative and effective ingredients. The brand appears to push against the norm of only treating hair ends by highlighting the importance of scalp health for overall hair growth. The brand aligns with a functional positioning that prioritizes scalp health for healthy hair growth, differentiating itself from brands that only offer products for the hair ends. # Product The Act+Acre Cold Processed Stem Cell Scalp Serum is a lightweight serum designed to promote hair growth and scalp health. It is formulated to be non-greasy and provides the scalp with the nutrients needed to encourage healthy hair growth. The serum comes in a 2.2 fl oz (65 ml) bottle with a dropper for easy application. The product addresses the purchase barrier of heavy hair products by stating that the serum is lightweight and won't make the hair feel greasy or oily. It is applied directly to the scalp, focusing on areas where the hair is thinnest and most fragile, such as the hairline and hair part. The product is positioned as a simple addition to one's hair care routine that offers more confidence when wearing hair down. # Visual style The ad has a bright and clean aesthetic, with natural lighting and simple backgrounds. The editing style features quick cuts and smooth transitions, maintaining a consistent pace that keeps the viewer engaged. The production quality leans towards a UGC feel. The ad maintains a consistent pacing, with cuts timed to coincide with the speaker's key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action If you want to take better care of your scalp, then you have to try this. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The influencer shows baby hairs and states that they are new hair growth. This is intended to immediately engage the audience by highlighting the potential results of using a product for hair growth. The message is delivered directly by the influencer, establishing her as an advocate for the product. This moment creates curiosity and provides a reference point for the overall transformation. - 00:03–00:07 00:03–00:07 The influencer admits she was wrong for thinking she didn't need a scalp serum until she found this product. She holds up the Act+Acre Cold Processed Stem Cell Scalp Serum. This is intended to establish a relatable narrative by portraying the influencer as someone who was initially skeptical but ultimately converted by the product's efficacy. This moment continues from the prior by building on the initial claim with the influencer's personal revelation. - 00:08–00:16 00:08–00:16 The influencer states she used to spend money on products dedicated to hair ends, such as oils, creams, and masks, but says that the problem was at the root of her head. This is intended to shift the focus from traditional hair care routines to the importance of scalp health. The message is delivered from the influencer's point of view, suggesting that she understands the target audience's frustrations with ineffective hair care solutions. This moment reframes the problem and proposes a more effective solution. - 00:17–00:24 00:17–00:24 The influencer discusses how her hair part kept getting wider and that her hair felt thinner. Every time she would wash her hair, she would find clumps of hair in the shower drain and that she was freaking out. This is intended to emphasize the user's pain point and the emotional impact of hair thinning and hair loss. The perspective is conveyed through visual cues and descriptive language, creating an emotional connection with the viewer. This moment amplifies the problem and sets the stage for introducing the solution. - 00:25–00:28 00:25–00:28 The influencer states that Act+Acre changed everything. She holds up the product. This is intended to introduce the serum as the solution to the influencer's hair problems. The moment continues on the prior by positioning the product as a transformative solution to the pain point. - 00:29–00:37 00:29–00:37 The influencer holds the product and says that the product is super lightweight, does not make the hair greasy or oily, and gives the scalp what it needs to make hair grow healthy again. This is intended to educate the audience about the unique features and benefits of the product, addressing common concerns about scalp serums. The moment advances the prior by detailing the product's attributes and its impact. - 00:38–00:46 00:38–00:46 The influencer demonstrates how to use the product, stating that she uses two droppers of the serum and puts it along where her hair is the thinnest and most fragile, which is around the hairline and in her parts. This is intended to provide a practical guide on how to incorporate the serum into a hair care routine. The influencer's perspective conveys ease of use, encouraging viewers to consider the product as a viable solution. This moment provides a practical demonstration of how the product can easily be added to any routine. - 00:47–00:59 00:47–00:59 The influencer says that it is so easy to add this into your routine and that the biggest change isn't how her hair looks, it's how she feels. She states that she finally feels confident wearing her hair down again, and that it doesn't look flat and lifeless and that she doesn't feel like she has to hide her hair anymore. This is intended to emphasize the emotional benefits of the product, highlighting the boost in confidence and self-esteem it provides. The message is delivered from the influencer's perspective, establishing her as a trusted source of information and inspiration. This moment builds emotional resonance by emphasizing the inner impact the product has. - 01:00–01:05 01:00–01:05 The influencer says that she will keep using the product as long as they keep making it. The influencer encourages viewers to try the product if they want to take better care of their scalp. This is designed to push viewers to try the product. The moment reinforces the influencer's perspective and provides a clear CTA for the audience.

# Ad summary This ad uses a testimonial to highlight the benefits of Act+Acre's hair products. It showcases the product's ingredients and aims to improve hair health. # Brand positioning Act+Acre is presented as a brand focused on hair and scalp health, using scientific and natural ingredients to improve hair quality. The brand aims to occupy a space in the market that values long-term hair health and resilience. The brand aligns with values of efficacy and natural solutions, positioning itself as a premium brand in the haircare market. It pushes against the norms of harsh chemical treatments and focuses on nourishing the scalp and follicles for sustained hair health. # Product The ad showcases Act+Acre's hair product, designed to improve hair health and resilience. Key ingredients are highlighted: Apple Stem Cells protect follicles from damage, Hyaluronic Acid 0.1% hydrates deeply and reduces scalp irritation, and Bamboo Extract strengthens scalp elasticity for resilient follicles. The product is designed for individuals seeking to improve their hair's fullness, health, growth, and shine. The ad addresses the pain point of damaged or unhealthy hair, emphasizing the product's ability to provide noticeable improvements. It presents the product as a solution for those who have struggled to achieve healthy hair using traditional methods. # Visual style The ad has a clean, clinical visual style with a focus on showcasing the product's effectiveness through a close-up view of the hair and scalp. The lighting is soft and diffused, highlighting the texture and detail of the hair. The dark background and minimalistic design contribute to a high-end, scientific aesthetic. The overall style aims to project a sense of trust and efficacy, drawing attention to the specific product benefits and ingredients. # Hooks Headline: "My hair is full, healthy growing... and shiny for the first time in decades." # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a testimonial from a customer named Dina B, who says, "My hair is full, healthy growing... and shiny for the first time in decades." This is included to show the potential positive impact of the product from a customer perspective. The audience is experiencing the results from the customer's perspective. - The ad then highlights key ingredients and their benefits: Apple Stem Cells protect follicles from damage, Hyaluronic Acid 0.1% hydrates deeply and reduces scalp irritation, and Bamboo Extract strengthens scalp elasticity for resilient follicles. The ad tells the story of how the product works to improve hair health. The audience is experiencing the science from the brand's perspective.

# Ad summary This ad shows a woman answering the question of which product she uses to solve the problem of thinning hair, and she claims the stem cell scalp serum has improved her hair. # Brand positioning The brand is presented as a solution for individuals experiencing thinning hair and seeking effective treatments. The ad uses the testimonial of a real person and positions the brand as one that understands and addresses specific hair concerns with accessible and effective solutions. # Product The advertised product is a stem cell scalp serum designed to combat thinning hair. The serum promises to strengthen hair, reduce shedding, and noticeably thicken hair, leaving it softer and healthier. The ad does not explicitly list ingredients or application methods but it implies it is a topical treatment designed for the scalp. The user shares results from using the product, implying that thinning hair is a problem that can be addressed with the product. # Visual style The ad uses a natural and unfiltered visual style, appearing to be shot in a well-lit, real-life setting. The production quality seems casual, resembling user-generated content. The visual style aligns with native platform behaviors. # Hooks Headline: Any holy grail products for thinning hair? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a question about "holy grail products for thinning hair," framed within a "Beauty Hacks Q&A." This presents the perspective of a user seeking recommendations. - The second part is presented by the same woman and expresses that she is "Obsessed with this stem cell scalp serum!" She then claims that after using the product, "My hair is stronger, shedding has decreased, and it feels noticeably thicker, softer, and healthier." This is the user sharing her positive experience and results.

# Ad summary This ad is a screenshot of a tweet by Hair News that shows a clinical study that resulted in a 49% reduction in hair shedding in 6 weeks from the Act+Acre Stem Cell Scalp Serum. The ad also shows the product bottle and a before photo of a person's hair. # Brand positioning Act+Acre is presented as a brand rooted in scientific rigor, offering advanced solutions for hair health. By highlighting a clinical study demonstrating a significant reduction in hair shedding, the brand positions itself as a credible and effective option for those seeking to combat hair loss. The use of the term 'Stem Cell Serum' further elevates the brand's positioning, aligning it with cutting-edge technology and innovation. Act+Acre distinguishes itself by focusing on scientific evidence and proven results, appealing to consumers who prioritize efficacy and measurable outcomes in their hair care routine. # Product The Act+Acre Cold Processed Stem Cell Scalp Serum is a hair care product designed to reduce hair shedding. It is presented as a scientifically-backed solution, with clinical study results showing a 49% reduction in hair shedding in just 6 weeks. This serum aims to address the pain point of hair loss by leveraging stem cell technology and a cold processing method, which may imply the preservation of ingredient potency. The serum is suitable for individuals experiencing hair shedding and seeking a clinically proven solution. # Visual style The ad adopts a clean, split-screen style that emphasizes the product and its results. The left side features a product shot against a neutral backdrop, while the right side shows a 'before' photo. The visual style mimics a social media post format, using a screenshot aesthetic to enhance credibility and align with platform-native content. # Hooks Headline: Act+Acre just released its clinical study results for Stem Cell Serum, showing a reduction in hair shedding by 49% in just 6 weeks.* A very highly promising outcome 👀 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a tweet from Hair News announcing the release of Act+Acre's clinical study results for their Stem Cell Serum. This is from the perspective of a news source and serves to grab attention by highlighting a proven benefit in a way that may lend credibility through the implication of being an unbiased source. - The tweet includes a statistic showing a 49% reduction in hair shedding in just 6 weeks, reinforcing the product's effectiveness. This is from Hair News highlighting a significant benefit of the product to persuade the viewer that it is worth trying. - To the left of the before photo, a product shot of the Act+Acre serum bottle is shown. This is from the brand itself, with the intent to show the product that made such a difference and enable the viewer to make the connection between product and benefit. - On the right, a before photo shows a person's hair with visible thinning. This photo is from the perspective of a brand or customer and visually presents the problem that the product is designed to solve, making the benefits of the serum more tangible.