Decoding The TikTok Ad Creation Process

With an ever-changing paid media landscape, in an era of signal loss, and Black Friday/Cyber Monday on the horizon, it’s vital to nail your creative processes now more than ever before. Which means creative decision making and creative strategy is now mission critical.

That’s why this year’s event is built around three core themes — ideation, briefing, and retrospectives — to give you end-to-end insight on the creative process.

As CEO of Motion, Reza Khadjavi will kickoff the Summit in an engaging keynote address. He will share trends and insights he’s seeing on the frontlines of what’s working for top brands’ performance creative in 2022 and beyond.

Whether your goal is to start working better with brands as a UGC creator or manage UGC creators more effectively, this panel is a must watch. We’ve gathered the top UGC experts to share how to pitch ideas, get them executed, and, most importantly, launch winning content. After this panel, you’ll have a massive list of dos and don'ts … so you can bring brands a better ROI if you’re a UGC creator or start sourcing the creative you actually want as a manager.

Mirella Crespi will shed some serious light on how to build a powerhouse performance marketing system in this special session. From strategy to production to iteration, you’ll get insights into the exact processes she’s seeing working with her clients right now.

Trends … campaign results … brand personas … you know all the pieces, but how do you put it all together to create thumb-stopping ads that consistently convert? In this dynamic panel, we’ve assembled some of the top mind’s on creative strategy, brand performance marketing, and data to share what’s working now and why. So you’ll be able to improve your creative decision making and always know what your next great ad will be.

With TikTok’s explosive growth, it’s easy to say “you need to be on TikTok!” But what are the real strategies working right now that you can use to launch top performing ads, source better creative, and execute top-notch UGC? In this session, Savannah will share all her best tips to make TikTok your number one acquisition strategy.

The media buying landscape is changing rapidly. What used to work doesn’t, and brands value efficient growth more than a “scale at any cost” mentality. This panel will dive deep into why this shift matters, how the C-suite thinks, what’s required to get more buy-in to the creative strategy process, and why retrospection is now essential. You’ll walk away with knowing exactly how your brand or agency can take advantage of this new “efficient media wave.”

As the Head of Performance Creative at Wpromote, Adam will discuss how to pair world-class creative with data insight. He’ll share the most important metrics to monitor, how to marry data and creative, and how you can revamp your creative decision-making.

As a senior media buyer and creative strategist with millions in ad spend across FB, IG, Google & Tiktok, Nicole will be sharing frontline insights of what’s like to be a creative strategist. Whether you’re in-house at a DTC organization, work for or own a brand, or are balancing multiple clients, you’ll walk away with a clearer vision on your key activities, goals, and more.

Great ads don’t get created without great teams. In this special session, we’ve gathered some of the top leaders on building a dynamic, flexible, and scalable creative team. You’ll get clarity on who you need to hire, what responsibilities people need to have, and how to optimize your team’s creative workflow for ultimate success.

Join Evan Lee, Motion’s Head of Creative Strategy, to close out The Creative Strategy Summit! He’ll share key learnings from the event and how to put all the pieces together in an actionable plan to set you and your team on the path for success.