“I ran this fun test for a client who was wondering what how their models should pose in photos. The results showed a small but tangible impact for shots with eye contact!”
Last Month, Motion user Amanda was asked by her client to confirm a hypothesis she had heard: creatives where a model makes eye contact with the camera outperformed creatives where they didn't.
Amanda dove into her naming conventions and ran a quick empirical test on Motion to compare a series of ads featuring models she had run over the course of the prior two months. Her results showed that eye contact beat out no eye contact - with a ROAS increase of ~6%.