Creative
Strategy
SUMMIT
Creative
Strategy
SUMMIT
Experience the future of creative strategy
A virtual summit packed with epic sessions covering tactical execution and future-focused trends in DTC advertising.
Creative strategists, performance marketers, and growth team members — join us September 19 & 20.
Why learn about Creative Strategy?
Creative is the #1 lever for success in paid social.
But, unlocking creative potential requires a keen understanding of the art and science behind winning ads.
This has led to the rise of the creative strategist — someone who can bring these two worlds together.
The greatest strategists in the world follow a proven framework called the "creative strategy flywheel" to help them continuously refine ad creatives for better performance.
You'll learn every step of it at this year's summit.
The lineup
They’ve run top agencies, turned brands into household names, managed billions of dollars in ad spend — and now they’re joining forces for the most in-depth creative strategy summit ever.
Two content-packed tracks
Discover the latest creative strategy trends for 2025, plus get tactical guidance on creative operations and production in these live virtual sessions.
day 01: Creative Strategy Trends
SEPT 19 @ 9:00 AM - 10:00 AM PT
Creative Strategy Trends
The anatomy of the perfect ad (and how to make them)
Advertising ace, captain of creative, sovereign of strategy, Savannah Sanchez is a seasoned consultant and titan of the craft. She breaks down the DNA of perfect ads and walks you through her personal ad production process so you can execute campaigns with confidence.
Presented by Savannah Sanchez
SEPT 19 @ 10:00 AM - 11:00 AM PT
Creative Strategy Trends
BFCM planning & 2025 big bets
Join the hosts of Marketing Operators — DTC’s preeminent industry podcast — to learn how to win when competition is at its fiercest. They'll share how BFCM and 2025 plans are shaping up at HexClad, Ridge, and Jones Road.
Presented by Connor Rolain, Connor MacDonald, and Cody Plofker
SEPT 19 @ 11:00 AM - 12:00 PM PT
Creative Strategy Trends
Using AI to 10x your creative output
Alex Cooper has been experimenting like mad with AI in his ad production process. In this session, you'll learn his perfected system, failures to avoid, and new flows that will help you push out creative at lightning speed.
Presented by Alex Cooper
SEPT 19 @ 12:00 PM - 1:00 PM PT
Creative Strategy Trends
Knowledge stacking: The secret to becoming a great creative strategist
Being an effective creative strategist requires turning analytics, customer psychology, culture, and trends into clear plans of attack. Phillip Jackson, founder of Future Commerce will show you how to lean into your strongest faculties and unleash your full creative potential.
Presented by Phillip Jackson
SEPT 19 @ 1:00 PM - 2:00 PM PT
Creative Strategy Trends
Hallmarks & habits of high performing teams
Team culture dictates output, plain and simple. In this meeting of two seasoned ad pros, Dara Denney — one of the most followed voices in DTC advertising with a track record managing $100 million in paid social ads for brands like Speedo, Laura Geller, and Daily Harvest — interviews Ben Yahalom, President of True Classic — the $250 million brand known for its outstanding creative content — on how to create cultural codes that help big ideas emerge.
Presented by Ben Yahalom and Dara Denney
day 02: Creative Execution & Operations
SEPT 20 @ 9:00 AM - 10:00 AM PT
Creative Execution & Operations
A day in the life of a creative strategist
Get an exclusive look at how three top-performing creative strategists source ideas, structure teams, and approach their workflow. Plus, get answers to any questions specific to you and your brand from the best in the business.
Presented by Mark Alvin Magdayo at True Classic, Alysha Boehm at Kulin, Jake Mehani at Creative Analytics
SEPT 20 @ 10:00 AM - 11:00 AM PT
Creative Execution & Operations
Advanced creative research methods for Facebook & TikTok ads
Every brilliant ad begins with a system for collecting input. Get a rundown of how to conduct creative strategy research with enhanced AI input methods, clear examples, and techniques you only learn from thousands of hours of trial-and-error.
Presented by Sarah Levinger
SEPT 20 @ 11:00 AM - 12:00 PM PT
Creative Execution & Operations
Step-by-step: How to structure your team for rapid creative delivery
The secret to building high-octane brands? Unparalleled efficiency between growth and creative teams. Get the step-by-step playbook to building a creative engine to be envied — including team metrics to track, using SLAs for rapid creative delivery, and growth systems to get all your team members working in tight formation.
Presented by Shahbaz Khokhar from Venture Beyond
SEPT 20 @ 12:00 PM - 1:00 PM PT
Creative Execution & Operations
Financial fluency for creative strategists
Abir Syed is a master of DTC finance — but he’s secretly a marketer. He’ll help build your financial fluency with practical accounting knowledge. You'll learn useful methods to quantify the revenue impact of creative and tangible ways to connect the dots between creative metrics (like hook rates and ROAS) and rock-solid financial metrics.
Presented by Abir Syed
SEPT 20 @ 1:00 PM - 2:00 PM PT
Creative Execution & Operations
Mastering long-form video & high-production ads
Expand your creative know-how by learning how to execute more ambitious creative swings. Including long-form explainer ads, founder stories, high-production ads, and high-profile celebrity ads. This session is packed with practical instruction on pre-planning, storyboarding, and executing.
Presented by Fraggell Productions' Fraser Cottrell
The must-attend event for DTC brands & performance advertisers
Creative strategists:
Discover the latest trends and hone your skills for the future.
Media buyers:
Round out your skillset with a deeper understanding of creative strategy.
Heads of Growth:
Get scaling tips, management advice, and trend predictions.
Performance marketing teams:
Implement best practices for your creative workflow.
DTC marketers 🩷 Motion events
@DenneyDara with some great insights on what makes a good creator, director, media buyer. I just love absorbing all the knowledge at the #CreativeStrategySummit hosted by @MotionApp_ and @DTCSummits #ugccommunity #ugccreators
All of them were so good but that last presentation straight gas 🔥🔥
Even while traveling, I'm not going to miss @MotionApp_'s Creative Strategy Summit today!
Can't wait to hear this group of advertising experts share performance creative tips and tricks to close out the year
I am so grateful to the guys at @DTCSummits and @MotionApp_ for this amazing 10-hour session of PURE GOLD!
Spend my days Twitter-stalking some really smart people in social ads, very excited to hear them speak today at #CreativeStrategySummit!! (@DTC_Summits/@MotionApp_)
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See you September 19th & 20th!
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