How 99acres Advertises on Meta

# Ad summary This ad highlights the problem of missing important calls from potential buyers for your property and introduces 99acres.com as the solution, offering expert assistance to ensure you never miss a good deal again. # Brand positioning 99acres.com is presented as a real estate platform that aims to simplify the process of buying and selling properties. The brand positions itself as a solution to the problem of missing out on serious buyer inquiries, suggesting it occupies the space of a reliable and efficient real estate service provider. By highlighting the potential loss of not responding to buyer inquiries, the brand emphasizes the importance of its assistance in securing deals, aligning with values of convenience, expertise, and opportunity. # Product The ad features 99acres.com's service, designed to assist property owners in managing and responding to buyer inquiries. It addresses the problem of missing important calls from potential buyers. The service includes features such as expert assistance to avoid missing deals and a system that identifies serious inquiries. The ad highlights the risk of missing out on potential sales and positions the 99acres.com service as a solution to ensure property owners capitalize on every opportunity. It encourages users to speak to an expert to take control of their property sales. # Visual style The ad has a clean, modern aesthetic with a soft color palette. The production quality appears to be high with well-lit product placement. The use of a phone notification mimics platform-native styles, likely intended to be eye-catching in-feed. The typography is clean and legible. There is an element of lifestyle with the man sitting on the couch drinking coffee. # Hooks Headline: You missed 60 calls # Benefits - [object Object] # Features - [object Object] # Call to action Speak to an expert today # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a notification on a smartphone screen that says, "You missed 60 calls, 6 of them were serious about buying your property." This is from the customer's point of view, immediately grabbing attention by highlighting a common frustration for people selling property – the fear of missing potential buyers. - The scene shifts to a person sitting on a couch, drinking coffee. This is from the brand's perspective, presenting a scenario of someone relaxed at home. It subtly suggests that with 99acres.com, sellers can be more at ease knowing their property inquiries are being managed. - The notification text continues with the message, "Never miss a good deal again." and "Speak to an expert today". This reinforces the value proposition from the brand's perspective, assuring potential users of the service's effectiveness in securing deals and encouraging them to take action by engaging with an expert.

# Ad summary This ad for 99acres.com targets property owners who are tired of handling inquiries themselves. It uses a visual representation of the steps involved in selling a property, implying that 99acres.com can handle these tasks, freeing up the owner's time. The ad includes a call to action to speak to a dedicated expert. # Brand positioning The brand is presented as a solution for property owners who are tired of managing inquiries and follow-ups themselves. It aims to occupy the space of a helpful and efficient partner in the real estate process, providing assistance and expertise to make selling property easier. The brand promotes a value proposition of saving time and effort for property owners, suggesting a lifestyle where they don't have to be bogged down by the details of managing property sales. The brand potentially pushes against the norm of property owners handling everything themselves, offering a professional service to handle the process. The brand positioning appears to be functional, focusing on simplicity and efficiency. # Product The product being advertised is a service that provides assistance to property owners in selling their properties. The ad visually shows the process of listing, receiving calls and inquiries, and following up, culminating in a sale. The service is designed for property owners who want to avoid the hassle of managing these tasks themselves. The USP is implied through the visuals: saving time and effort for property owners by handling the various steps involved in selling a property. The use occasion is when someone is looking to sell their property but doesn't want to be an unpaid inquiry manager. The ad addresses the purchase barrier of the time and effort required to sell a property. # Visual style The ad has a clean and professional visual style with a focus on clarity and simplicity. The production quality appears to be high, with well-lit and sharp visuals. The visual motif involves a handwritten element, with the text appearing as if written on a piece of paper. The image treatment includes background removal and color grading to create a cohesive look. The typography integration is clean and legible, with a focus on readability. The style contrasts with platform norms by using a professional design, which can help it stand out in the feed. # Hooks Headline: Don't be the unpaid enquiry manager # Benefits - [object Object] # Call to action Speak to a dedicated expert today # Point of view - [object Object] # Storyline - The initial list of actions includes "Listed," "44 calls," "60 enquiries," and "23 follow ups," all connected by arrows, showing the steps involved in selling property from the brand’s perspective. This implies the complexity and time investment required to sell a property independently, showcasing the need for a solution. - The brand crosses out "44 calls," "60 enquiries," and "23 follow ups" to highlight that these steps will be handled by 99acres.com, saving the customer from having to take the actions themselves, thereby reducing effort and making the sales process simpler. - The brand emphasizes the ultimate goal, "Sold," with a white circle drawn around it. This emphasizes that the earlier steps all work toward an end goal of getting the property sold, implying the value of using 99acres.com to achieve this desirable outcome.

# Ad summary The ad compares what the user sees (60 unknown callers) versus what the company sees (your next serious buyer). The ad is promoting a relationship manager that helps you close deals. # Brand positioning The ad promotes 99acres.com as a solution for connecting with serious buyers in the real estate market. It positions itself as an expert in identifying valuable leads amidst a sea of irrelevant contacts, offering a service that filters out the noise to help users focus on genuine opportunities and close deals effectively. # Product The ad showcases a Relationship Manager service offered by 99acres.com. It filters through numerous unknown callers to identify and connect users with 'serious buyers'. It is implied that this service saves time and increases the likelihood of successful real estate transactions, helping you close deals more efficiently. # Visual style The ad has a clean and modern visual style with a split-screen design. The left side has a yellow background, while the right side has a blue background. The smartphones are prominently displayed in the center, showing a clear contrast between 'Unknown Callers' and 'Serious Buyers'. The typography is clean and easy to read. The design is simple and straightforward. # Hooks Headline: YOU SEE 60 unknown callers # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by contrasting what the user sees (60 unknown callers) with what the brand sees (your next serious buyer), highlighting the overwhelming number of irrelevant contacts versus valuable leads. The intention is to capture the user's attention by presenting a common problem in the real estate market. - The ad shows two examples of a smartphone screen displaying recent callers. On the left phone, the call list is populated by "Unknown Callers". On the right phone, the call list is populated by "Serious Buyers". This progresses the narrative by illustrating the problem in detail and setting up the brand's solution. - The ad introduces the brand's Relationship Manager service. It emphasizes the service's ability to help users close deals. This progresses the narrative by presenting the brand as the solution to the problem.

# Ad summary This ad promotes 99acres.com as a solution for real estate buyers struggling to find suitable properties. It uses a visual metaphor of a city with hidden properties, highlighting the platform's ability to make finding a home easier through advanced search plans. # Brand positioning 99acres.com is presented as a comprehensive real estate platform that addresses the challenges buyers face in finding properties. The brand positions itself as a facilitator, making the search process easier and more efficient through its advanced and advanced plus plans. It aims to occupy the space of a reliable, user-friendly tool that simplifies property discovery. The brand promotes the value of making hidden properties easily accessible, setting it apart from platforms that may lack robust search capabilities. The brand positioning is functional, focusing on ease of use and efficiency. # Product The ad promotes 99acres.com's Advanced & Advanced Plus Plans. These plans are positioned as a solution to the common problem of buyers not being able to find the properties they want. The plans work by improving the visibility of listed properties on the 99acres.com platform, making them easier for potential buyers to find. The product detail highlighted in the ad shows a listing for a "2 BHK independent house" in "JP Nagar, Bangalore", with a price of "₹3.49 Cr." The ad visually addresses the purchase barrier of property discoverability by suggesting that with 99acres.com, properties become more visible and accessible. # Visual style The ad has a clean and corporate visual style with a consistent blue and yellow color scheme. The production quality is high, with a focus on clear typography and a structured layout. The isometric background creates a sense of depth and density, visually representing the real estate market. The ad mimics a platform-native UI, using a card layout to display the property listing. The overall design is optimized for scannability with clear hierarchy and color contrast. # Hooks Headline: Buyers can't choose what they can't find. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Upgrade Now # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by stating, “Buyers can't choose what they can't find.” This message immediately identifies the central problem buyers face when searching for real estate, setting the stage for the brand’s solution. The perspective is from the buyer's point of view. - The ad then offers a solution, stating, “Until you make it easy to find,” and this line promises a resolution to the buyer’s problem, transitioning into the brand's value proposition. The perspective shifts to the brand, offering a helping hand. - The ad showcases an example of a property listing—a "2 BHK independent house" in "JP Nagar, Bangalore", with a price of "₹3.49 Cr." which provides concrete evidence of the properties available through the platform. This listing includes “View Number” and “Contact” call to action buttons, offering next steps for potential buyers. The perspective is that of a property listing from the 99acres.com platform. - The ad encourages viewers to “Check out Advanced & Advanced Plus Plans,” directing them toward the specific product offerings designed to enhance property visibility. The perspective is from the brand, promoting its services. - The ad ends with an “Upgrade Now” call to action, which prompts immediate engagement and conversion. The perspective is from the brand, driving action from potential users.

# Ad summary This ad from 99acres.com is designed to help sellers get priority placements on their website. The image features a maze of buildings with the headline 'The shortest route to great buyers and great deals.' A path is visually traced across the buildings with a gold pin dropped on one, implying that sellers can have their listings prioritized with advanced plans. # Brand positioning 99acres.com is presented as a modern, tech-forward real estate platform that aims to streamline the process of connecting buyers and sellers. The brand positions itself as a provider of premium services through "Advanced & Advanced Plus Plans", which offer priority placements to enhance visibility and facilitate deals. This implies a focus on efficiency and results, catering to users who value strategic advantage and premium service in their real estate transactions. # Product The product being advertised is a premium placement service for real estate listings on 99acres.com, offered through "Advanced & Advanced Plus Plans." This service is designed for property sellers looking to enhance their visibility and attract more buyers. The ad highlights that by using these plans, sellers can achieve 'priority placements,' implying that their listings will be more prominently displayed on the platform. This feature is portrayed as 'the shortest route to great buyers and great deals,' suggesting that it simplifies and accelerates the process of connecting with potential purchasers. The ad addresses the potential barrier of low visibility by offering a solution that boosts prominence and increases the chances of a successful transaction. # Visual style The ad has a digital, slightly three-dimensional style with an isometric view that gives a structured yet busy feel. The color palette is dominated by blues and yellows, creating a modern and visually appealing contrast. The rendering is clean and polished, making it easy to scan while the maze-like building arrangement adds visual intrigue and represents the complexities of the real estate market. # Hooks Headline: The shortest route to great buyers and great deals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check out Advanced & Advanced Plus Plans. Upgrade Now # Point of view - [object Object] # Storyline - The ad begins by stating, 'The shortest route to great buyers and great deals,' immediately establishing a clear, direct value proposition. This message is told from the brand's perspective, highlighting their service as the fastest way to connect sellers with interested and qualified buyers. - Next, the text 'Get priority placements' is emphasized, telling the viewer that this is the key benefit of using 99acres.com’s advanced plans. This message is from the brand's perspective, reinforcing the unique selling proposition of enhanced visibility. - The ad concludes with a call to action, 'Check out Advanced & Advanced Plus Plans' and 'Upgrade Now,' urging the audience to explore and adopt the promoted service. This is told from the brand’s perspective, directly prompting engagement with their premium offerings.

# Ad summary The ad showcases the 99acres platform as a solution for property owners looking to sell or rent their properties stress-free. It uses a levitating man as a visual metaphor for the ease and lightness the platform offers in listing, shortlisting, and scheduling visits, emphasizing a 'light waali feeling' (feeling of lightness). The ad concludes by reinforcing that choosing 99acres is the 'sahi decision' (right decision). # Brand positioning 99acres is presented as a comprehensive property listing platform designed to alleviate the burden of selling or renting property. The brand aims to occupy the space of a stress-free, easy-to-use service in the real estate market. It promotes a sense of ease and empowerment, suggesting that sellers can effortlessly manage their property listings and related tasks. 99acres positions itself as a platform that simplifies the property selling process and removes the usual hassles, providing a seamless and light experience for its users. # Product The advertised product is the 99acres platform, which helps property owners to easily list, shortlist, and schedule property visits. It offers listing assistance through its executives. The unique selling proposition is that it offers a stress-free selling experience and helps manage the load or burden typically associated with selling or renting property. The platform has various paid plans that offer different features, allowing property owners to choose the level of assistance they need. The ad is telling the viewer that 99acres is worth trying because it simplifies and streamlines the property selling process, reducing the stress and effort required. # Visual style The ad has a polished commercial aesthetic. It uses smooth transitions and static shots with some quick cuts to highlight key features. The production quality is high-end, creating a clean and professional look. The visual motif of the man floating is a recurring stylistic pattern. The pacing is consistent at around 150 BPM, with cuts timed to the music beats and voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man is floating in the middle of an empty room with his arms behind his head, relaxing. - 00:02–00:04 He identifies the property he's in as his own. He then holds up his phone showing the 99acres app. - 00:04–00:08 The man is now floating down a hallway with his arms outstretched like he is flying. - 00:08–00:11 As the man flies, he says that the 99acres executives helped him with listing, shortlisting, and visit scheduling. - 00:11–00:13 The man floats normally, but with a surprised expression, before going back to a normal relaxed expression. - 00:13–00:16 He says that it feels lighter when someone takes care of your load for you. - 00:16–00:20 The app is shown in focus with the man floating out of focus in the background. Overlaid text reads: 'Stress-free selling light waali feeling'. - 00:21–00:25 He is seen floating again in the original room. He says that with 99acres, he made the right decision.

# Ad summary This is a single image ad for 99acres.com, a real estate listing website. The ad highlights the importance of visibility for property listings and encourages users to upgrade to advanced plans for increased exposure. # Brand positioning 99acres.com positions itself as a real estate platform that understands the needs of property owners looking to rent or sell their properties. The brand implies that simply listing a property is not enough and increased visibility is crucial for success. By offering "Advanced & Advanced Plus Plans", 99acres.com suggests a solution to this problem, implying that its platform provides tools and features to help property owners reach a wider audience. The brand aims to occupy the space of a performance-driven real estate partner, pushing against the norm of basic listing services. # Product The product being advertised is the premium upgrade options for property listings on 99acres.com, specifically the "Advanced & Advanced Plus Plans". These plans are designed to increase the visibility of listed properties, which in turn is expected to generate more inquiries. The ad addresses the pain point of having a listing that isn't getting any attention, implying that upgrading to a premium plan will solve this issue. The core value proposition is that increased visibility leads to increased inquiries, making it more likely to find a tenant or buyer quickly. The product is implicitly targeted towards property owners or real estate agents who are actively trying to rent or sell a property and are not satisfied with the current level of interest in their listing. # Visual style The ad uses a clean and modern visual style with a focus on clarity and simplicity. The smartphone and listing previews are rendered in a 3D style with slight drop shadows, giving the image depth. The color palette is primarily blue and yellow, which creates a sense of trust and optimism. The overall design is uncluttered and easy to understand, making it highly scannable in a social media feed. # Hooks Headline: Your listing is live. But... NOBODY'S LOOKING 👀👀 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Upgrade Now # Point of view - [object Object] # Storyline - The ad opens with the statement, "Your listing is live. But..." This sets up the problem that even though the user has taken the first step of listing their property, it doesn't guarantee results. This message is told from the brand's perspective to grab attention and introduce the core issue the ad aims to address. - The copy transitions to "NOBODY'S LOOKING", visually emphasized with eye emojis, which highlights the frustration of having a listing with no visibility. This message is from the brand's perspective, aiming to connect with the user's potential disappointment and emphasize the need for a solution. - An illustration of listings on a phone is shown, the foreground listing states "3 BHK Independent villa Sarjapur Road, Bangalore". The brand is displaying an example of how listings appear to users on the app to highlight the functionality and appeal of the platform. The inclusion of a 'Live' tag and options to 'View Number' and 'Contact' create transparency for the user. - The ad includes a speech bubble that shows "No visibility = No enquiries", which directly connects the problem with the consequence. This message is from the brand's perspective, providing a clear and concise explanation of the value proposition: increased visibility leads to more inquiries. - The ad concludes with "Check Out Advanced & Advanced Plus Plans." and an "Upgrade Now" button, which offer a clear call to action. This is from the brand's perspective, designed to guide users towards exploring premium plans as the solution to their visibility problem.

# Ad summary The ad promotes 99acres as a stress-free way to sell and rent property, offering lifetime free listings, unlimited free inquiries, and access to genuine buyers and tenants. # Brand positioning 99acres positions itself as a stress-free, reliable, and convenient platform for property owners looking to sell or rent their properties. The brand aims to occupy a space in the consumer's mind as a provider of 'sukoon' (peace of mind) by offering benefits like lifetime free listings, unlimited inquiries, and genuine buyers and tenants. The brand avoids high-pressure sales tactics, instead focusing on emotional benefits and a lighthearted tone. # Product 99acres is a property listing platform designed to help property owners sell or rent their properties. It offers lifetime free listings, unlimited free inquiries from potential buyers or tenants, and access to a pool of genuine buyers and tenants. The platform addresses the pain points of property owners by promising stress-free selling and renting experiences, summarized as 'light waali feeling'. The ad highlights that listing on 99acres will bring 'sukoon' or peace of mind by eliminating the typical hassles associated with property transactions. # Visual style The ad has a polished, bright, and cheerful aesthetic. It uses smooth transitions and static shots. The production quality is high, giving it a commercial feel. The visual motifs include outdoor scenes symbolizing relaxation and peace of mind. The pacing is consistent, with each shot held long enough to convey its message clearly. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A man stands in an empty apartment and explains that he listed his property on 99acres. This introduces the brand and the core action of listing a property, setting the context for the benefits to follow. - 00:05–00:09 00:05–00:09 The man is shown relaxing in a hammock, with text overlaying 'lifetime free listings'. The visual and text highlight the benefit of free listings, connecting it to the concept of relaxation and peace of mind. - 00:09–00:12 00:09–00:12 The man is shown relaxing on a beach, with text overlaying 'unlimited free inquiries'. This scene adds another layer of benefit by associating unlimited inquiries with relaxation and ease. - 00:12–00:16 00:12–00:16 The man is shown sitting by a campfire at night, with text overlaying 'genuine buyers and tenants'. This assures potential sellers that they will find trustworthy buyers/tenants. - 00:16–00:18 00:16–00:18 The man looks directly at the camera and says, 'Matlab sukoon hi sukoon.' This reinforces the central theme of 'sukoon' by stating that 99acres offers complete peace of mind. - 00:18–00:24 00:18–00:24 A mobile phone showing the 99acres app interface is displayed, along with the text 'stress-free selling, light waali feeling'. The shot serves to show the app and its ease of use in a visual demo, connecting back to the concept of 'sukoon'. - 00:24–00:28 00:24–00:28 The man is shown sitting cross-legged in a field, with the 99acres logo formed by clouds in the sky. The man smiles to signify that he made the right decision, providing a concluding visual that reinforces the message of the ad.

# Ad summary This ad compares the number of inquiries a real estate listing receives before and after upgrading to Advanced & Advanced Plus Plans on 99acres.com. The ad uses a split-screen design with 'Before upgrade' on the left, showing 02 inquiries, and 'After upgrade' on the right, showing 47 inquiries. It highlights the benefit of the upgraded plan in generating more real buyer inquiries. # Brand positioning 99acres.com positions itself as a platform that can significantly increase the visibility and engagement of real estate listings, leading to more inquiries from real buyers. The brand promotes its premium, paid offerings, specifically Advanced & Advanced Plus Plans, as a solution for real estate professionals looking to boost their listing's performance. By showcasing a tangible increase in inquiries, the brand aims to instill confidence in its ability to deliver results for its clients, appealing to those who seek a functional and effective solution to attract potential buyers and streamline their sales process. # Product The 'Advanced & Advanced Plus Plans' are premium upgrade options offered by 99acres.com, designed to boost the visibility and performance of real estate listings. These plans aim to address the challenge of low engagement and limited inquiries by providing enhanced features and exposure on the platform. The ad highlights a significant increase in the number of inquiries after upgrading, showcasing the plan's effectiveness in attracting potential buyers. The plan also addresses the concern of the quality of inquiries by emphasizing that they are from 'Real buyers. Real calls.' thus assuring users that the leads are genuine and valuable. The product is for real estate professionals and property owners who are looking to increase the number of inquiries and connect with serious buyers. # Visual style The ad uses a clean and direct visual style with a split-screen comparison to immediately highlight the contrast in results. The use of bright, contrasting colors (white and blue) further enhances the visual impact and draws attention to the key metrics. The layout is simple and easy to understand, prioritizing clarity and scannability. The overall effect is professional and trustworthy, designed to convey a clear message about the value of the advertised product. # Hooks Headline: 47 # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Check out Advanced & Advanced Plus Plans. # Point of view - [object Object] # Storyline - The ad first presents the 'Before upgrade' scenario on the left side of the screen, showing a listing receiving only '02 Enquiries this month.' This sets the stage by highlighting the problem of low engagement, told from the perspective of the property seller or real estate agent. - The ad then transitions to the 'After upgrade' scenario on the right side, revealing a dramatic increase to '47 Enquiries this month.' This visual comparison emphasizes the positive impact of upgrading to the Advanced & Advanced Plus Plans, told from the perspective of 99acres.com to show the value they provide. - To reassure the user of the listing quality, the ad claims 'Real buyers. Real calls.' This addresses a potential concern about the quality of leads generated, told from the perspective of 99acres.com to build trust in its platform and increase motivation to upgrade. - The ad concludes with a direct call to action, prompting users to 'Check out Advanced & Advanced Plus Plans.' and 'Upgrade Now.' This encourages immediate action, told from the perspective of 99acres.com to drive conversions.

# Ad summary This ad for 99acres, an Indian real estate platform, uses a whimsical tone to demonstrate how easy it is to sell property through their service. A man is shown floating through various rooms in his home, smiling and relaxed, while touting the services provided by the platform to help with listing, shortlisting, and visit scheduling. The ad emphasizes the stress-free and easy nature of selling property through 99acres. # Brand positioning 99acres is presented as a property listing platform that simplifies the process of selling property in India. The brand aims to occupy the space of a reliable and supportive partner, helping property owners navigate listing, shortlisting, and scheduling visits. The tone is lighthearted and whimsical, suggesting that the brand aims to make the property selling process less stressful and more manageable. The brand differentiates itself by offering personalized assistance from its executives, emphasizing ease and support in a market often perceived as complex and cumbersome. This functional positioning is coupled with an emotional appeal of feeling light and stress-free during what is usually a tense process. # Product 99acres is a real estate platform designed to help property owners sell their properties in India. It provides a range of services, including listing, shortlisting, and visit scheduling, all supported by 99acres executives. The platform offers different plans, including 'Owner PRO,' which gives 100% Society-Verified Leads for properties. USPs include personalized assistance to help manage tasks that cause stress to people. The ad suggests the platform is for anyone looking to sell property, as it addresses the common pain point of stress and workload, promising a 'stress-free selling' experience. It addresses purchase barriers by highlighting the ease and assistance provided, making the process of selling a property simpler and less overwhelming. # Visual style The ad has a whimsical and lighthearted aesthetic, combining realistic settings with surreal elements like a man floating through the air. The production quality is polished, resembling a professional commercial with clear visuals and smooth transitions. The editing rhythm is moderate, with cuts timed to emphasize key points in the voiceover. The visual motif of the man floating conveys a sense of ease and stress-free selling, which is the central message of the ad. The pacing is consistent, maintaining a calm and cheerful tone throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man floating comfortably in an empty room. - 00:02–00:04 The man speaks, stating that he listed his property on 99acres. - 00:04–00:08 The scene changes to the man floating through a hallway, then zooming towards the camera. - 00:08–00:11 He explains that a 99acres executive helped him with listing, shortlisting, and visit scheduling. This communicates that the company has good customer service and support. - 00:11–00:11 The man's perspective is being shared, in a lighthearted tone. - 00:11–00:14 The man speaks directly to the camera, making excited facial expressions. - 00:14–00:17 He says that when someone takes care of your load, you feel light, referring to the brand 99acres. - 00:17–00:20 A smartphone is shown, with several service plan options. The overall tone is positive and reassuring. - 00:20–00:22 The man is shown floating again in a relaxed position, as a voiceover calls out “stress-free selling.” - 00:22–00:25 The man floats again, happy, and says that using 99acres was the right decision.

# Ad summary This ad promotes a 4 BHK villa in Sector 3C, Gandhinagar, with a price of ₹1.20 CR. The ad uses a direct and straightforward approach, providing essential details and a call to action to learn more. # Brand positioning The brand, "99acres.com", positions itself as a platform for real estate listings, connecting buyers and sellers of properties. The brand does not emphasize any particular lifestyle or emotional connection, but the ad focuses on the availability of real estate for sale. The brand is a listing platform, so it benefits from quantity. The brand seems to follow standard real estate practices without significant differentiation. # Product The product being advertised is a 4 BHK villa located in Sector 3C, Gandhinagar. The villa is presented as a real estate opportunity for potential buyers. The price is listed as ₹1.20 CR. This is a standard format for a real estate ad, providing basic information about the property's size, location, and cost. The ad aims to overcome the barrier of information scarcity by providing key details upfront, encouraging interested buyers to inquire further. # Visual style The ad has a basic and straightforward visual style, characterized by a low-resolution image. The property details are displayed in a simple, semi-transparent overlay with a gradient background. The overall aesthetic is functional, focusing on providing information rather than creating a high-end or aspirational feel. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action KNOW MORE # Point of view - [object Object] # Storyline - The ad displays an image of the interior of a villa or apartment, giving viewers a glimpse of a potential living space. This is intended to capture attention and provide a visual context for the listing. This is being conveyed from the perspective of the listing. - The ad presents the key details of the property: "4 BHK VILLA", location "Sector 3C, Gandhinagar", and the price "₹1.20 CR*". This is designed to inform potential buyers quickly and efficiently. This is being conveyed from the perspective of the listing. - The ad includes a call to action button "KNOW MORE" to encourage viewers to engage and seek further information about the property. This prompts immediate action from interested buyers. This is being conveyed from the perspective of the listing.

# Ad summary This ad is for a 4 BHK villa in Vasundhara Colony, Gopal Pura Mode, Jaipur. The ad features a picture of the property entrance and includes the price. # Brand positioning This ad promotes real estate listings on 99acres.com. The brand seems to position itself as a facilitator for real estate transactions by displaying property details and offering access to home ownership opportunities, but withholds judgment or direct input. # Product The product is a 4 BHK villa located in Vasundhara Colony, Gopal Pura Mode, Jaipur. The listing is presented with a price of ₹65 LACS. The ad highlights the availability of a residential property in a specific location. # Visual style The visual style is a real estate listing image. The production quality appears to be casual and unedited. The image is a straightforward shot of the property's exterior without any stylized filters or effects. # Hooks Headline: 4 BHK VILLA # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action KNOW MORE # Point of view - [object Object] # Storyline - The ad starts by showing the exterior of a villa, setting the scene and subject of the listing. The perspective is from a potential buyer or real estate searcher who might be interested in properties in that area. - The ad presents details of the property, namely its size (4 BHK) and location (Vasundhara Colony, Gopal Pura Mode, Jaipur), giving the viewer concrete information about the property. This part is told from the brand's perspective as a real estate broker. - The ad ends by displaying the price (₹65 LACS*) and a call to action (“KNOW MORE”), encouraging the viewer to take the next step. This part is told from the perspective of a real estate brand inviting potential customers to engage further with the property listing.

# Ad summary Ad for a 1 BHK villa in Kalwa, Thane West, Thane. # Brand positioning The brand, 99acres.com, positions itself as a comprehensive real estate platform connecting buyers and sellers. The ad features a listing in what appears to be a lower income neighborhood, indicating the platform caters to a wide range of properties and budgets. By including this listing, the brand emphasizes accessibility and variety in its offerings. # Product The advertised product is a 1 BHK (1 bedroom, hall, kitchen) villa located in Kalwa, Thane West, Thane. The image shows a modest, exterior view of the property. Details include white walls, a corrugated metal roof with a satellite dish attached, and an open doorway covered by a curtain. A black umbrella hangs on the wall next to the door. The listed price is ₹6 LACS*, suggesting an affordable housing option. # Visual style The ad utilizes a straightforward, documentary-style visual approach. The image appears to be a snapshot of the property with minimal staging or retouching. The branding is simple and direct, and the overall aesthetic is functional and informative rather than aspirational. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action KNOW MORE # Point of view - [object Object] # Storyline - The ad opens with a wide shot of the exterior of a simple, small villa. This image sets the scene and introduces the property to potential buyers, offering a glimpse into its physical condition. - Text overlay specifies the property type (1 BHK VILLA), location (Kalwa, Thane West, Thane), and price (₹6 LACS*), giving potential buyers key information about the listing and its affordability. This information aims to engage those seeking budget-friendly housing options. - A 'KNOW MORE' button encourages viewers to take the next step and inquire about the property. This aims to convert initial interest into active engagement with the brand.

# Ad summary This ad promotes the purchase of a plot in Sector 144, Noida, with the real estate company 99acres. # Brand positioning The brand presented in the ad is 99acres, a real estate company. The ad showcases their listings of plots for sale, specifically highlighting a property in Sector 144, Noida. The brand aims to occupy the space of a reliable and accessible real estate provider, offering opportunities for land investment. The brand's positioning is functional, focusing on providing access to real estate opportunities. # Product The product being advertised is a plot of land located in Sector 144, Noida. The ad targets potential buyers interested in purchasing land, likely for building a home or as an investment. The ad specifies that the price of the plot is ₹6 Lac*. The ad aims to address the purchase barrier by presenting a specific plot at an accessible price point. The ad tells the viewer that this product is worth buying because it offers a real estate opportunity in a specific location at a specified price. # Visual style The ad has a straightforward and practical visual aesthetic. The production quality appears to be a standard photograph, likely taken on-site and touched up minimally. The design uses clear blocks of color to separate information and guide the viewer's eye. The typography is simple and legible, prioritizing clarity over stylistic flair. The overall style is functional, focusing on presenting information about the property clearly and directly. # Hooks Headline: PLOT Sector 144, Noida # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action KNOW MORE # Point of view - [object Object] # Storyline - The ad opens with a clear visual of a house, establishing the context of real estate and homeownership. The intent is to immediately draw in viewers interested in purchasing property. The audience experiences this beat from the brand's perspective, showcasing what a potential home could look like. - The ad provides specific details about the property—'PLOT Sector 144, Noida ₹6 Lac* PRICE'— to convey the tangible opportunity for real estate acquisition. This information aims to provide key details like location and price for the customer to consider. The audience experiences this part from the brand's perspective, providing key sales information. - The ad includes a 'KNOW MORE' call to action button, inviting viewers to engage and learn more about the plot. This step encourages potential buyers to take the next step in the purchasing journey. The audience experiences this from the brand's perspective, clearly telling the viewer what the next step to take is.

# Ad summary This ad promotes 99acres as a platform for buying, selling, and renting properties. The ad emphasizes a stress-free experience with unlimited free inquiries and genuine buyers and tenants. # Brand positioning 99acres is presented as a user-friendly platform designed to simplify the process of listing, buying, selling, and renting properties. The brand is positioned around the concept of 'Sukoon,' which translates to peace of mind, implying a hassle-free experience for its users. It distinguishes itself by offering features like lifetime free listings, unlimited free inquiries, and access to genuine buyers and tenants, all aimed at reducing the stress typically associated with property transactions. The brand aims to occupy a space of reliability and ease in the real estate market, promoting a feeling of comfort and satisfaction for its users. # Product The product being advertised is the 99acres online platform, a comprehensive solution for real estate needs. It allows users to list properties for sale or rent, search for properties to buy or rent, and connect with genuine buyers and tenants. The platform offers lifetime free listings, unlimited free inquiries, and a user-friendly interface that simplifies property transactions. It also provides various plans (Self-Service and Assist Plans) for users seeking to upgrade their listings, offering benefits such as high visibility across multiple locations and the ability to reach buyers on Google and Facebook. The ad emphasizes 'stress-free selling,' positioning 99acres as a tool that provides peace of mind throughout the property transaction process. The ad suggests that 99acres is worth trying or buying because it offers a combination of free services and enhanced visibility options, making it easier to connect with the right buyers or tenants. # Visual style The ad has a bright and airy aesthetic with natural lighting and vibrant colors. The editing style consists of quick cuts and smooth transitions between scenes. The production quality has a polished commercial feel. The visuals sync with the voiceover lines. The pacing is consistent throughout the ad, at around 100 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The man in the ad explains that he listed his property on 99acres. - 00:05–00:08 He then transitions to stating that he will now have 'Sukoon' (peace of mind) due to the lifetime free listings. - 00:09–00:12 The ad conveys that there will be 'Sukoon' from unlimited free inquiries. This builds on the prior statement, highlighting another benefit of the platform. - 00:12–00:16 Then the ad transitions to genuine buyers and tenants being another benefit that will allow for 'Sukoon'. - 00:16–00:18 The man explains that means Sukoon hi Sukoon (peace of mind). - 00:18–00:23 The ad highlights the 99acres platform interface and states 'stress-free selling, light waali feeling' (light feeling). - 00:24–00:28 The man states “99acres kiya sahi decision Liya” (99 acres made the right decision).

# Ad summary This ad for 99acres features a man who explains that he listed his property on their app. He explains that by doing so he gets a lifetime of free listings, unlimited free inquiries, and only genuine buyers and tenants, resulting in a stress-free selling and a "light waali feeling." He says that listing on 99acres was the right decision. # Brand positioning 99acres is an online platform for buying, selling, and renting real estate. The brand is positioned as a solution for property owners and landlords seeking an efficient and stress-free way to connect with genuine buyers and tenants. It promotes the idea of simplifying the selling or renting process by providing lifetime free listings, unlimited free inquiries, and access to genuine leads, emphasizing ease and a positive experience. # Product The product is the 99acres platform, an online service that allows property owners to list their properties for sale or rent. It provides lifetime free listings, unlimited free inquiries, and access to genuine buyers and tenants. It aims to alleviate the stress of property transactions, offering a seamless experience for users looking to sell or rent their properties. # Visual style The ad has a polished commercial feel with bright, even lighting and a clean, uncluttered visual aesthetic. The editing style combines static shots with smooth transitions and a moderate pacing. The use of visual effects, like the floating man and text overlays, enhances the message and adds a creative flair. The audio-visual sync is not strongly timed to the music, but the pacing of the cuts aligns with the spoken lines to emphasize key points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man is floating in an empty room, smiling with his hands behind his head. He is shown relaxing and at peace, implying satisfaction. - 00:02–00:04 00:02–00:04 The man floats closer to the camera, now holding up a smartphone displaying the 99acres logo. He is speaking to the viewer, presenting the product. - 00:05–00:13 00:05–00:13 The man is shown floating, flying, and doing acrobatic moves, with text overlaid promoting "Lifetime Free Listings," "Unlimited Free Enquiries," and "Genuine Buyers and Tenants." This illustrates the benefits of using the 99acres platform. - 00:14–00:18 00:14–00:18 The man is talking to the camera with an exaggerated facial expression, then is shown floating in a meditative pose. He explains the emotional benefit of using 99acres and how it can make a person feel lighter. - 00:19–00:23 00:19–00:23 A smartphone displaying 99acres' app is brought into focus. Overlaid text reads "Stress-Free Selling Light Waali Feeling." This illustrates the value proposition of the platform. - 00:24–00:28 00:24–00:28 The man is again shown floating in an empty room, smiling with his hands behind his head. He concludes by saying that listing on 99acres was the right decision, reinforcing the message.

# Ad summary The ad promotes 99acres.com as a platform to list properties for free and sell them faster. It features a man using the platform on his phone, along with a chat bubble showing interest from a potential buyer and details of an independent house listing. # Brand positioning 99acres.com is presented as an efficient and user-friendly platform for buying and selling properties. The brand promises to help users list properties for free and sell them faster, suggesting a focus on speed and ease of use. The ad implies a modern, tech-enabled approach to real estate, positioning 99acres.com as a solution for streamlining the property selling process and connecting sellers with genuine buyers. # Product The featured product is 99acres.com's platform for listing and selling properties. The platform allows users to list their properties for free, with the promise of faster sales. The ad is targeted towards property owners looking to sell their houses, particularly those who value efficiency and ease of use. The platform addresses potential purchase barriers by offering free listings and access to genuine buyers, implying that it simplifies the selling process and connects sellers with serious potential customers. It appears to provide tools and features for sellers to manage inquiries and showcase their properties effectively. # Visual style The ad has a clean and modern visual style. It features a combination of real-life imagery and graphic elements. The production quality appears to be high, with polished lighting and professional-looking graphics. The background is a gradient blue, and the overall aesthetic feels contemporary and trustworthy. The layout is simple and easy to scan, with a clear hierarchy of information. The image treatment includes subtle lighting effects to highlight key elements. The ad style aims to be native to a feed environment, with a focus on scannability and clear messaging. # Hooks Headline: Property Dikhegi Toh Bikegi # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Request a call back # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The headline, "Property Dikhegi Toh Bikegi," is displayed, suggesting that if a property is showcased effectively, it will sell. This is the brand communicating the core value proposition of increased visibility leading to quicker sales. - The line "List for free. Sell faster." is displayed, promising the user benefit from using the platform. This reinforces the brand's promise of efficiency and cost-effectiveness for sellers. - A man is sitting in a beanbag chair, looking at his phone. A message bubble appears next to him, indicating a potential buyer is interested in his property. This represents a customer POV, highlighting the positive experience of receiving interest from potential buyers through the platform. - A property listing for a "3 Bedroom Independent House" in Hoskote, Bangalore is displayed, further showcasing the ease of finding listings on the platform. This demonstrates the platform's utility and the quality of properties listed. - Icons at the bottom highlight "Free lifetime listings," "Unlimited enquiries," and "Genuine buyers," showcasing the main benefits of using 99acres.com. This reinforces the value proposition from the brand's perspective. - A "Request a call back" button is shown at the bottom. This is a direct CTA, prompting the viewer to engage with the brand and learn more.

# Ad summary The ad promotes 99acres.com as a way for people to sell their property easier and faster, and request a call back to begin. # Brand positioning 99acres.com positions itself as a user-friendly platform that simplifies the process of selling property. The brand emphasizes ease, speed, and efficiency in property transactions, contrasting with the often complex and time-consuming traditional methods. By offering free listings, unlimited inquiries, and access to genuine buyers, 99acres.com aims to be a go-to solution for anyone looking to sell their property effectively. The brand's approach is functional, focusing on providing practical tools and services that streamline the selling process and deliver tangible benefits to its users. # Product The featured product is 99acres.com, a platform designed to facilitate the sale of property. It works by providing users with free lifetime listings, unlimited inquiries, and access to genuine buyers, all aimed at simplifying and accelerating the selling process. The platform is suitable for anyone looking to sell their property, and the ad specifically mentions that selling property through the platform is simpler, faster, and better. The key selling points highlighted in the ad are the free listings and the streamlined process, addressing the common barriers of cost and complexity typically associated with property sales. The ad tells the viewer that the platform is worth trying because it offers a more efficient and cost-effective way to sell property. # Visual style The ad is brightly colored and uses a soft design. The brand is promoted on a cloud background, and the fonts and text are modern and bold. The ad mimics app user interface by displaying a notification bubble and listing, to simulate how the platform works. # Hooks Headline: Free mein list karo. Aaram se sell karo. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Request a call back # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating the key value propositions: "Free mein list karo. Aaram se sell karo." The brand is conveying that listing is free, and selling is easy. - The ad emphasizes how selling your property just got simpler, faster, and better, to demonstrate the benefit of using the service. This messaging is from the brand to communicate the value. - An image of a house listing is shown within a notification that says, "You have 12 new enquires", and provides information for "2 BHK independent house." The listing includes the location and cost of the property. This section is shared by the customer, and proves the viability of the ad's claim that selling through the platform is fast and simple. - The ad highlights three key benefits: "Free lifetime listings," "Unlimited enquiries," and "Genuine buyers." The brand highlights these to demonstrate the value provided to users of the platform. - A button with the text, "Request a call back" is shown to prompt the customer to begin using the platform. The brand is attempting to engage potential sellers.

# Ad summary This ad promotes 99acres.com as a platform where users can list properties for free and give their home the attention it deserves. # Brand positioning 99acres.com is presented as a real estate platform that understands the importance of giving a home the attention it deserves. The brand positions itself as a user-friendly service, emphasizing the ability to list properties for free, simplifying the process of showcasing and selling homes. This positioning suggests that the brand values accessibility and aims to empower homeowners, making real estate transactions easier and more appealing. # Product The advertised product is 99acres.com, a real estate platform where users can list their properties for sale or rent. The platform is positioned as a tool for homeowners and property managers to give their homes the attention they deserve. The ad highlights that listing on 99acres.com is free, removing a potential barrier for users looking to sell or rent their properties. The platform is presented as accessible via both desktop and mobile app, ensuring users can manage their listings and interact with potential buyers from any device. The ad conveys the value proposition of increased visibility and potential interest in properties listed on 99acres.com. # Visual style The ad has a polished, commercial aesthetic. The editing style combines static shots with smooth transitions, maintaining a consistent pace throughout. The use of ambient lighting in the initial shots gives a warm, inviting feel, while the later shots with decorative lights add a touch of elegance. The transition to a solid blue background with white text provides clarity and reinforces the key message. The visuals are clean and professional, reflecting a high production quality aimed at appealing to property owners and potential buyers. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The ad begins by showcasing a modern, three-story apartment building with a manicured lawn and landscaping. A 'FOR SALE' stamp appears intermittently over the building, and the text overlay reads, 'BUT NO ONE KNOWS YET.' This sets a mysterious tone, implying that the property is available but not yet discovered by potential buyers. - 00:06–00:15 00:06–00:15: The perspective shifts to a close-up shot of a person using a laptop to search '99acres.com' on Google, highlighting the platform's accessibility. After navigating to the website, the focus shifts to a 'Post property FREE' button, emphasizing the cost-free listing service. The scene transitions to show several chat bubbles appearing around the laptop, conveying the idea of increased engagement and interest in a property listed on the platform. - 00:15–00:21 00:15–00:21: The ad returns to the apartment building, now with decorative lights and cars parked outside. It then transitions to a blue screen featuring a mobile phone with the 99acres app and the text, 'Give Your Home The Attention It Deserves. List For FREE On 99acres.' This reinforces the message of increased visibility and the benefit of free listing. - 00:21–00:26 00:21–00:26: A voiceover states, 'Give Your Home The Attention It Deserves. List For FREE On 99acres.' while visually showing a search bar with '99acres.com' and prompts to download the 99acres app on Apple and Play stores. This serves as a call to action, encouraging viewers to use the platform.

# Ad summary This ad for 99acres uses dynamic search terms to show a wide variety of properties. The ad is presented in a bright, animated format. # Brand positioning 99acres is presented as a versatile real estate platform that accommodates a wide array of housing needs, from luxury apartments to more modest homes near transportation hubs. The brand's visual identity, with its modern, clean design and bright color scheme, conveys accessibility and trustworthiness. The brand aims to position itself as a comprehensive solution for anyone looking for property, emphasizing convenience and variety with the tagline, "Whatever you're searching for, we have it." # Product 99acres is a real estate platform designed to simplify the process of finding properties, whether for rent or purchase. The platform allows users to search for homes based on specific criteria such as location, number of bedrooms (BHK), and proximity to amenities like transportation. The ad demonstrates that the platform caters to a diverse range of needs and preferences, from luxury apartments in upscale neighborhoods to more affordable options near public transportation. The app's user-friendly interface and comprehensive search capabilities position it as a go-to resource for anyone in the market for a new home or investment property. # Visual style The ad has a bright, clean, and modern aesthetic with a simple animated format. The editing style employs quick cuts to show new search queries and a variety of properties. The production quality is polished, with a consistent color scheme and clear text overlays. The pacing is quick, creating a sense of dynamic movement and variety. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SWIPE RIGHT TO BROWSE! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad shows a digital rendering of buildings in blue, with a search bar containing the words “Luxury 4BHK in Hiranandani Estate.” - 00:02–00:04 00:02–00:04 Once the search is entered, various photos of luxury homes appear. - 00:04–00:06 00:04–00:06 The search bar now says, “2BHK near station in Kalyan West.” - 00:06–00:07 00:06–00:07 Photos related to that search are now shown. - 00:07–00:09 00:07–00:09 The search bar now reads “Ready to move 3BHK in Thane West.” - 00:09–00:10 00:09–00:10 The ad shows the 99acres logo. - 00:10–00:13 00:10–00:13 The ad states the brand message, “Whatever you’re searching for, we have it.”