The Fundamentals of Creative Analysis

Beginner
Intermediate
Free

Hosted by world-class marketer Susan Wenograd, this is a must-take course for beginners and intermediates alike looking to work powerful creative analysis into their workflows. We cover everything you need to know to get control - and become a key player - in your creative ad process.

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What you'll learn:

How to prep

The tools, sheets, and activities needed to prep for insightful creative analysis.

How to test

Budgeting, launching, and evaluating your creative tests.

How to report

Visualizing creative results for your team and clients.

Hosted by Susan Wenograd

With 13+ years’ of media experience and 20 years’ of marketing experience, Susan Wenograd has been managing paid advertising for world-class clients since the emergence of Paid Social; sharing her knowledge as a frequent speaker and guest for conferences around the world.

In this course, Susan shares her expertise in Creative Analysis and how she leverages her toolset to help brands make better creatives.

Master creative analysis in one hour

This video course covers all the fundamentals for aceing creative analysis, including:

  • Creative now vs. in the beginning
  • Having a winning mentality
  • Budget, objectives, and testing
  • The role of the Media Buyer
  • Creative prep for visual elements
  • Reporting your creatives
  • Your creative tech stack
  • Managing creative inventory
  • When to retire creatives

Enroll today for free

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Supercharge your creatives

Create better-performing ads with powerful creative analysis and visual sharing.

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